KAEC sees rebirth with new strategy after partnership with PIF: CEO

The King Abdullah Economic City enjoys a competitive advantage as it is located an hour away by train from both the holy cities of Makkah and Madinah. it has a train station nearby. (Supplied)
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Updated 28 March 2022
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KAEC sees rebirth with new strategy after partnership with PIF: CEO

  • Economic city changes strategy following partnership with PIF

JEDDAH: Doing away with its old strategy of carrying out all projects itself, the King Abdullah Economic City, KAEC, now welcomes third-party developers and investors to develop the city faster.

KAEC wants to work as an enabler and facilitator for investors and third-party developers to help them benefit from the city’s existing infrastructure, KAEC CEO Cyril Piaia told Arab News in an exclusive interview.

Piaia attributed this change in approach to KAEC’s partnership with the Kingdom’s Public Investment Fund and describe the new strategy as a “rebirth for the city.”

“We welcomed PIF into our shareholding with 25 percent share and that’s really the start of a new story, a rebirth for the city.” 

We cannot be experts in everything.

Cyril Piaia, KAEC CEO

The partnership with PIF will strengthen the status of the city in several ways as, when the PIF invests “in a project this is not for the short term, this is for the long term, this is actually bringing the stability that we need to develop our city,” the CEO said.




Cyril Piaia

Piaia has served in several urban projects in the Gulf including Orascom group’s cities in Oman, where he followed a strategy that limited the scope of work for the company to only become a master planner, developing only primary infrastructure and leaving the rest of the development to external investors.

 

 

“We cannot be experts in everything,” he said, highlighting KAEC’s new strategy to rely on third-party developers.

Piaia said by adopting this new strategy KAEC will be able to generate capital and fast track the city’s development as well.

HIGHLIGHTS

• The 185-million-square meters city is twice the size of Paris and includes three hotels, a college, a world-class golf club, and an advanced school.

• KAEC’s main focus today is to leverage on a special economic zone that combines its industrial valley with a port.

“If I do everything myself I’ll be limited by my own capital, I will do one project slowly after the other, on the contrary, if I shared the business with third-party developers I can develop the city on a fast track mode,” said Piaia.

The 185-million square meters city is twice the size of Paris and includes three hotels, a college, a world-class golf club, and an advanced school called “The World Academy.”

We welcomed PIF into our shareholding with 25 percent share and that’s really the start of a new story, a rebirth for the city.

Cyril Piaia, KAEC CEO

The school started back in 2012 with 30 students, today it has around 600 students from 28 different nationalities.

KAEC and Giga projects

The CEO is finding KAEC as a good opportunity for the PIF to start testing what it wants to do in its giga projects under development.

“We, as a city, are a vision-ready platform where you can come and test your initiative with us, and then you can replicate it at a country level,” he said.

KAEC’s main focus today is to leverage on a special economic zone that combines its industrial valley with a port. 

“What we need to do is integrate the port and the industrial valley together into one special economic zone that is 60 million square meters,” Piaia told Arab News. 

This project, he added, will be an added value for the city as it would help attract leading investors to carry out operations in the city.

The city recently welcomed Lucid’s first electric vehicle plant outside the US.

The plant will produce up to 150,000 electric vehicles per year and help create several thousands jobs in the city. 

The move has accelerated negotiations with similar parties to follow Lucid’s footprints.

KAEC in talks with other manufacturer to establish operations in the city, Piaia told Arab News without giving out the name of the companies.


Read More: PIF-backed Lucid targets 150k EVs a year from its first $3.4bn Saudi plant


The CEO’s new strategy involves focusing on what is known as KAEC’s downtown, which would help create density. 

The only way to make a city living is by creating density, adding a heart to the city, increasing population in that area, and generating good business opportunities for retailers and F&B businesses, he said.

Tourism plan

Piaia’s strategy aims to place the rest of the city as a global tourism anchor.

KAEC signed an SR1.6 billion ($480 million) deal with the international hotel, Rixos. The CEO expects to see the hotel become operational during the last quarter of 2023. 

The CEO is not worried about competition with other tourism projects in the Kingdom, as he believes that the targeted visitors are different.

“We don’t have the same customer segment, we are more into affordable luxury,” Piaia said. 

KAEC also enjoys a competitive advantage being centered an hour away by train from both the holy cities of Makkah and Madinah. 

The city already has a train station next door. 

“We will offer pilgrim tourism where people will stay here, take the train and go directly to Makkah or Madinah.”


AI set to unlock value in Saudi Arabia’s health sector

Updated 4 sec ago
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AI set to unlock value in Saudi Arabia’s health sector

  • Up to $27bn in economic benefits forecast by 2030
  • AI already enhancing patient care, access, say experts

RIYADH: Saudi Arabia’s health-tech sector is undergoing substantial transformation driven by artificial intelligence, promising significant economic and operational benefits.

A McKinsey & Co. analysis forecasts that by 2030 AI could unlock $15 to $27 billion in economic value for the Kingdom’s medical sector. 

This can be achieved by automating up to 40 percent of healthcare tasks, enhancing efficiency and reducing manual workload. 

Such advancements align with Saudi Arabia’s ambition to emerge as a regional technology hub, with the medical sector being a key division benefiting from this digital transition.

Crown Prince Mohammed bin Salman has highlighted the potential of this revolution, and is quoted as saying: “We are living in a time of scientific innovation, unprecedented technology, and unlimited growth prospects. These new technologies, such as artificial intelligence and the Internet of Things, if used optimally, can spare the world many disadvantages and can bring enormous benefits to the world.”

Time of transformation

In a recent interview with Arab News, Nadine Hachach-Haram, a surgeon and co-founder of the health-tech platform Proximie, shared her observations about the transformative applications of AI. She said this could be used for enhancing patient safety, communication, and service efficiency across Saudi Arabia’s healthcare sector.

“AI use allows the automation of necessary but time-consuming and tedious administrative processes,” Hachach-Haram said. “AI implementation will help minimize errors, optimize efficiency, revolutionize patient care, and improve global healthcare accessibility.” 

She also underscored the government’s approach to fostering AI, including initiatives such as the National Data Bank and cloud infrastructure to support public and private sector collaboration.

Hachach-Haram explained that AI and machine learning are revolutionizing patient outcomes and healthcare service efficiency in the Kingdom as the nation embraces these technologies to align with the Saudi Health Sector Transformation Program. 

This undertaking is a pivotal element of the Ministry of Health’s strategy under Vision 2030, which aims to enhance medical care access and modernize facilities to ensure the well-being of the populace.

Proximie, a global healthcare platform, is at the forefront of this shift, playing a critical role in the SEHA Virtual Hospital’s efforts to overcome geographical constraints, enhance patient safety, and facilitate the sharing of medical expertise across Saudi Arabia.

Hachach-Haram highlighted the use of AI in a medical setting. “The hospital utilizes AI to triage caseloads and employs the latest imaging technologies to aid in remote scan interpretations.”

This evidence demonstrates tangible benefits, with Proximie instrumental in supporting cardiology surgeries at regional hospitals, thereby minimizing the need for patient referrals and travel, Hachach-Haram said.

“The hospital has the capacity to treat over 400,000 patients a year. It uses AI to triage caseloads and makes the latest imaging technologies available to support the interpretation of scans remotely,” she added.

She shared a poignant illustration of this impact in the case of Noura Saleh, 70, from Tabuk, who required urgent surgery following stroke-induced heart failure. 

The operation was successfully executed at a local hospital, with the SEHA Virtual Hospital’s cardiology team providing remote guidance through Proximie.

Hachach-Haram said: “It’s a great example of how distance is no longer an obstacle to receiving the best care promptly.”

Improved access and care

Speaking to Arab News, Rania Kadry, co-founder of the Egyptian health-tech platform Almouneer, shared her prediction of the Kingdom’s transformation over the next decade.

Kadry envisions AI significantly impacting medical diagnostics, treatment planning, and personalized medicine in Saudi Arabia.

“This will lead to improved patient outcomes, reduced healthcare costs, and enhanced efficiency in healthcare delivery,” she said.

She added that AI-driven telemedicine platforms and remote-monitoring systems are expected to become more prevalent, particularly in rural areas, increasing access to healthcare services nationwide.

“Moreover, AI will continue to be integrated into healthcare administration processes, optimizing resource allocation, and improving overall healthcare management,” she added.

Hachach-Haram addressed a crucial aspect of AI in healthcare: patient trust and data privacy. She acknowledges the apprehension many patients feel about the use of their health data. However, she believes that proper communication about the benefits of healthcare innovation and knowledge-sharing might encourage patients to become proactive proponents of AI. 

“Many patients are understandably nervous about the use of their sensitive health data, but if the benefits of healthcare innovation and knowledge-sharing are clearly explained, patients may embrace becoming ambassadors about the benefits of using and sharing data — helping the entire ecosystem,” she said.

Furthermore, the integration of AI in healthcare administration is predicted to revolutionize resource allocation and optimize hospital operations.

Kadry added: “One example could be the widespread implementation of AI-powered predictive analytics systems in Saudi Arabian hospitals.” This would leverage patient data to forecast healthcare needs and enhance service delivery, she added.

Kadry also underscored the Kingdom’s commitment to health tech and AI innovation, referencing Saudi Arabia’s ambitious plan to allocate 2.5 percent of its gross domestic product, approximately $16 billion by 2040, to research and development, with a focus on aging and chronic diseases. 

“Can you imagine how much the country will progress under the young and progressive leadership?” She highlighted the launch of the Hevolution Foundation, a $20 billion Saudi Arabia initiative dedicated to advancing human health and extending life expectancy globally.

Despite being in its early stages, the utilization of AI technology holds immense potential to positively influence patient outcomes across the Arab world.


Rotana to double Saudi-based workforce to 5k employees as it expands offering

Updated 01 May 2024
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Rotana to double Saudi-based workforce to 5k employees as it expands offering

RIYADH: Rotana Hotels is planning on more than doubling its workforce in Saudi Arabia to 5,000 staff as it expands its outlets to 15, the company’s CEO has told Arab News.

Speaking on the sidelines of the Future Hospitality Summit in Riyadh, Philip Barnes highlighted the diverse nature of hotels in terms of size and staffing, indicating that the current portfolio in the Kingdom employs around 2,000 people.

He said that between eight and nine hotels are under development and set to open within the next two to three years, and the firm has “a number of others coming.”

Barnes expressed his desire to expand the company’s presence in various parts of Saudi Arabia, not just in the holy cities of Madinah and Makkah.

Reflecting on the increase in workforce needed,  he said: “I think you’d be looking at 4,000 to 5,000 people by the time we get to that 15 hotel. 

“It ranges between 200 to 300 people per property as we go forward depending on the size of the property.”  

Rotana is seeking opportunities across a broader range of locations within Saudi Arabia, and Barnes believes that being a UAE-based company gives it an insight into the tourism landscape that other firms may lack.

“We see ourselves as being able to come into the Kingdom in a way that others can’t because we are recognized as that brand that is from the region. We can go into destinations that maybe aren’t the premier destinations as other people see them, everybody wants to be in Riyadh, everybody wants to be in Jeddah,” Barnes said. 

He added: “We have a lot of things happening, but we have further developments coming online in Egypt over the course of the next two years. We’ve got more coming on board in Qatar.” 

He also stated that the company is also exploring new territories, with recent moves into Pakistan, which Rotana views as a promising and emerging market 

Additionally, he further explained the group’s plans for expansion by exploring opportunities in Eastern Europe, though not on a large scale. Turkiye is also a focus, with two hotels opened in the past year and more development expected. 

“We’re also opening two hotels in London, not in central London. We’re opening one hotel in Kingston, which is a suburb of London, 20 minutes from downtown,” Barnes said. 

He continued: “I personally am hoping that that will then be a springboard into six or seven or eight other Centros around the UK in places like Liverpool or Leeds or, Manchester etc. because I see it as being a brand that has tremendous legs, and we've already got a number of those properties here in this part of the world.”


Marriott International reveals that majority of its guests in Saudi Arabia are local 

Updated 01 May 2024
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Marriott International reveals that majority of its guests in Saudi Arabia are local 

RIYADH: Marriott International has revealed that the majority of the hotel’s guests in Saudi Arabia are local, indicating the importance of internal tourism in the Kingdom.

Speaking in an interview with Arab News on the sidelines of the Future Hospitality Summit, taking place in Riyadh from April 29 to May 1, Chadi Hauch, the hotel’s regional vice president of development, explained that the local market has driven leisure tourism in Saudi Arabia.

“At this stage right now, obviously the majority of the guests are local, but you have to take into consideration as well that, in Saudi, tourism has been majorly local,” Hauch said. 

He underscored that COVID-19 was a significant experience that opened the eyes of the Ministry of Tourism and the local Saudi market. 

“During COVID-19, when the whole country closed down, the Saudis were super excited to visit their own countries. They were pushed within their own country because they needed to get out of the cities such as Riyadh and Jeddah and they started visiting secondary cities like Abha,” the VP said. 

Consequently, Hauch added that this was when they noticed the nation had much more to offer. 

“But obviously as the destination grows and obviously this is this is what the government is pushing for, we will definitely start seeing international travelers trying to visit these destinations that is trying to position itself kind of like a Maldives destination,” he said. 

Hauch also explained that Marriott International currently has 38 open properties operating in the Kingdom and is planning for 40 more.

During the interview, the VP tackled how Marriott International Inc. and Al Qimmah Hospitality, a subsidiary of BinDawood Trading, signed an agreement to bring the JW Marriott brand to Jeddah.  

Located on the Jeddah Corniche, the hotel is expected to become a prime destination for luxury-seeking travelers who desire a waterfront escape, he underlined. 

“The beauty about this project is that it’s a mixed-use project that will have office space and will have retail. So, it’s quite a sizable project that will take a little bit of time. We expect hopefully to open in the next five to six years, depending on how fast the construction goes,” Hauch disclosed. 

The VP also highlighted the announcement a few days earlier that the company had signed an agreement with NEOM to open its second Ritz-Carlton Reserve in Saudi Arabia.     

The hotel will be located in Trojena, a year-round mountain destination situated in the country’s northwest region.   

The resort is expected to feature 60 expansive one- to four-bedroom villas. Plans also include a spa, swimming pools, and multiple culinary venues.  

Additionally, Hauch discussed how Marriott has two different main operating models. 

“We either do management agreements or we do franchisee agreements. Usually when we do operate these hotels in these models, we don’t get involved in the investment of the hotel. Usually, it is the owner who develops the hotel, and it depends on the location and, positioning of the hotel. These construction costs vary; they vary quite a lot between a five-star, a three-star, four-star or the luxury positioning,” the VP emphasized.  

More than 1,200 global investors are expected to have attended the FHS. The event, held at Al Faisaliah Hotel, focused on sustainable tourism and technology-driven hospitality under the theme, “Invest in Tomorrow: Today, Together.”   


Valor Hospitality ventures into Saudi Arabia with luxury hotel in Abha

Updated 01 May 2024
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Valor Hospitality ventures into Saudi Arabia with luxury hotel in Abha

RIYADH: Abha, a city in Saudi Arabia’s Asir region, is poised to welcome its first luxury lifestyle hotel through an upcoming deal with American operator Valor Hospitality. 

The company, which has overseen a portfolio of major brand hotels including Intercontinental, Marriott, Hilton, Radisson, Wyndham, and Hyatt, also aims to enter secondary and tertiary markets. While major brands concentrate on large-scale developments, Valor aims to cater to “outer regions.” 

Speaking to Arab News at the Future Hospitality Summit in Riyadh, Julien Bergue, the co-founder and managing partner of the company, highlighted that Valor has signed a deal to break ground on a “very different” upscale property in Abha, with details to be announced within a month. 

Bergue said: “Saudi Arabia is a very specific market. We’re very excited about Saudi Arabia. We’ve been excited about it for five years. We’re watching, we’re learning. We signed our first property in Abha in the Asir region. I’m very proud of it. But we will make it public in about a month’s time; it is the first lifestyle hotel in Abha.” 

Expressing excitement about the deal, he called it a “great asset, with a very great owner as well.”

“We’re excited about it. Our plans in Saudi Arabia is to tackle secondary and tertiary regions at the moment. While all the big brands are very focused on mega developments, we are helping now the outer region,” he added.  

The company’s future plans in the Kingdom also include collaborating with the Ministry of Tourism and the Tourism Investment Fund to “see how we can position better investment throughout the secondary tertiary region.” 

This includes rolling out a training academy for young Saudis in the sector, the executive said, with plans to launch within the next year and a half. 

The academy will leverage the operator’s expertise to bridge the gap between the upcoming surge in the hospitality industry and the human capital needed to fulfill those goals. 

“In a year and a half, we should be ready to roll out the academy here with a much deeper structure behind it. This is super important for the ecosystem of our own business in Saudi Arabia and for the other players in the space. So, it's a very good initiative,” he said. 

The executive revealed that they are planning to implement shorter programs. “So we are not aiming toward management training. We are going to really aim toward technical training skills, such as housekeeping and other core stuff required for running operations.” 

This training program aims to enroll a thousand participants every month through an “aggressive short-term program.” 

By 2030, Valor’s ultimate goal is to manage properties with 6,000 to 7,000 keys under their management. 


Saudi airports awarded customer experience accreditation, elevating travel services

Updated 01 May 2024
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Saudi airports awarded customer experience accreditation, elevating travel services

RIYADH: Customer service offerings at 16 Saudi airports have been recognized with a prestigious global award.

The Airports Council International’s Customer Experience Accreditation for 2024 has recognized facilities operated by the Kingdom’s Cluster2 Airports Co., which include Abha International Airport, Al-Jouf Airport, and Al-Qurayyat Airport.  

Additionally, they consist of Bisha Airport, Dawadmi Airport, and Hail International Airport, as well as King Abdullah bin Abdulaziz Airport, King Saud bin Abdulaziz Airport, and Najran Airport. 

“This accomplishment is not merely a testament to the quality and efficiency that we deliver; it also underscores our persistent dedication to enhancing the journey of each customer who passes through our gates,” the company said in an X post.

The ACEA program assists airports in enhancing customer experience management by guiding them through a comprehensive review and training process, which emphasizes stakeholder and employee engagement, as well as staff development, according to its website.

Other airports to receive this accreditation include Prince Abdul Mohsen bin Abdulaziz International Airport, Prince Nayef bin Abdulaziz Airport, and Rafha Airport.

Moreover, they include Sharurah Airport, Taif International Airport, Turaif Airport, and Wadi Al-Dawasir Airport.

The achievement of these airbases is a testament to the robust support and consistent oversight provided by the General Authority of Civil Aviation and the company, the Saudi Press Agency reported.

These airports have been acknowledged by ACI for their ongoing commitment to delivering exceptional services for travelers. 

Ali Masrahi, CEO of Cluster2 Airports Co., expressed his satisfaction with this achievement, emphasizing the company’s focus on three key areas: understanding customer needs, strategic planning tailored to traveler requirements, and continuous improvement through monitoring key performance indicators across all aspects of the passenger.

Masrahi emphasized his company’s dedication to excellence and improving the airport travel experience.

The company added in its post that three of its airports received the same accreditation in 2023: “Today, we are proud to witness this number grow to encompass more of our airports, marking a remarkable achievement that underscores the progress and development we aim to accomplish.”

The firm further explained that obtaining accreditations from the ACI is the outcome of the team’s persistent efforts and unwavering dedication to ensuring an unforgettable travel experience.

ACI’s first Asia-Pacific and Middle East office was inaugurated in Riyadh in September 2023. Saudi Arabia’s Transport Minister and General Authority of Civil Aviation Chairman Saleh Al-Jasser, dignitaries and top officials from 49 countries attended the event.

ACI is an organization of airport authorities that aims to unite industry practices for airport standards by working with governments, regional members, experts, and international groups.