UTURN, Facebook sign content partnership for Ramadan

The campaign will kick off with the launch of 89 long-form videos that will be published throughout Ramadan. (AN Photo)
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Updated 14 April 2021
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UTURN, Facebook sign content partnership for Ramadan

  • Launching during Ramadan 2021, exclusive content will be shared across the Facebook pages of the group’s publications
  • Webedia Arabia Group attracts viewership and engagement of 44 million people through its five main publications

DUBAI: UTURN, part of Webedia Arabia Group, has partnered with Facebook to unveil a series of videos throughout the year.

Launching during Ramadan 2021, exclusive content will be shared across the Facebook pages of the group’s publications 3a2ilati.com, Yasmina.com, AtyabTabkha.com, SaudiGamer.com and UTURN.

Webedia Arabia Group attracts viewership and engagement of 44 million people through its five main publications.

With an emphasis on celebrating cultural nuances, it is especially focusing on developing content for its growing number of Generation Z and Millennial users.

“UTURN, part of Webedia Arabia Group’s key strengths in data, reach and ability to localize content for audiences across the Middle East and North Africa, in combination with the unique support services pioneered by Facebook, can lead the market and make a real impact on our regional audiences,” said Bilal Hallab, regional general manager of UTURN.

The campaign will kick off with the launch of 89 long-form videos (over three minutes each) that will be published throughout Ramadan.

Audiences will have access to three videos daily and more than 270 minutes of content during the month. 

More content will be produced and showcased throughout the year as part of the partnership agreement, which will result in exclusive content on topics including beauty, food, parenting, pop culture and gaming.

3a2ilati will share the diaries of a mother and daughter, as well as storytelling formats covering parenting and educational content for kids during Ramadan; Yasmina will focus on beauty topics; Atyab Tabkha will feature food-related content; Saudi Gamer will produce storytelling content revolving around news and happenings in the gaming scene in the Kingdom; and UTURN will broadcast a game-focused line-up with Saudi pop culture at the heart of its content. 

“In today’s digital age, watching video content is no longer a passive experience but a social one,” said Moon Baz, strategic partner manager for Facebook in the Middle East and North Africa.

“Through our partnership with UTURN … we are excited to unveil Ramadan-themed content that can encourage viewers to engage in conversations, and become active participants in these stories that can ultimately drive some social good.”


Meta removes over 500 Israeli social media accounts misleading public on Gaza war

Updated 30 May 2024
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Meta removes over 500 Israeli social media accounts misleading public on Gaza war

  • Tech giant bans STOIC, which is a Tel Aviv-based political-intelligence firm
  • Human Rights Watch accused Meta in December of censoring Palestinian content

LONDON: Meta has removed over 500 Facebook and Instagram accounts, operated as a network from Israel, which were seeking to “manipulate” public debate about Tel Aviv’s war on Gaza, the tech giant revealed on Wednesday.

In its latest Adversarial Threat Report, published on May 29, Meta highlighted that the Israeli network — shut down during the first quarter of 2024 — comprised 510 Facebook and 32 Instagram accounts, 11 pages and one group.

Meta’s investigation found these accounts to have violated its policy defined as “coordinated efforts to manipulate public debate for a strategic goal, in which fake accounts are central to the operation.”

The network targeted audiences in the US and Canada but was discovered and stopped early in its audience-building efforts, Meta said. It had about 500 Facebook and 2,000 Instagram followers, and less than 100 group members.

Meta’s investigation found that these fake accounts had cross-internet operations, with activity on X and YouTube.

Portrayed as representing US and Canadian citizens, the accounts featured posts mostly in English about Israel’s war on Gaza. They included praise for the actions of Israel’s military, criticism of the UN Relief and Works Agency for Palestine Refugees in the Near East, and calls for the release of the Israeli hostages.

The network also operated “distinctly branded websites focused on the Israel-Hamas war and Middle Eastern politics.” And promoted them by posting comments on the Facebook pages of international and local media organizations, as well as those of political and public figures, including US lawmakers.

On Oct. 7, Hamas carried out a surprise attack in southern Israel, killing 1,200 people and taking about 250 hostage.

In retaliation, Israel launched a relentless bombing campaign across the Gaza Strip, killing more than 35,000 Palestinians, displacing 90 percent of the population, and destroying critical infrastructure, according to UN figures.

Meta began investigating the network’s activity following a review of public reports by the Atlantic Council’s Digital Forensic Research Lab about inauthentic behavior on X. Meta then found corresponding activity on its own social apps.

But even before the investigation began, Meta’s automated systems had detected and disabled several fake and compromised accounts. However, as these accounts were disabled, the people behind them added others, likely acquired from account farms, it was revealed.

The report found that the backers of the network also purchased inauthentic engagement, including likes and followers, from Vietnam.

The investigation found that there was an attempt to conceal the source of the accounts by leveraging North American proxy infrastructure; and that they were linked to STOIC, a Tel Aviv-based political marketing- and business-intelligence firm.

After banning STOIC on its platforms, Meta sent the firm a letter demanding that they immediately cease activity that violates its policies.

Last week, Meta said it had deactivated the accounts of several Israeli settlers who used Facebook and Instagram to coordinate raids on aid convoys bound for the Gaza Strip. The company said these operations violated its Coordinating Harm policy.

But in December last year, Human Rights Watch accused Meta of “broken promises” after finding the company guilty of “systemic censorship of Palestinian content” and failing to “meet its human rights due diligence responsibilities.”


Google to invest $2 bn in data center in Malaysia

Updated 30 May 2024
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Google to invest $2 bn in data center in Malaysia

  • Firm’s first data center in the country will support creatioin of an estimated 26,500 jobs

KUALA LUMPUR: Google will invest $2 billion in Malaysia to house the firm’s first data center in the country, the government said Thursday, making it the latest tech titan to pump cash into the region in search of growth opportunities.
The government said the cash would support 26,500 jobs across various sectors in Malaysia, including health care, education, and finance, and comes days after Prime Minister Anwar Ibrahim targeted at least $107 billion in investments for the semiconductor industry.
Anwar said in April that he planned to build Southeast Asia’s largest integrated circuit design park, while offering incentives including tax breaks and subsidies to attract global tech companies and investors.
Ruth Porat, president and chief investment officer of Google and its parent firm Alphabet, said: “Google’s first data center and Google Cloud region is our largest planned investment so far in Malaysia — a place Google has been proud to call home for 13 years.
“This investment builds on our partnership with the Malaysian government to advance its ‘Cloud First Policy’, including best-in-class cybersecurity standards.”
Investment, Trade, and Industry Minister Tengku Zafrul Abdul Aziz said the cash “will significantly advance” Malaysia’s digital ambitions outlined in a 2030 masterplan.
He added that the data center and cloud region “will empower our manufacturing and service-based industries to leverage artificial intelligence (AI) and other advanced technologies to move up the global value chain.”
Earlier this month Microsoft said it would spend $2.2 billion on AI and cloud computing in Malaysia, with boss Satya Nadella pledging to invest billions in Thailand and Indonesia during a tour of the region.
And Amazon said it would spend $9 billion in Singapore over the next four years to expand its cloud computing capabilities in the city.
The facility announced on Thursday will be located at a business park west of the capital Kuala Lumpur and will power Google’s popular digital services such as Search, Maps, and Workspace.
“When operational, Malaysia will join the 11 countries where Google has built and currently operates data centers to serve users around the world,” the statement said.
The Google Cloud region “will deliver high-performance and low-latency cloud infrastructure, analytics, and AI services to large enterprises, startups, and public sector organizations,” it added.
A key player in the semiconductor industry for decades, Malaysia accounts for an estimated 13 percent of global back-end manufacturing, according to German tech giant Bosch.
Research by global consulting firm Kearney showed AI was poised to contribute $1 trillion to Southeast Asia’s gross domestic product by 2030, with Malaysia predicted to see more than a tenth of that.
“Now that many of these American tech giants are diversifying their investment risks away from China, Malaysia with its traditional involvement in high-tech industry is in a good position to welcome the relocation of their operations,” said Oh Ei Sun, an analyst with the Pacific Research Center of Malaysia.


Saudi Press Agency honored at Arab Media Excellence Awards

Updated 30 May 2024
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Saudi Press Agency honored at Arab Media Excellence Awards

DUBAI: The Saudi Press Agency was honored on Wednesday at the 8th Arab Media Excellence Awards in the Crisis, Disaster, and Risk Media section of the digital media category.

The agency’s winning entry was an investigative report titled “King Salman Humanitarian Aid and Relief Center works to deliver aid to Gaza Strip within three priorities: food, shelter, and health.”

Fahd Al-Aqran, the president of the SPA, accepted the trophy during an awards ceremony on the sidelines of the 54th session of the Council of Arab Information Ministers in Manama.

Organizers said they received more than 100 entries for this year’s awards across television, radio, newspaper and digital media, the SPA reported.

The awards were introduced in 2015 by the Council of Arab Information Ministers to encourage creativity, innovation and media excellence among government and accredited media institutions, Arab organizations, federations with observer status within the Arab League, and media personalities.


MBC Group to launch Arabic adaptation of ‘The Good Wife’

Updated 29 May 2024
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MBC Group to launch Arabic adaptation of ‘The Good Wife’

  • ‘Moftaraq Toroq’ is produced by Charisma Group, will air on Sunday
  • Show aims to ‘set a new standard for Egyptian long-form series,’ MBC says

DUBAI: MBC Group has announced the launch of Egyptian TV series “Moftaraq Toroq,” an Arabic-language adaptation of the legal drama “The Good Wife.”

Licensed by Paramount Global Content Distribution and produced by Charisma Group, the show is set to premiere on MBC’s streaming platform Shahid on Sunday.

Written by Sherif Badreddine and Wael Hamdy and directed by Ahmad Khaled Moussa and Mohamad Yehya, the drama stars Hend Sabri, Eyad Nassar, Majed Al-Masri, Joumana Murad and Noha Abdeen.

It aims to “set a new standard for Egyptian long-form series” and “marks a significant milestone in the evolution of Arab television,” said Tareq Al-Ibrahim, director of MBC1, MBC Drama and SVOD content at MBC.

“Moftaraq Toroq” tells the story of Amira, a wife and mother whose life takes a sudden turn when her husband gets caught up in a public scandal.

“In the landscape of Egyptian TV series, ‘Moftaraq Toroq’ stands as a departure from the conventional,” said Aiman Al-Ziyoud, CEO and president of Charisma Group.

“While audiences may be familiar with the trials of soapy series, mainly Turkish adaptations to Arabic, ‘Moftaraq Toroq’ introduces a novel genre altogether.”

MBC said the show had been adapted to reflect cultural nuances.

“It is incredible to see how the storyline and these characters in the adaptation have been transformed to fit into the local landscape and culture so effortlessly,” said Roxanne Pompa, vice president of international formats at Paramount Global Content Distribution.

“The Good Wife” is produced by CBS Studios in association with Scott Free Productions and King Size Productions. Charisma Group acquired the format rights for the adaptation from Paramount Global Content Distribution.


London’s Evening Standard to move to weekly print edition

Updated 29 May 2024
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London’s Evening Standard to move to weekly print edition

  • British freesheet said move is needed to secure title’s long-term future

LONDON: London’s Evening Standard newspaper on Wednesday announced plans to shift from its daily print edition to a weekly format.

The outlet said the decision was driven by several factors, including the introduction of Wi-Fi on the London Underground, fewer commuters due to the increase on the number of people working remotely, and changing reader habits.

“The substantial losses accruing from the current operations are not sustainable. Therefore, we plan to consult with our staff and external stakeholders to reshape the business, return to profitability and secure the long-term future of the No.1 news brand in London,” Paul Kanareck, the newspaper’s chair, told staff on Wednesday morning.

He said the company planned to launch “a brand new weekly newspaper later this year and consider options for retaining ES Magazine — the company’s weekly magazine — with reduced frequency.”

Kanareck emphasized a strategic shift toward enhancing the newspaper’s digital presence, which currently averages 12 million monthly visitors.

The Evening Standard, owned by Russian-British businessman and co-owner of The Independent, Evgeny Lebedev, has accumulated millions of pounds in debt over the past few years.

The memo also indicated that the plans and their impact on staff levels would be subject to consultation, raising concerns about potential job losses.

Founded in 1827, the Standard was bought by Lebedev in 2009 for just £1 ($0.80).

Since then, the London newspaper transitioned to a freesheet format, with average distribution dropping from nearly 900,000 copies 10 years ago to 270,000 today.

The new proposed weekly Evening Standard, Kanareck said, will feature “more in-depth analysis of the issues that matter to Londoners, and serve them in a new and relevant way by celebrating the best London has to offer.”

These changes, he said, will “reinforce the relationship between our 24/7 digital platforms and our weekly publication.”