Communities, networks key to Saudi women’s progress, experts say

Emon Shakoor is a neuroscience researcher turned technology entrepreneur and startup catalyst. (Supplied)
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Updated 08 March 2021
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Communities, networks key to Saudi women’s progress, experts say

  • Vision 2030 aims to increase the contribution of SMEs to Saudi gross domestic product from 20 to 35 percent
  • Today in Saudi, according to Ministry of Education numbers, more women are graduating from tech-related majors than men

JEDDAH: A determination to strengthen the contribution of Saudi women to society and the economy is one of many bold ambitions outlined in the Kingdom’s Vision 2030.

Women’s economic empowerment is critical to achieving gender equality and strengthening sustainable development cooperation. It includes women’s ability to participate equally in existing markets, having a louder voice and more agency, and their meaningful involvement in economic decision-making at all levels.

This can be achieved by ensuring women’s financial inclusion, technical inclusion, entrepreneurship empowerment and participation in decision-making.

For the second year in a row, Saudi Arabia has made notable progress in advancing women’s economic opportunities, according to the World Bank Group’s latest report.

The Women, Business, and the Law 2021 report placed Saudi Arabia among the leading countries in the Middle East and North African region — scoring 80 points out of 100, up from the 70.6 achieved in 2020.

According to the report, Saudi Arabia has progressed in reducing wage inequality, eliminated restrictions on female employment in jobs previously deemed too dangerous, and lifted bans on women working night shifts.

As science progresses at a rapid pace, access to new technology and the ability to create and shape technological change is increasingly becoming a fundamental tool to support women’s empowerment and improve their lives, especially in a post-pandemic world.

During a roundtable discussion in July last year spawned by Women20 (W20), an official engagement group of the G20, speakers noted that only 48 percent of women are accustomed to the latest technology, while 60 percent of Saudi women use social media platforms without producing any digital content. This confirms that women are users of technology, not producers, they said.

“Improving digital and cybersecurity literacy among women contributes to their economic empowerment, since they will be needed in all sectors locally, regionally and internationally,” Dalal Al-Harthi, a cybersecurity expert, told Arab News.

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The Women, Business, and the Law 2021 report placed Saudi Arabia among the leading countries in the Middle East and North African region.

Al-Harthi is a faculty member at Shaqra University and resident engineer at the US-based cybersecurity company Palo Alto Networks. Throughout the last three years, she has worked in three positions across different institutions in the US as the only female engineer in her teams.

However, she considered those situations as motivation to prove herself, as opposed to a challenge.

“Males historically and currently dominate the cybersecurity field. A recent report by Cybersecurity Ventures states that women make up 20 percent of the cybersecurity workforce. Because of this massive shortage of women among cybersecurity professionals today, I became deeply passionate about raising this percentage to 50 percent,” Al-Harthi said.




Digital empowerment of women allows them to seize the opportunities provided by evolving global markets. (Social media)

“The cybersecurity field is the hottest cake in the market, and in high demand around the world,” she added.

Therefore, the digital empowerment of women and girls by upgrading their knowledge and skills allows them to seize the opportunities provided by evolving global markets. Moreover, attracting more women to the tech sector is essential to unlocking the potential of the Fourth Industrial Revolution and ensuring technology is developed from a balanced perspective.

Al-Harthi advises women who want to venture into cybersecurity to improve their technical skills, obtain professional certificates, look into cybersecurity job descriptions to grasp the bigger picture, and work on their communication, research and writing skills.

According to the undersecretary for women’s empowerment at the Saudi Ministry of Human Resources and Social Development, Hind Al-Zahid, having women in prominent leadership positions will result in greater numbers of women in senior roles in the labor market.

Saudi Arabia has increasingly encouraged women’s leadership in recent years. The most notable event came earlier this year, which saw the appointment of Iman Al-Mutairi as executive director for destination branding at the Soudah Development Co., a new brand fully owned by Saudi Arabia’s sovereign wealth fund, the Public Investment Fund.

Several initiatives have also been launched to prepare women for leading positions in the public sector, such as the QIYADYAT platform and the leadership academy at the Public Administration Institute.

As it stands, 2.5 percent of leading positions in the Kingdom’s public sector are occupied by women, but in the private sector, the figure rises to 25 percent.

In a recent interview with Al-Arabiya TV, Al-Zahid said that the gap between the public and private sectors is due to the lack of a talent pool that helps include more women in the public sector, as many women work in the education and health industries.

On the bright side, the latest numbers show that women’s participation in the labor market has increased to 31 percent, exceeding the government’s goal of 25 percent by 2025.

Dr. Albandari Al-Rabiah, director of the Studies and Information Department at the Public Administration Institute, said that studies have shown that a balanced representation of women leaders across different levels of an organization leads to a higher level of performance and innovation, and therefore increased revenues and a distinct competitive advantage.

Dr. Al-Rabiah also conducted a field study to evaluate the experience of women leaders in the Kingdom’s public sector.

“The results of the study demonstrated the high sense of commitment among Saudi women toward their responsibilities and role in society, as well as their relentless pursuit to prove themselves, in addition to a number of challenges that face women on the ascending ladder to leadership positions,” she said.

Two years after the study was published, Al-Rabiah insists that the Kingdom is witnessing a decisive turning point for women and their journey towards leadership positions.

The unemployment rate among women in Saudi Arabia is 31 percent, while among men, it stands at 9 percent. Therefore, women have been encouraged to get involved in entrepreneurship to expand their participation in the labor market, fuel economic growth and create more jobs for their female peers.

Vision 2030 aims to increase the contribution of SMEs to Saudi gross domestic product from 20 to 35 percent.

Emon Shakoor, an ex-neuroscience researcher and now technology entrepreneur who started her journey in her early 20s, launched Saudi Arabia’s first tech-inclusion and female-focused accelerator to help more women venture into the field.

“Today in Saudi, according to Ministry of Education numbers, more women are graduating from tech-related majors than men, however after graduation they do not continue working in the industry,” said Shakoor, CEO and founder of Blossom Accelerator.

She said that the way to solve this problem is for women to have more allies, mentors, and networks, because that is the only way that women graduating from the field can stay and strive in the industry.

Shakoor added that entrepreneurship is a male-dominated sector, and that although female entrepreneurs have become more and more noticeable, the most successful and biggest companies in the Kingdom were founded by men.

That is the case not because men are better than women, but because men have their well-established communities, she said.

In her own life, Shakoor said that she did not always receive enough social trust and respect as an ambitious and successful entrepreneur.

“I overcame the situation by continuing to work and focusing on my customers, who are other women founders,” she said.

“People underestimate you at the beginning, but focus on the customer, and you’ll eventually succeed.”

 


Madinah hosts Hajj permit awareness exhibition

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Madinah hosts Hajj permit awareness exhibition

  • The event will explain how artificial intelligence is used to manage the Hajj crowds

RIYADH: “No Hajj Without a Permit” is the title of a mobile exhibition being held in Madinah until May 25 to raise awareness about safe and secure Hajj practices.

Organized by the Ministry of Interior, the event will explain how artificial intelligence is used to manage the Hajj crowds. Visitors will also learn about the Makkah Route Initiative, part of the broader Pilgrim Experience Program under Saudi Vision 2030.

As well as highlighting the ministry’s efforts to ensure the security and safety of visitors to the Two Holy Mosques, it explains emergency reporting procedures through the unified security operations centers (911) and the services offered on the Absher electronic platform.

Meanwhile, the Saudi Data and Artificial Intelligence Authority continues to collaborate with government agencies on the Makkah Route Initiative, implementing the scheme at 11 airports in seven countries.

At Jakarta International Airport in Indonesia, for example, SDAIA uses advanced technical systems and infrastructure in the pilgrim hall to simplify the Hajj experience.

The setup includes 12 interconnected workstations equipped with state-of-the-art technologies that integrate with SDAIA’s National Information Center systems, expediting pilgrims’ procedures. Technical support is provided 24/7 by a team of engineers, reflecting SDAIA’s commitment to leveraging AI, innovation and digital transformation to deliver exceptional service.


From Paris to Riyadh: ‘Perfumes of the East’ showcases Arab heritage

Updated 6 min 33 sec ago
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From Paris to Riyadh: ‘Perfumes of the East’ showcases Arab heritage

  • Exhibition highlights cultural significance and art of perfume-making

RIYADH: The “Perfumes of the East” exhibition has made its first international stop in Riyadh. 

It is a collaboration between the Saudi National Museum and the Ministry of Culture in partnership with the Arab World Institute in Paris.

The exhibition, which will continue until Sept. 14 at the museum, provides its guests with a journey through the richness of the Arab world’s perfumes, showcasing the fragrances and scents of the East, the cultural traditions that have influenced perfumes and their significant social role in Saudi culture.

The French ambassador to Saudi Arabia, Ludovic Pouille, and Christophe Farnaud, the EU ambassador, were among the attendees at the opening ceremony, along with other delegates from the Arab World Institute, leaders from the Ministry of Culture and the Museums Commission, and artists from the Kingdom, the Arab world and France.

The French ambassador to Saudi Arabia, Ludovic Pouille, during the exhibition. (AN/Loai Elkelawy)

“Perfumes of the East is an amazing exhibition, which was brought from Paris to Riyadh,” Pouille said. “It was presented first at the Arab World Institute in Paris, and it was a great success ... so many people visited it.

“It is amazing because you mix history and also artworks. You have artists who have been part of this exhibition, and this is the beauty of it. It is not just the history of perfumes in the Middle East, it is more than that.

“I am amazed by the jasmine dress by a young Saudi artist, who was also there in Paris, and of course, you can smell jasmine, but it is more than that. It is about heritage, the Saudi traditions, and I am fond of it,” the French envoy said.

The exhibition highlighted the cultural and historical importance of perfume in Saudi Arabia and the Arab world, providing insight into its origins in the Arabian peninsula, an important trading hub through which aromatic plants and spices were distributed among ancient societies.

“A distinguished exhibition that revives an authentic national heritage in the Kingdom of Saudi Arabia,” said Dalia Seoudy, one of the guests at the museum. “It presents fragrant knowledge and surrounds one of the most important elements of intangible Saudi heritage, a journey between the roses of Taif and the jasmine of the southern region. This museum reminded me of perfumes in Paris, but it is very authentic, creative and beautiful.”

Christophe Farnaud, the European Union Ambassador at Perfumes of the East exhibition in Riyadh. (AN/Loai Elkelawy)

The exhibition has been designed to create a balance of olfactory and visual experiences for visitors, with scent-releasing devices carefully placed and handpicked for the exhibition by internationally acclaimed perfume designer Christopher Sheldrake.

More than 200 artifacts and artworks, both ancient and contemporary, are on display, weaving a narrative of the enduring relationship between the Arab world and perfume.

The exhibition unfolds through distinct spaces — from the raw beauty of nature to bustling town streets and the setting of a private home. This trajectory enables visitors to experience the evolution of perfume-making through a blend of historical treasures and modern artistic expressions.

This exhibition aligns with the National Museum’s commitment to celebrating Saudi Arabia’s cultural heritage and the enduring legacy of Arab and Islamic civilization.

It offers a multi-faceted educational and cultural experience, enriched by accompanying workshops and seminars that delve into the composition of perfumes, the intricate process of their creation, and the artistic design of perfume packaging.


Saudi Food Show features top global firms presenting their wares

Updated 25 min 16 sec ago
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Saudi Food Show features top global firms presenting their wares

  • 1,000 exhibitors with 100,000 products from 97 countries
  • Firms seeking to expand into one of Gulf’s largest markets

RIYADH: The second Saudi Food Show, the Kingdom’s largest event for food and beverage sourcing, which began Tuesday and will continue until May 23, has been featuring some of the world’s leading companies showcasing their wares.

It is sponsored by Saudi Arabia’s Ministry of Industry and Mineral Resources in collaboration with the Saudi Authority for Industrial Cities and Technology Zones, or MODON.

The event features around 1,000 exhibitors presenting 100,000 products from 97 countries. Also returning are the Top Table Saudi and YouthX Saudi competitions in expanded formats.

House of Pops, which specializes in vegan and plant-based ice cream, gelato, and popsicles, are participating because they are expanding into Saudi Arabia after having gained a foothold in the UAE.

“Health and wellness have been popular in Saudi Arabia, particularly following the pandemic. Everyone is highly aware of what they consume,” Marcela Sancho, co-founder of House of Pops, said. “Our products promote health and wellness. They are 100 percent natural, include no preservatives or food coloring, and are vegan and plant based. So, we really want to tap into the market and the opportunity here.”

The brand is also fully allergen-free, made without soy and gluten, and the creamy options are created with organic coconut milk and cream to create the milky texture.

House of Pops was among the participants at the Saudi Food Show. (AN Photo: Abdulrahman Bin Shalhoub)

Also at the event is Bakarman Foods, a top supplier of restaurants and theaters in Malaysia, India, Spain and Belgium.

“Saudi Arabia has one of the largest food markets in the GCC, and we plan to open a factory here in the future. The food quality and standards are high, surpassing those of other Middle Eastern countries. The degree of inspection and testing report is excellent,” said Mohammad Salim, Bakarman Foods’ procurement and supply chain director.  

From India, Bharat Industrial Enterprise Private Ltd., a leading basmati rice miller and exporter, has returned this year for the exhibition.

Tushar Aggawal, manager of exports, said the company operates in 55 countries and has been around from almost as many years. “Saudi Arabia is our main market … we are one of the largest suppliers of basmati rice (here).”

Through keynote addresses, panels and workshops, over 90 experts from the public and private sectors shared insights on how to maximize opportunities in Saudi Arabia’s markets.


Bottling success — shift toward locally produced drinks in Saudi Arabia

Updated 32 min 47 sec ago
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Bottling success — shift toward locally produced drinks in Saudi Arabia

  • The event features more than 1,000 exhibitors from 97 countries
  • Kinza beverages are also available in Jordan, Sudan, Libya, Tanzania and Senegal

RIYADH: Consumers in Saudi Arabia are moving away from traditional staple soda drinks toward locally produced, high-quality alternatives, says CEO of Kinza Drinks Bandar Okrin.

At the second Saudi Food Show, Okrin told Arab News: “As more people continue to embrace these alternatives, the beverage industry in Saudi Arabia is experiencing a renaissance, with innovation and quality at the forefront.”

The event features more than 1,000 exhibitors from 97 countries, making it a truly international showcase of food and beverage products and services. Held at the Riyadh Front Exhibition & Conference Center, the three-day event ends on May 23.

The Saudi brand has returned this year as the “category beverage sponsor.” Okrin added that its presence as a sponsor fostered a sense of pride and support for local businesses.

Al-Jameel International, a Saudi company that recognized the shift toward locally produced drinks in 2022, introduced Kinza, a carbonated beverage that has quickly gained popularity among locals.

According to the SFS, the Saudi food and beverage sector is projected to experience substantial growth, with an expected annual growth rate of 3.44 percent, set to reach $27.83 billion by 2029.

This places Saudi Arabia as an attractive hub for both local and international players in the F&B sector looking for new prospects.

“We (at Kinza) are determined to shake up the beverage industry that a few large multinational companies have dominated for far too long,” Okrin said. “We currently have a strong presence in all GCC countries: Oman, Bahrain, Qatar, UAE and Kuwait.”

Kinza beverages are also available in Jordan, Sudan, Libya, Tanzania and Senegal.

The company’s goal is to establish a strong market presence and become a household name in global markets, with innovative beverage products that cater to a variety of tastes and preferences.

Okrin said that they aim to establish a strong market presence and brand recognition in these regions by effectively distributing products and building relationships with key stakeholders.

Their booth at SFS showcases their range of flavors, including cola, lemon, citrus and orange. “This year, we introduced new flavors like pomegranate, berries, Saudi cocktail, and carbonated water,” Okrin said.

Last week, Kinza launched diet cola and zero lemon options. “These new varieties will be available in all designated stores within the next two weeks,” he said.

Kinza is part of the Made in Saudi Program that unites ministries, government agencies and the private sector in support of Saudi national products under a single brand, which will contribute to the Kingdom’s economic growth and the realization of Vision 2030.


Saudi, Iraq officials meet to discuss border security

Updated 22 May 2024
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Saudi, Iraq officials meet to discuss border security

RIYADH: Saudi Arabia and Iraq officials have been meeting in Baghdad to discuss border-security issues, the Saudi Press Agency reported on Wednesday.

Maj. Gen. Shayie bin Salem Al-Wadaani, director-general of Saudi Arabia’s Border Guards, led the Kingdom’s delegation at Iraq’s Ministry of Interior headquarters.

During the meeting, the officials discussed ways to enhance security cooperation, the SPA reported.