‘Made in Saudi’ design bootcamp opened

Saudi Arabia’s Minister of Industry and Mineral Resources Bandar bin Ibrahim Alkhorayef, left, said that launching the design camp aimed at creating a unified brand identity for the national industry through local expertise. (Supplied)
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Updated 28 November 2020
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‘Made in Saudi’ design bootcamp opened

  • Minister Bandar bin Ibrahim Alkhorayef stresses need for program to reflect Kingdom’s global and regional position

JEDDAH: A design bootcamp to create the visual brand identity for the “Made in Saudi” program has been inaugurated by the Kingdom’s Minister of Industry and Mineral Resources Bandar bin Ibrahim Alkhorayef.

Nine Saudi designers are taking part in the bootcamp, after being selected by a panel from more than 400 applicants.
The minister, who is also chairman of the Saudi Export Development Authority (SAUDI EXPORTS), said there was a need for the program to reflect the Kingdom’s global and regional position and for it to “serve the Kingdom’s cultural identity and its substantial industrial capacities.”
He said the national industry capitalized on a heritage that spanned more than four decades and was widely acclaimed across all export markets.
The program was a national project for all Saudis and its identity should be designed by nationals in order to indicate that it was fully homegrown, the minister added.
“Launching the ‘Made in Saudi’ brand identity design camp aims at creating a unified brand identity for the national industry through local expertise, which will contribute to repositioning the Saudi product and advancing it toward new standards of reliability and excellence at all levels.”
He highlighted the role of the nation’s youth in promoting the distinctive position of the national industry domestically and globally, saying that the Kingdom firmly believed in the potential of its renewable resources, represented by its youth, and relied on them to take it to a new stage of innovation and creativity for a better future.




Nine Saudi designers, after being selected  from more than 400 applicants, are taking part in the bootcamp. (Supplied)

“Our young talents are the real wealth, and their efforts and innovations will contribute to the fulfillment of our leadership’s goals in terms of driving the national economy, and enhancing the Kingdom’s position as a global industrial power that contributes to empowering global production capabilities for a more sustainable future.”
Saleh Al-Solami, secretary-general of SAUDI EXPORTS, said that substantial efforts and initiatives had been announced by the Saudi leadership to empower the national industry since the implementation of the Vision 2030 reform plan.
“At the forefront of these endeavors is the National Industrial Development and Logistics Program (NIDLP), in addition to several other initiatives that have been launched to raise local content elements in the national product, under the supervision of the Local Content and Government Procurement Authority (LCGPA).
“In this context, the LCGPA issued the price preference policy for local content and the mandatory list for national products aiming to increase the public sector’s demand for local products in all industries.”


He said that the most prominent results of such initiatives were their contribution to the uninterrupted growth of non-oil gross domestic product and the volume of non-oil exports, which reached about SR318 billion ($84.8 billion) at end 2019.
He said that, despite the decline in the volume of non-oil exports during the first and second quarters of this year as a direct result of the COVID-19 outbreak, this indicator had reclaimed its upward trend in June.
Non-oil exports, driven by the industry and mining sector, recorded their highest rise since Jan. 2020 to reach SR16.6 billion in June, a monthly increase of 32 percent compared to May 2020.
“This sends a strong message on the ability of industrial production to be the safety valve for the national economy and a buffer ready to absorb future shocks and challenges,” he said.
The director of marketing and corporate communications at SAUDI EXPORTS and the head of the “Made in Saudi” program, Mazen Al-Jasser, said the design bootcamp was welcomed by the country’s young creatives and had attracted more applicants than expected.
He hailed the creative capabilities and skills of Saudi youth who, he said, had made achievements in many fields.
“These talents will have the honor to participate in designing an innovative brand identity for the national industry, which will be the unified emblem of the national product and a trusted verification of the excellence of Saudi products worldwide,” he added.
Al-Jasser said that companies wishing to join the program must meet the conditions and standards specified for each sector.
Member companies would benefit from competitive advantages including the promotional benefits of using the unified brand, which would provide their goods and services with easier access into local, regional, and global markets.
SAUDI EXPORTS is set to launch the “Made in Saudi” program during the first quarter of 2021.
The nine Saudi designers have been divided into three teams to create three different designs.
The designs will be put forward for an online public vote, but the final identity design has to be endorsed by the minister of industry and mineral resources and also the minister of culture.


Saudi, Bahraini officials review King Fahd Causeway expansion plans

Updated 6 sec ago
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Saudi, Bahraini officials review King Fahd Causeway expansion plans

MANAMA: Saudi Interior Minister Prince Abdulaziz bin Saud bin Nayef and his Bahraini counterpart, Lt-Gen. Sheikh Rashid bin Abdullah Al-Khalifa, conducted a joint inspection on Thursday of the King Fahd Causeway connecting the two kingdoms.

The officials were welcomed by Eastern Province Deputy Gov. Prince Saud bin Bandar and Suhail Abanmi, who heads both the Zakat, Tax and Customs Authority and the causeway’s board of directors.

During the tour, Prince Abdulaziz and Sheikh Rashid reviewed ongoing development projects, focusing on expanded processing facilities and increased capacity measures designed to enhance cross-border travel efficiency, in line with Saudi-Bahraini Coordination Council guidelines.

The 25-km long King Fahd Causeway is a series of bridges and causeways connecting AlKhobar in eastern Saudi Arabia and Al Jasra island in Bahrain. It was constructed in 1981 and opened to traffic in April 1985.

 


First AlUla World Archaeology Summit Symposium 2024 unearths past for the present and future

Updated 01 November 2024
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First AlUla World Archaeology Summit Symposium 2024 unearths past for the present and future

ALULA: Antiquity came alive here at the first AlUla World Archaeology Summit Symposium 2024 titled “Moving Forward: Past, Present and Future in the Archaeology and Heritage of Mobile Communities.”

Held on Oct. 30 and 31, it was organized by the Royal Commission for AlUla and is a part of the new biennial series aimed at fostering global dialogue among experts in archeology and cultural heritage.

This year’s symposium provided a platform for in-depth discussions on the interactions between mobile and settled communities, with participants sharing global research, case studies and best practices.

The event took place at Maraya, the world’s largest mirrored building, which has 9,740 glass panels reflecting AlUla’s desert and landscape.

Built in 2019, Maraya has become an iconic part of AlUla’s cultural scene, hosting concerts, exhibitions and events that showcase both modern and traditional Saudi Arabia culture.

It was the perfect place to quite literally reflect on the past, while living in the present and looking to the future.

Reflecting on the symposium’s theme of mobility, organizers also addressed the global experience of halted movement during the recent COVID-19 global pandemic.

The theme of this year’s symposium encouraged critical examination of past and present mobility, from prehistory onward, as people have moved for various reasons; to access scarce resources, adapt to environmental pressures and respond to socio-political instability.

Speakers from six continents gathered to discuss topics including trade, commerce, climate change and conflict — all of which have shaped mobile communities throughout history.

The symposium highlights included keynote addresses by Willeke Wendrich from the University of California, Los Angeles, Stefano Biagetti from Pompeu Fabra University, UNESCO’s Peter DeBrine, and Khalid Alasmari from King Saud University.

Attendees visited archeological sites in Khaybar and Tayma and participated in panels and workshops focused on Saudi Arabia’s expanding role in archaeology.

Abdulrahman Alsuhaibani, vice president of culture at the RCU, spoke about AlUla’s unique heritage in light of the symposium, describing itas‘a crossroads for connection, cultural and knowledge exchange.’ (Supplied)



In addition, the symposium program featured a new, specially-curated showcase of recent archaeological discoveries in AlUla, along with a preview of a world-first exhibition that will include artifacts from the Museo Archeologico Nazionale di Napoli in Italy.

Ekhlass Al-Qananweh, who holds a doctorate in Northwest Semitic epigraphy, expressed delight at attending the symposium.

“I have a deep interest in antiquities in the Kingdom of Saudi Arabia and journeyed here from Jordan to the architectural marvel that is Maraya to attend this gathering of the sharpest minds in the world of archaeology,” she told Arab News.

“In addition to the talks, I look with keen interest at the extremely qualified upcoming generation of archeologists — many of whom are in attendance — and I’m particularly interested in the vital participation of Saudi women in the field of archeological studies and in managing heritage and preserving it.”

During an Arab News interview, Adam Ford, cultural-heritage content expert at the royal commission, emphasized AlUla’s global significance and why it was chosen as host of the symposium.

“It is the World Archaeology Summit — it’s not an AlUla Summit. We want the world to come to us to discuss the world,” he said.

“The local community should be regarded as research partners with us,” he said, reiterating the RCU’s commitment to involving indigenous populations in preserving their heritage and amplifying it worldwide.

Ford also shared personal insights on the continuity of human experience across millennia. “We stand on the shoulders of giants … millions of actions and decisions and mistakes made by people of the past all culminate to now.”

He said that “although we will never meet these people,” their stories and choices continue to shape humanity’s present, emphasizing a universal pattern to endure, overcome challenges and pass on knowledge to future generations.

Certainly, if the lands could speak, they would echo stories that date back thousands of years when Lihyanite and Nabataean kingdoms reigned.

Today, AlUla contains lush oases, mountains and ancient heritage sites — as well as a thriving modern society. The best-known location in AlUla is Hegra, Saudi Arabia’s first UNESCO World Heritage Site.

A 52-hectare ancient settlement, Hegra was the principal southern city of the Nabataean kingdom. It comprises more than 100 well-preserved tombs, many with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement.

In addition, AlUla is home to ancient Dadan, the capital of the kingdoms of Dadan and Lihyan, which is considered to be one of the most developed cities of the first millennium B.C.E. in the Arabian Peninsula.

There is also Jabal Ikmah, an open-air library with hundreds of inscriptions and writings, which has been listed on UNESCO’s Memory of the World Register.

AlUla Old Town, a hodgepodge, labyrinth of more than 900 mudbrick homes, dotted with small businesses developed from at least the 12th century, was selected as one of the world’s Best Tourism Villages in 2022 by UN Tourism.

Abdulrahman Alsuhaibani, vice president of culture at the RCU, spoke about AlUla’s unique heritage in light of the symposium, describing it as “a crossroads for connection, cultural and knowledge exchange.”

“Today, AlUla is one of the world’s most active areas for archeological exploration, with over 30,000 areas of archeological interest identified and more than a dozen active research projects,” he said.

“We established this event to become a progressive and leading platform for dialogue and collaboration, holding the first gathering in 2023 with an alternate format of symposium one year and summit the next.

“We are already laying the groundwork to build on the momentum of this event and for AWAS 2025.”


How AI and fintech are redefining the banking landscape in Saudi Arabia

Updated 31 October 2024
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How AI and fintech are redefining the banking landscape in Saudi Arabia

  • Generative AI in banking is enabling personalized services, predictive analytics, and faster customer support
  • Saudi fintech leader MOZN is driving the financial AI transformation through its platforms FOCAL and OSOS

RIYADH: The financial industry is undergoing a seismic transformation, with artificial intelligence and fintech reshaping everything from regulatory compliance and customer experience to counter-fraud measures.

Across the globe, banks are adopting generative AI and machine learning to drive innovation, reduce costs, and enhance security. Saudi Arabia is emerging as a key player, with local tech companies like MOZN spearheading change.

Speaking to Arab News, Mohammed Alhussein, MOZN’s founder and CEO, highlighted the “enormous improvements in how financial institutions offer their services to customers” over the last decade.

“There are more products that reach more people. Those products are better, faster, and are being offered online,” he said. At the same time, however, the growth of online banking services has also “opened the door for fraudsters.”

Banks are rapidly integrating AI for a host of benefits, including predictive analytics, automated compliance, and fraud detection.

A key driver is the need for real-time, data-driven insights. The ability of AI to analyze vast amounts of data quickly is transforming how banks assess risk, manage assets, and engage with customers.

For instance, AI has enabled high-speed trading and personalized customer services by leveraging machine learning to identify individual preferences and optimize service offerings.

Shutterstock illustration image

AI’s predictive capabilities also allow for better risk assessment, making it easier for banks to anticipate and mitigate potential financial risks.

Generative AI is also playing a significant role in areas like customer service and product development.

In the banking sector, it powers “intelligent banking” systems that enhance customer experience by summarizing customer conversations and improving support agent responses.

It also assists advisers in retrieving essential product information quickly, thereby reducing the response time and elevating service quality for clients.

Furthermore, AI-driven tools are automating compliance processes, making it easier for banks to adhere to evolving regulatory standards, potentially saving financial institutions from costly penalties and reputational damage.

DID YOUKNOW?

• Saudi fintech leader MOZN has driven financial AI transformation through its platforms FOCAL and OSOS.

• Generative AI in banking is enabling personalized services, predictive analytics, and faster customer support.

• Banks leverage AI-driven fraud detection systems, identifying transactional anomalies in real time.

• MOZN was recently listed among the Top 250 Fintech Companies globally by CNBC and Statista.

With online banking services expanding, banks face an increased risk of fraud. AI is essential in developing sophisticated fraud detection systems that can identify anomalies in real time.

For example, fintech platforms now monitor large volumes of transaction data to identify potentially fraudulent activity instantaneously, helping mitigate risks before they escalate.

“Everything is digital. This means that financial institutions must now make identity-related decisions in real-time,” said Alhussein. “AI is really good at identifying anomalous behavior analysis patterns and doing it really quickly.”

MOZN founder and CEO Mohammed Alhussein highlighted the “enormous improvements in how financial institutions offer their services to customers” over the last decade. (AN photo/by Abdulrahman bin Shalhoub)

Advanced AI-driven compliance systems are also evolving. These systems are designed to constantly adapt to regulatory changes and identify emerging threats.

The automation of regulatory compliance processes allows banks to operate more efficiently, focusing on growth without compromising security.

Such systems are critical in Saudi Arabia, where financial institutions are expanding their services rapidly to keep up with the country’s Vision 2030 goals of a diversified, innovation-driven economy.

MOZN’s flagship compliance platform, FOCAL, is a prime example of AI in action, tailored to combat financial fraud through a unique blend of real-time identity verification and anomaly detection.

Mozn announced its FOCAL Anti-Fraud product at Saudi Arabia's LEAP 2023 tech conference at Riyadh Front Expo Center. (Supplied)

FOCAL actively screens and analyzes both customer and transactional data, immediately flagging suspicious activity that may indicate fraud or compliance breaches.

“We work with the financial sector specifically on one challenge, which is navigating and protecting against the risks of financial fraud,” said Alhussein.

“FOCAL is an AI-powered risk and compliance platform that financial institutions use to help protect their assets and their customers’ assets.”

MOZN has also developed OSOS, a generative AI platform specifically designed for Arabic language users.

MOZN's generative AI platform Osos is specifically designed for Arabic language users. (Supplied)

As Arabic content on the web grows, OSOS provides a culturally relevant solution, handling Arabic linguistic nuances and serving enterprises across the region.

Equipped with anti-hallucination features, OSOS minimizes bias and enhances accuracy by training on a diverse, balanced dataset. This feature is crucial as it ensures outputs are relevant and reliable, which is especially important for business and regulatory contexts.

“In developing OSOS, two of the main cornerstones of the values we are adding are minimizing both bias and hallucinations,” said Alhussein.

“OSOS has performed exceptionally well in different benchmarks that we’ve tested, and we’re very optimistic about where this is going.”

MOZN’s advancements have not gone unnoticed. The company was recently listed among the Top 250 Fintech Companies globally by CNBC and Statista — a testament to its influence in the fintech industry.

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This achievement underscores the company’s success not only in technology but also in meeting the specific needs of financial institutions in the region.

By achieving a 350 percent increase in customer acquisition since 2022, MOZN exemplifies the upward trajectory of Saudi fintech.

MOZN office in Riyadh. (AN photo/by Abdulrahman bin Shalhoub)

Its success reflects a broader regional trend of fintech growth, as countries in the Middle East and North Africa increasingly embrace digital transformation in banking, and advances in AI across all sectors and industries.

“The future of AI in Saudi Arabia is extremely exciting,” said Alhussein.

“We’re incredibly fortunate to be a company born in Saudi Arabia and to witness the amazing transformation happening in the country, specifically regarding technology and artificial intelligence.”
 

 


King Salman, crown prince offer condolences to Spain following deadly flooding

Updated 31 October 2024
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King Salman, crown prince offer condolences to Spain following deadly flooding

  • The flash floods, which occurred late Tuesday and into Wednesday, have claimed at least 158 lives

RIYADH: Saudi Arabia’s King Salman and Crown Prince Mohammed bin Salman have extended their condolences to King Felipe VI of Spain in the aftermath of catastrophic flash floods that have ravaged the country’s southeastern region, resulting in extensive loss of life and leaving many unaccounted for.

In separate cables to the Spanish monarch, both Saudi leaders expressed heartfelt condolences and deep sympathy to the Spanish people, the families of the victims, and those affected, offering their hopes for the safe return of the missing.

The flash floods, which occurred late Tuesday and into Wednesday, have claimed at least 158 lives, with 155 fatalities recorded in the Valencia region alone.

Spain, which has endured nearly two years of drought, saw its hardened ground unable to absorb the intense rainfall, causing severe flash floods that left vehicles and buildings inundated.

Search and rescue operations continued on Thursday as crews combed through stranded cars and flooded homes for victims.

“Unfortunately, there are dead people inside some vehicles,” Spain’s Transport Minister Oscar Puente stated earlier, as the death toll spiked from 95 on Wednesday night.

Authorities warn that more victims may still be discovered as rescue efforts proceed.


Saudi and Bahraini interior ministers inspect upgrades on King Fahd Causeway

Updated 31 October 2024
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Saudi and Bahraini interior ministers inspect upgrades on King Fahd Causeway

RIYADH: The Saudi Minister of Interior and his Bahraini counterpart visited the King Fahd Causeway on Thursday to inspect ongoing developments aimed at improving transit efficiency between Saudi Arabia and Bahrain.

During the visit, Prince Abdulaziz bin Saud and Shaikh Rashid bin Abdullah Al-Khalifa received briefings on various projects by the King Fahd Causeway Authority, including plans to expand procedure zones and increase the crossing’s capacity, Saudi Press Agency reported.

These upgrades align with directives from the Saudi-Bahraini Coordination Council to streamline travel between the two nations.

Additionally, the ministers reviewed newly implemented passenger lounges for public transportation users and the prepaid toll routes, which have successfully reduced toll gate waiting times to under 15 seconds.

The improvements are part of broader efforts to enhance travel experiences for the growing number of people using the causeway.