Saudi Arabia’s green oil: Ancient meets modern as the ‘smart farmers’ of Jouf reap a rich olive harvest

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Nasser Al-Hamad at his Busita Farm in Al Jouf. (AN photo)
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Updated 28 October 2021
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Saudi Arabia’s green oil: Ancient meets modern as the ‘smart farmers’ of Jouf reap a rich olive harvest

  • Arab News visited the “Million Tree Farm” in Jouf, a land of fertile soil and moderate climate ideal for cultivating this popular drupe

JOUF: Olive oil, the green elixir and a staple in Saudi households, is getting a production boost  as farmers in the northern Jouf region — the “food basket of the Kingdom” — adopt high-tech methods to get the most out of their traditional olive groves.

Olive trees have their roots in the cradle of civilization. Cultivated even before the invention of written language, distinctive tree varieties spread to Iran, Syria and Palestine, and throughout the Mediterranean basin.

With its fertile soil and moderate climate, the Jouf region in the north of the Kingdom has become Saudi Arabia’s biggest producer of olive oil, and is home to vast orchards holding millions of trees.

Throughout history, the humble olive has been associated with prosperity. But olive oil has always been much more than just a delicious part of the daily diet, and is a valuable and intrinsic part of Arab culture and heritage.

 

Arab News traveled north and visited the Busita farm, also known as the “Million Tree Farm,” whose owner, Nasser Al-Hamad, shared his story of swapping a career as an Islamic studies teacher in Riyadh for life in the world of agriculture.

Al-Hamad researched and planned his farming project for years before planting 160,000 olive trees imported from Spain through the Agromillora company.

His efforts have borne fruit and he is now regarded as one of the best farmers in the region.

Throughout history, the humble olive has been associated with prosperity. But olive oil has always been much more than just a delicious part of the daily diet, and is a valuable and intrinsic part of Arab culture and heritage.

“I grew up between farms and in a family full of farmers, so I was already familiar with planting methods for many crops,” he told Arab News.

Al-Hamad decided to grow Spanish olive trees in high-density groves, a more economical and productive model that also delivered high-quality crops and flavor.

“When my family started their farming business in Jouf city, the quality of olive oil caught my attention. We did not depend on the Spanish olive oil for daily use, and it was only used for medical prescriptions. However, I found out that it has a nuttier and richer fruity flavor and a sweeter taste than other types,” he said.

“When you eat it in the early morning, it gives the body a kick-start for the day.”

The journey that led to the Million Tree Farm began with a single step.




Nasser Al-Hamad at his Busita Farm in Al Jouf. (AN photo)

“I started with a small orchard of the available olive trees, then I started my research, including visiting international farms and agricultural experts all over Europe,” Al-Hamad said.

In 2018, 160,000 trees, all of the Arbequina variety, were planted as the first stage of the “Million Tree” project.

“The trees are watered through pressure-regulated irrigation networks for four years, resulting in significant growth, heavy branches to support the fruit and excellent productivity,” he said.

“I have been to China, different countries in Europe, and I have met some of the biggest dealers in the field. It turned out that Busita is the best, in terms of quality, production and cost, thanks to different factors, such as the weather.”

INNUMBERS

160,000 - the number of trees planted in the first stage of the “Million Tree” project

10 kg - every 10 kg of olives yields one liter of high-quality olive oil

He added: “In other countries, rainfall in the harvest season can cause crop damage or increase in moisture level for the fruits, but not here.”

Al-Hamad said that every 10 kg of olives yields one liter of high-quality olive oil.

“This whole orchard is managed by one irrigation pump, and requires only one worker due to the use of modern technology,” he said.




The farm uses a smart irrigation system that distributes water in equal amounts to reduce wastage. (AN photo)

Al-Hamad’s success has prompted him to launch another project, with plans to plant 700,000 trees in the next six months. Three types of Spanish olive tree — Arbequina, or “Queen of Arabia”; Arbosana, which translates as “Arabs of Sinai”; and Olea europaea, the European olive — will be used in the planting.

With a long-term goal in mind, the “smart farmer” is focusing on ways to conserve water, lower costs, and transform the way olive oil is produced in the Kingdom in line with modern business principles.

“As I made a career in the farming industry, I found out that the farming process is easier now. My trip to Spain taught me that farming can also adopt technology that is more feasible than standard methods used in other countries.”

Al-Hamad’s methods result in lower costs, reduced water consumption and minimal use of labor, but the result is a consistent high-quality olive oil.

Olive trees thrive on little water, unlike palm trees, which require intensive watering.




Al-Hamad’s methods result in lower costs, reduced water consumption and minimal use of labor. (AN photo)

Differences in trees sizes can be seen in some orchards due to variations in watering or uneven land.

However, Al-Hamad said: “I use a smart irrigation system that distributes water in equal amounts to reduce wastage. This system allows only two liters of water to be consumed in one hour, no matter the pressure level is. Hence, every tree has a single watering unit to guarantee all trees grow evenly.”

Harvesting olives usually requires a large workforce and is labor intensive. Crop quality can also be affected if olives are left in the sun before being collected.

Harnessing modern techniques, Al-Hamad relies on a mechanical olive harvester — or as he calls it, the “one-man mission machine” — to fulfil his vision.

“Instead of 500 workers harvesting the crop, I bought a high-density olive harvester that ensures gentle handling and seamless transport of the olive to the container and then to the olive press station.”




A high-density olive harvester ensures gentle handling and seamless transport of the olive to the container and then to the olive press station. (AN photo)

The olive harvest starts at the end of September and runs till early January. The harvester combs the olive trees and collects 50 tons of the crop every day.

To allow the harvesting machine to operate between each row, olive trees are trimmed to a standard three-meter width and 1.5-meter height. The crop is then transported through a belt conveyor while dusting and washing are carried out.

Olives are then “cold-pressed” at room temperature to extract the juice, resulting in the so-called olive paste, which is kneaded for 30 minutes until the oil is secreted. The liquid is then separated from the olive mixture, and the extracted juice separated into water and oil.

Pure fresh oil is filtered and stored immediately in cans and bottles ranging from one to 16 liters in volume.

“With persistence, planning and work, nothing is difficult,” Al-Hamad said. “In this project, I made sure to benefit from the climate, land and farming methods, all of which are studied and well planned.”

In 2021, Al-Hamad won the best farmer award in the Jouf region. His “Million Tree” brand, created to highlight the success of his project, also claimed the silver award in the Dubai olive oil competition.

“I pride myself, my family, and my country with this huge accomplishment in producing the finest olive oil in the world,” he said.

“The government’s appreciation for the success of my project encouraged me to think about transforming agriculture into an industry and becoming the most advanced olive oil manufacturer in the world.”


Saudi king, crown prince offer condolences to UAE president on key official’s death

Updated 48 min 24 sec ago
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Saudi king, crown prince offer condolences to UAE president on key official’s death

RIYADH: Saudi Arabia's King Salman and Crown Prince Mohammed bin Salman on Thursday offered condolences to the ruler of the United Arab Emirates on the death of a key official and a member of the royal family, the Saudi Press Agency reported. 

In a cable to Sheikh Mohammed bin Zayed Al Nahyan, the UAE president, King Salman expressed "our deepest and sincere condolences" on the death of Sheikh Tahnoun bin Mohammed Al Nahyan, Abu Dhabi’s ruler representative in Al Ain, who died on May 1, 2024.

Crown Prince Mohammed bin Salman expressed "my warmest and most sincere condolences" in a separate cable to the UAE leader, the SPA said.
 


French creatives bring enchanting art experience to Jeddah

Updated 01 May 2024
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French creatives bring enchanting art experience to Jeddah

  • For ‘ETH3R,’ Paul Marlier translates dancer Jeanne Morel’s graceful movements into digital art

JEDDAH: Artist Paul Marlier and dancer Jeanne Morel have brought an interactive digital art display dubbed “ETH3R” to Jeddah’s cultural hub, Hayy Jameel.

The French creatives feature immersive artworks generated using the biometric data of Morel captured during her movement in extreme environments — including in zero-gravity.

The unique blend of technology and creativity has captivated audiences with its perspectives on reality, and contrasts with the often mundane nature of daily life.

In an interview with Arab News, Marlier spoke about the creative process behind their digital artwork. He also highlighted the production of artworks inspired by the human and scientific data he had gathered.

“It is a real pleasure to be here, particularly in Hayy Jameel, where we blend art and science to create a sensory experience like no other,” he said. “It represents the DNA imprint of the world — the dance of our souls.” 

He added: “ETH3R encompasses paintings and dynamic installations derived from the biometric data of my wife, Jeanne Morel, who dances in diverse and extreme environments, from beneath the ocean depths to high-altitude astronaut training.”

Marlier has amalgamated this scientific data regarding human physiology with other information, including air quality, satellite imagery, and even facts from the Red Sea. “These artworks serve as emotional imprints, reminiscent of moments of grace. It’s truly a collaborative effort.”

Explaining the process, he added: “With Jeanne as the catalyst, adorned with sensors akin to a paintbrush, her dance emotions are translated through code into the digital art seen in the paintings. We explore themes of fragility, spirituality, and the inherent unity between humans and nature — the universal dance.”

“We approach data not as mere codification, but as sensations, enabling us to specify and share the experience. By capturing a wealth of information from this singular dancer, we endeavor to materialize the essence of grace,” Marlier said.

Morel added: “Dance is the way to express your deepest emotions, sometimes simpler than words.”

“Dance is the allegory of life. It allows me to stay alive, connected to the movements of the world. Our bodies are constantly dancing, moving, on this earth which itself dances around the sun and remains in balance thanks to gravity,” she added.

Of their first visit to the Kingdom, Marlier said: “The people are absolutely welcoming here. And spirituality and poetry are so present.”

Morel added: “We admire the spirituality and also the open-mindedness of this country regarding art and especially digital art.”

Waleed Harthi, an art enthusiast, said: “Witnessing art that exceeds boundaries was a mesmerizing journey, captivating our senses and sparking wonder at the fusion of art and technology. The live demonstration and dance were incredibly relaxing and offered a serene escape to some other imaginary world.”

The exhibition runs until May 11.


Saudi FM discusses developments in Sudan with army chief, RSF leader

Updated 01 May 2024
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Saudi FM discusses developments in Sudan with army chief, RSF leader

  • During the separate calls, the latest developments in the situation in Sudan and their repercussions on the Sudanese people were discussed

RIYADH: Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan spoke with Sudan’s Sovereign Council Chief General Abdel Fattah Al-Burhan and the leader of Sudanese paramilitary Rapid Support Forces Mohamed Hamdan Dagalo on Wednesday.

During the separate calls, the latest developments in the situation in Sudan and their repercussions on the Sudanese people were discussed, Saudi Press Agency reported. 

Prince Faisal stressed the importance of working to protect Sudan and its people from further destruction and preventing the worsening of the humanitarian conditions there.

The minister also said it was important to prioritise the interests of the Sudanese people and stop the fighting to protect state institutions and bring about safety in Sudan.


Farasan Island celebrates 20th Hareed Fishing Festival

Updated 01 May 2024
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Farasan Island celebrates 20th Hareed Fishing Festival

  • Event showcases tourist activities such as parasailing, traditional folk dances

RIYADH: Fishermen from the Jazan region have started preparing for the 20th Hareed Fishing Festival, which begins on Thursday.

The festival, which takes place on Farasan Island and lasts for two days, celebrates the fishing of parrotfish, otherwise known as hareed.

It showcases various tourist activities such as parasailing, traditional folk dances, and competitions for catching the fish, which is difficult due to their survival instinct which leads them to hide by corals.

Hareed are traditionally caught close to the shore in nets. The brightly colored fish come in different sizes and change color as they grow, the color varying according to their sex. They are considered parrot-like as they have teeth that they use to scrape food off coral reefs.

The fishing season varies across the region’s waters. In the past, the people of Farasan celebrated the event by visiting newlywed brides wearing traditional dress, while women and children joined in the festivities at her home.

Visitors to the festival will also get the chance to explore the heritage sites in Farasan, which include Wadi Matar, Al-Qassar village and Bait Al-Jarmal, along with several historic houses.

The island boasts a unique cultural heritage which centers on sailing and pearl-diving experiences in the past.

Jazan Gov. Prince Mohammed bin Nasser is launching the festival, which is organized by the region’s branch of the Ministry of Environment, Water and Agriculture, in partnership with the islands’ governorate.

Mohammed Al-Atif, the general director of the branch, said that the festival embodied the customs and traditions of the people of the Farasan Islands and was considered an annual event to highlight the region’s tourism potential.

He added that the festival also celebrates hareed, which appears at the same time each year and proves a major attraction for people in the Jazan region.


Riyadh hosts food technology and innovation show

Updated 01 May 2024
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Riyadh hosts food technology and innovation show

  • Industry giants showcase latest in processing, sustainability

RIYADH: More than 400 companies from 35 countries are taking part in the first Saudi Food Manufacturing show, which opened in Riyadh on Tuesday.

Held under the patronage of Saudi Minister of Industry and Mineral Resources Bandar Al-Khorayef, the event focuses on processing, packaging and ingredients and aims to facilitate high level business deals, connections and collaborations.

Three companies that won a Saudi Food Manufacturing Award at the event — Multivac, DC Norris and Brenntag — spoke to Arab News.

Amir Sotoudeh, managing director of Multivac, said the German firm won the Best Processing Innovation Award for its TX series and smart services at Gulfood Manufacturing.

The company has had a branch office in Riyadh since 2009 and the Kingdom is the company’s largest market in the Middle East.

“Saudi Arabia is a significant market, especially in recent years, with major developments focusing on local production and manufacturing. That’s where our technology and expertise as a market leader in processing and packaging are essential.”

DC Norris is a UK-based process equipment company serving 62 countries. It provides solutions for food, dairy and beverage manufacturing and won the Best Processing Manufacturing Award.

Stuart Rigby, product and process technology manager at DC Norris, said the company’s jet cook system, which is used in Saudi Arabia, Qatar, Dubai and Azerbaijan, was able to cook meals two to three times faster than traditional methods.

“It also uses considerably less water, resulting in zero burns, requiring less cleaning and reducing costs. Additionally, it consumes up to 55 percent less energy than traditional cooking methods,” he said.

Brenntag, a 150-year-old German company, is the global market leader in chemical and ingredient distribution. It won the Best Ingredients Innovation Award.

Mahaboob Shaik, technical sales manager at Brenntag, said: “We have replicated the characteristics of regular milk-based proteins and constituents using plant-based alternatives. We’ve developed a Greek-style feta cheese made from plant-based ingredients.

“This helps to reduce allergens like milk proteins in dishes like Caesar salad. Now, when you order a salad at a restaurant, you can enjoy a plant-based cheese, which is entirely vegan.”

Several Saudi manufacturers, including Sapin, Anasia and Memco, are taking part in the show, which provides a platform for companies to exchange ideas.

Majed Al-Argoubi, CEO of the Saudi Authority for Industrial Cities and Technology Zones, said: “The industrial sector is going to increase both the GDP and abilities of youth in the Kingdom.

“We are making impressive growth through Saudi Vision 2030 and Made in Saudi is remarkable for expanding cities across the country and achieving our goals.”

Among the most innovative products on display are the Novamyl BestBite from Novozymes, which improves texture and softness in baked goods while extending shelf life to reduce food waste. Others include sustainable packaging for dates from Napco, a sugar reduction method for fruit juice from Austria Juice, Lactosan, a natural culinary booster from FSL and Biopap, a range of renewable, compostable, high-performance food containers.

Pavilions from Italy, Germany, the Netherlands, US, France, Turkiye and China reflect the international scope of the show, which runs until Thursday.