Red Sea Project designed for a sustainable future

The project consists of more than 90 undeveloped islands between the cities of Umluj and Al-Wajh on the west coast of Saudi Arabia, with a nearly pristine environment, clear turquoise waters and white sand.
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Updated 15 December 2020
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Red Sea Project designed for a sustainable future

The Red Sea Development Company (TRSDC) describes its future destination — the Red Sea Project — as grounded in sustainability and sustainable tourism. Architectural design firms such as Foster + Partners, Kengo Kuma and Killa Design have delivered designs aimed at developing eco-friendly hotels and resorts informed by the special conditions and unique characteristics of the site.

The first thing you notice when you visit the islands of the Al-Wajh lagoon, a chain of more than 90 undeveloped islands between the cities of Umluj and Al-Wajh on the west coast of Saudi Arabia, is the nearly pristine environment, with clear turquoise waters, white sand, and an abundance of thriving coral reefs.

Environment and social sustainability are key drivers for this futuristic destination and the entire project is underpinned by a commitment to going beyond sustainability to achieve regenerative results. This commitment is framed within the context of a concept masterplan, which predicts a 30 percent net conservation benefit by 2040 and is reviewed against international best practices and the global UN Sustainable Development Goals. In fact, Saudi Vision 2030 and the wider tourism strategy of the Kingdom is moving toward this kind of sustainable tourism on a range of large-scale projects.

In a recent interview with the Japanese architect Kengo Kuma, it is evident that the architecture studio seeks to embrace the natural occurring elements of Ummahat Alshaykh island. “We love to focus on an architecture oriented toward an intimate relation with the surroundings,” Kuma told Dezeen magazine.

He explained: “Our philosophy has always been to adopt a site-specific approach, creating a firm link between the building and the place where it stands. Our design approach for the sea villas is inspired by the rich variety of coral present on the site, and by the desire to create architecture that complements its ocean setting.”

“The villas that will be built on the island were designed to emulate sand dunes. The relatively flat terrain of the island suggested a design that works with low, horizontal volumes and that we should look to gently curve the roof of the buildings to find a harmonious relationship with the ground, with roofs almost emerging from it,” he added.

TRSDC has chosen to partner with design firms that do not consider sustainability as a choice but rather a fundamental pillar of every project.

The dolphin-shaped Shurayrah island envisaged as the hub island for the luxury coastal development is set to contain 11 world-class hotels designed by award-winning architects Foster + Partners. Gerard Evendon, head of studio, told Dezeen: “We are working on a number of projects with TRSDC including the state-of-the-art Red Sea International Airport as well as three major luxury developments: The Southern Dunes, located in the mountainous region inland, and Ummahat Al-Sheikh and Shurayrah islands, two exclusive island resorts located off the Red Sea coast.”

Because the project pursues the highest environmental standards to protect the region’s stunning natural biodiversity, the proposals shared by Foster + Partners are respectful of the extreme environmental sensitivity of the region, taking a “light-touch” approach that will have the lowest impact on the wildlife and extensive natural habitats of the islands.

In the same manner, Dubai-based Killa Architectural Design proposed concepts rooted in the natural environment. The firm designed 38 overwater assets for the most remote island within the archipelago, Sheybarah, which reflect the form of round-headed corals.

Engaging Saudis who are rich with local knowledge and cultural heritage is also key to developing a genuine experience for visitors.

The “Eco-tecture” initiative was an architectural design competition launched by TRSDC in the summer of 2020. It invited young architects exposed to the rich culture and unique nature of the destination to share designs for the Coastal Village Community Center. Most of the designs shared were modern in style and innovative, yet reflective of a fabled history.


Groundwork for New Murabba gathers momentum

Updated 01 June 2024
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Groundwork for New Murabba gathers momentum

New Murabba Development Company — a Public Investment Fund company — one of the leading players in Saudi Arabia’s giga-project landscape, reaffirmed its commitment to shaping the future of Riyadh and global urban development at the recently concluded Saudi Giga Projects 2024 and MENA Construction Summit.
The summit offered a comprehensive view of the $880 billion giga-projects program currently shaping Saudi Arabia.
The event brought together key stakeholders from government entities, developers, contractors, and thought leaders within the construction ecosystem.
New Murabba’s Executive Director of Delivery Salman Alhubeis participated in a keynote panel discussion titled “Update on the key development plans of Saudi giga-projects,” alongside other industry leaders. 
During the discussion, Alhubeis said: “New Murabba has already made significant progress in laying the groundwork for Mukaab, the iconic building that will be at the heart of the development. It has already excavated over 5 million cubic meters of material, signaling our intention to build momentum as an attractive proposition for investors.
“We were fortunate to have in-depth contributions from other members of our team. Raymond Rice, master plan delivery division head, expertly outlined the details of our new modern downtown. Thomas Nilsson, executive director of delivery, also played a significant role by leading several engaging workshops. These workshops, focusing on the iconic structure Mukaab and the timetable for development, provided a platform for valuable discussions and insights.”
Alhubeis added: “As the Kingdom’s capital, Riyadh is the beating heart of the nation and its population is poised to surge to 10 million by 2030. New Murabba will give the city a new core downtown that will set new standards for quality of life and urban development in the region and beyond.”
A mixed-use real estate development in northwestern Riyadh and easternmost Diriyah, New Murabba embodies the essence of Saudi Vision 2030, promoting sustainable development, fostering innovation, and creating a vibrant hub for residents, businesses, and visitors. It is one of the world’s first true 15-minute communities: when complete, every resident will be within a 15-minute walk of all major amenities, including schools, hospitals, shopping and mosques. 
“New Murabba isn’t just about transforming a region in Riyadh — we’re redefining the entire concept of a modern downtown,” said Michael Dyke, CEO of New Murabba. “Our vision is to create a place where vibrant communities live, work, and thrive, where everything is within easy reach. New Murabba has become so much more than a typical urban development by focusing on quality of life and a better future whilst acting as a gateway to another world.”
New Murbba’s participation in the summit showcased the remarkable transformation underway in Riyadh, which is witnessing significant growth and huge development.


Saudi Food Show spotlights opportunities in local F&B market

Updated 02 June 2024
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Saudi Food Show spotlights opportunities in local F&B market

The second Saudi Food Show, the largest global F&B sourcing event in the Kingdom, was held from May 21-23 at ROSHN Front. This year’s show took place once again under the patronage of Saudi Arabia’s Minister of Industry and Mineral Resources Bandar bin Ibrahim Alkhorayef, with the Saudi Authority for Industrial Cities and Technology Zones, or MODON, as strategic partner.
Following last year’s hugely successful debut, organizers KAOUN International and dmg events took the show to a new level this year with more than 1,000 exhibitors showcasing over 100,000 product innovations, 97 countries represented, and over 90 speakers, many new to the Kingdom. Proven successes Top Table Saudi and Youth X Saudi returned in expanded formats.
Trixie LohMirmand, executive vice president, Dubai World Trade Centre, said: “The highly successful inaugural edition last year has given Saudi Food Show the momentum to return double in size and impact for this second edition.”
After opening the Saudi Food Show, Minister Alkhorayef delivered a visionary keynote and toured the exhibition to meet the participants. The rest of the first day, which was curated by MODON, was an opportunity to understand the role of technology in improving the efficiency of food production in the Kingdom, how Saudi Arabia is investing in human capital development in the F&B sector in order to remain competitive, and the role of fintech in supporting the F&B industry from a financial perspective.
Ali Alomeir, VP of business development at MODON, said: “MODON attaches great importance to the localization of the food and beverage industry, to contribute to achieving food security for the Kingdom, in partnership with the local and foreign private sector. This is in keeping with its main role in the National Strategy for Industry and Saudi Vision 2030, which aims to diversify the national economy, as the F&B sector is one of the pillars of developing local content and enhancing the contribution of the non-oil sector to the gross domestic product.”
Alomeir added the food and beverage industry accounts for approximately 20 percent of the total number of factories in industrial cities, noting that: “MODON continues to develop its investment environment, and provide it with all services, industrial, logistical and digital capabilities and applications of the Fourth Industrial Revolution, in accordance with the best standards of competitiveness, until its 36 industrial cities, spread across the Kingdom, are a preferred destination for investment growth. These industrial cities currently include 6,443 factories, more than 7,900 industrial, investment and logistics contracts, and developed areas exceeding 209 million square meters, with an investment value exceeding SR415 billion ($110.6 billion) until the end of 2023.”
Across the second and third days, more than 90 leaders from the public and private sector, including ministries, food investors, retailers, innovators and food service providers gave insights into how best to capitalize on the opportunities that the Saudi F&B market presents, and ultimately thrive as an F&B business in the Kingdom, through a series of keynote addresses, panel sessions and curated workshops.
On the second day of the summit, one of the key brands that took a deep dive into Saudi Arabia’s shifting F&B retail landscape was Panda, the largest grocery retailer in the Kingdom. “As part of the Panda Retail team, we’re passionate about bringing the best of Saudi Arabia’s flavors to your table through supporting local businesses, and working with key global players. Our commitment isn’t just about groceries; it’s about community empowerment,” said Bandar Al-Saidi, executive vice president — food at Panda Retail.


EXPRO wins ‘Best Executive and Leadership Program’ award at HRSE KSA 2024

Updated 31 May 2024
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EXPRO wins ‘Best Executive and Leadership Program’ award at HRSE KSA 2024

The Expenditure and Projects Efficiency Authority has won the “Best Executive and Leadership Program” award presented at the Human Resources Summit and Expo Saudi 2024.

The HRSE KSA Awards 2024 honored distinguished entities and individuals in the field of human resources. EXPRO was selected from among more than 130 local, Gulf and Arab entities nominated for the awards.

Reem bint Abdulrahman Al-Rahili, vice president of human capital and academy at EXPRO, said the award is a testament to the authority’s implementation of an innovative and comprehensive framework for managing national leadership competencies. This framework contributes to the development of professional capabilities and assists in achieving the authority’s strategic goals.

Al-Rahili said: “This recognition is consistent with the authority’s strategy aimed at building a high-performance organization. It aligns with the strategy of EXPRO Academy and the Leadership Development Program, which stem from the strategic objectives of the Human Capacity Development Program, one of the programs of Vision 2030. These initiatives support and empower executive leaders to lead work teams and achieve these objectives. This enables employees to develop professionally through an attractive work environment, relying on attracting and nurturing talent for a prosperous future.”

The HRSE KSA Awards highlight the best modern practices in the field of human resources in Saudi Arabia and their importance in competition at the regional and international levels. The awards include 10 categories, and nominations are evaluated by a jury of more than 15 experts in the field of human resources. Winners are selected based on criteria that include the importance of the initiative or program and its alignment with the organization’s strategy, the program’s implementation mechanism, the most prominent innovative tools used, as well as the impact and results achieved in meeting the organization’s objectives.

Earlier this year, EXPRO ranked third across the Kingdom for adopting the “Best Workplace Environment” for 2023, presented by Great Place to Work, a global authority on workplace culture. Additionally, EXPRO ranked first among government entities across the Kingdom for best human resources practices, awarded by the Top Employers Institute.

EXPRO aims to contribute to achieving spending efficiency in government entities, enhancing the efficiency of government procurement operations, as well as raising the quality of projects, assets, and facilities, planning infrastructure, programs, initiatives, and operational processes. It also develops policies, systems, and methodologies, and builds and qualifies national cadres.


FedEx ‘Regional Economy’ services empower Saudi businesses

Updated 31 May 2024
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FedEx ‘Regional Economy’ services empower Saudi businesses

FedEx Express, a subsidiary of FedEx Corp. and the world’s largest express transportation company, is supporting the growing volume of merchandise trade across the Middle East with FedEx Regional Economy and FedEx Regional Economy Freight services. The deferred, day-definite road services offer cost-effective solutions for less urgent shipments to businesses of all sizes, within key countries across the region.

According to the World Trade Organization, the volume of exports originating from the Middle East is expected to grow by 3.5 percent in 2024, alongside a 1.2 percent increase in imports to the region. These figures indicate that local businesses need robust logistical support to manage an increasing flow of trade.

“At FedEx, we develop products and services that solve logistical challenges for our customers, specialized to fit the unique needs of the markets they operate in,” said Taarek Hinedi, vice president of FedEx Express Middle East and Africa operations. “With trade volumes growing across the region, businesses require increasingly flexible and customized shipping solutions that cater to the nature of their operations and products. By offering cost-effective shipping alternatives for less urgent deliveries, Regional Economy services empower Saudi businesses with a wider portfolio of solutions to choose from — ultimately enabling smoother and improved trade flow across the region.”

FedEx Regional Economy and FedEx Regional Economy Freight utilize the Middle East Road Network to offer seamless connectivity between Saudi Arabia, Bahrain, Jordan, Kuwait, Oman, and the UAE, while ensuring the safe and secure transportation of goods using real-time track and trace services via fedex.com. With this service, shipments will have express clearance with competitive transit times between three to five business days for Regional Economy and four to six business days for Regional Economy Freight between key Middle East markets. 

The customs-cleared, door-to-door intra-Middle East economy road services allow businesses to save significant costs on less time-sensitive deliveries of shipments of up to 68 kg using FedEx Regional Economy, as well as shipments above 68 kg using FedEx Regional Economy Freight, without compromising reliability. 

FedEx Regional Economy services are ideal for Saudi companies operating across diverse industries, including automotive, electronics, oil and gas, fashion and retail, chemicals, e-commerce, and healthcare. These industries have different shipping requirements ranging from lightweight parcels to heavyweight shipments. Businesses can use the economy road service to ship palletized or irregular-sized goods, or goods that cannot fit in standard-size air shipping containers. 

In Saudi Arabia, FedEx also offers the Less-than-Container Load Priority service to complement its Regional Economy suite. LCL Priority adeptly combines ocean and road networks to connect the Asia Pacific with key Middle East markets, streamlining shipping operations for businesses while offering a strategic balance of speed, affordability, and efficiency.

These services are further enhanced by FedEx digital tools, which provide a range of smart logistics solutions for Saudi businesses. These include automated shipment creation and pickup scheduling functionalities, digitized trade documentation platforms, and measurement and reporting solutions that inform better decision-making. 


Saudi Awwal Bank named ‘Best Bank for ESG’ for second year in a row

Tony Cripps, managing director and CEO at SAB
Updated 30 May 2024
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Saudi Awwal Bank named ‘Best Bank for ESG’ for second year in a row

Saudi Awwal Bank, one of the leading banks in the Kingdom, received Euromoney’s “Best Bank for ESG” award for the second consecutive year. The award recognizes SAB’s approach to sustainability and reporting.

The recognition comes as part of SAB’s efforts to align with market best practices whilst being a key contributor toward shaping corporate sustainability discussions in the Kingdom.

Tony Cripps, managing director and CEO at SAB, said: “We are proud to have received this award. This is a recognition of our efforts to embed ESG principles across our operations and decision-making processes.”

He added: “It is a testament to our commitment to sustainable banking and our desire to create long-term value for our stakeholders.”

SAB’s continuous improvement and high-performance standards have been recognized with other awards such as the “Best Bank in Saudi Arabia” and “Best Trade Finance Provider in Saudi Arabia” awards by Global Finance. 

The bank was also honored with the Euromoney magazine’s “Best Bank for Private Banking in the Kingdom” award. These awards signify SAB’s exceptional services, highlighting its strength in catering to the Kingdom’s evolving business landscape with utmost efficiency and innovative solutions.