Saudi women footballers set their sights on green goals

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The Greens’ squad are using the plastic bottles they collected at the football stadium to create an art work that will highlight the harm plastic does to the planet. (Supplied photo)
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The Greens’ squad are using the plastic bottles they collected at the football stadium to create an art work that will highlight the harm plastic does to the planet. (Supplied photo)
Updated 28 May 2019
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Saudi women footballers set their sights on green goals

  • Eight female players have formed the Greens team to promote environmental causes across the Kingdom
  • The group is led by Rawh Alarfaj, who played football for 12 years

DUBAI: In the natural scheme of things, sports and environment are not easy to combine. But a group of eight Saudi women are attempting just that through their football team, the Greens.

The team’s members want to use their passion for sport to raise environmental awareness and bring about a mindset change across the Kingdom.

The Greens were established by the Saudi Sports for All Federation two months ago — specifically to promote environmental causes. The federation focuses on sports as a social, rather than professional, activity for women, men, adults, children, the elderly and people with special needs.

Leading the Greens is Rawh Alarfaj, 34, who played football for 12 years before deciding to become a coach.

“I am very passionate about sports overall, but my speciality is football and I feel I am good at it,” Alarfaj, who lives in Riyadh, told Arab News. “One of the things that keeps me going is that I am one of the founders of the Challenge Sports Club, which I manage right now.

FASTFACT

 

• The Global Goals World Cup is an alternative sports tournament that creates a community and inspires and engages women from all over the world.

• A one-day football celebration was created for 30 teams in Copenhagen.

• All teams qualify by choosing and creating an action plan on how to work with one of the UN’s 17 Sustainable Development Goals.

“We were focused at first only on football. But from the beginning of 2017, we have also had a basketball team for women in Riyadh.”

“We run programs for everyone in society because our goal is to increase the level of public participation in sports in Saudi Arabia from 13 percent in 2015 to 40 percent by 2030, based on a study we did at the federation,” said Alarfaj.

“Today, we’re at 18 percent. The programs focus on all kinds of sports. Just days ago, in the Danish capital Copenhagen, we took part in the Global Goals World Cup, which promotes causes such as environmental ones.”

The tournament, better known as GGWC, frames the UN’s 17 Sustainable Development Goals (SDGs) as a sport, with 30 teams worldwide competing to create the kind of world they would like to see. Each team creates an action plan with a particular global goal and strives to achieve it in their own country.

For the Greens, the focus was SDG 15: “Life on Land.” “We thought it would be a good global goal to choose right now because the issue has many sides,” Alarfaj said. “Awareness of the state of the environment is a very important topic now. So we organized a number of campaigns across the Kingdom.”

During a male professional football league game in Riyadh, Greens players distributed reusable bags as they educated the crowds about the benefits of using them instead of plastic bags.

After the event, the team — with the help of a number of young Saudis — cleaned up the stadium. They collected plastic bottles for use in building a “plastic art work” — due for completion in June — which highlights the harm they do to the planet.




The Greens promoted their cause at a football match. (Supplied photo)

The environmental protection campaign was not confined to Riyadh alone. A clean-up drive was undertaken by the Greens at a public park in Alkhobar, in Saudi Arabia’s Eastern Province, while awareness talks were held in Jeddah about how plastic harms marine life.

“These campaigns are really important,” Alarfaj said. “A lot of young people volunteered to help us and it’s something that needs to be a part of the culture.”

Such campaigns gain the team points toward their final tournament score. “Global Goals isn’t just about football,” she said. “It’s about the SDGs and how to achieve them through sports, specifically female football. It’s very good to take part in sports for a cause and to have this culture in Saudi Arabia.”

Having taken part in the GGWC this year, the Greens hope to host the tournament in the Kingdom in a couple of years. “To win, you can’t just go out and play,” Alarfaj said. “You have to organize these campaigns and engage society in the goal you choose.

“Sports is the most peaceful activity which people can use to espouse a cause,” she said. “So I recommend that people get more engaged with sport and use it as a tool to spread awareness about different causes.”

Lujain Kashgari, 28, discovered she loved football when she was only 8 years old. She used to play the sport with her relatives as children. 

As she grew older, so did her passion for the beautiful game. “It’s my favorite hobby and biggest passion today,” said Kashgari, who was originally from Jeddah but lives in Alkhobar at present.

“My mission was to come up with an initiative that engaged the people of Eastern Province and also made a big impact on Life on Land through plastic recycling.”

A lot of young people volunteered to help – it’s something that needs to be a part of the culture.

Greens coach Rawh Alarfaj

To this end, Kashgari asked residents and communities to donate 10,000 plastic bottles to a recycling center. She also targeted children by organizing a fun learning day in the Altamimi public park, while teaching others in schools about the importance of recycling through playing a game.

“What I really liked about the GGWC is that it combines sports with humanities and a good cause,” Kashgari told Arab News. “I have learnt a lot about sustainability and simplicity, while enjoying every moment of the football tournament and scoring three goals. It was an amazing opportunity and an unforgettable experience.”

She said many Saudis lack awareness of ways to implement the specific goal of Life on Land.

“When I read about the Life on Land global goal, especially the concept of the three Rs (recycle, reuse and reduce), and looked around, even at myself, I realized that we might have known about it, but we needed a reminder,” Kashgari said.




their clean-up campaigns have attracted the interest of young Saudi volunteers. (Supplied photo)

“Even when we reached out to recycling centers, we found that they don’t really take plastic bottles unless it’s a massive amount. They don’t support communities or individuals, so I realized it’s very important that we do something about it and give it more attention.”

As a football club, the Greens were able to collect plastic bottles over a period of two weeks to recycle them. It also collaborated with five schools and two sports clubs in Alkhobar to collect 100 tons of plastic bottles, utensils and plates — the minimum required for recycling at the center.

According to Alyah Aboalola, a Greens player from Jeddah, more needs to be done for environmental protection in the Kingdom.

“I was focused more on raising awareness about the sea because local residents in Jeddah are into scuba diving as part of their interest in life under water,” Aboalola, 24, said. “There’s a lot of plastic being thrown into the sea, which affects the quality of marine life and coral life.”

Currently involved full time with a sports academy, Aboalola said she was thrilled as a Greens player to have reached the semifinals in Copenhagen.

“I’d like to do this professionally later on,” she said. “When you take part in sports, you build a community and, through it, we can do more for society. I’d like to always keep sports and environmental
causes connected.”


How the hospitality industry in Saudi Arabia is embracing environmental sustainability

Updated 32 min 2 sec ago
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How the hospitality industry in Saudi Arabia is embracing environmental sustainability

  • From the Red Sea coast to Al-Ahsa Oasis, new eco-friendly hotels and resorts are opening across the Kingdom
  • Industry leaders are boosting sustainability by cutting emissions, protecting habitats, and creating jobs locally

RIYADH: Saudi Arabia is emerging as a hotspot for international investment. Its latest hook? Sustainable hospitality.

The Kingdom led the Middle East and Africa’s hotel-building activity in 2023, with 42,033 hotel rooms constructed. This accounted for 35.1 percent of the 119,505 built in the region over the year, according to data from hotel monitoring firm STR. 

Saudi Arabia’s hotel segment is projected to generate $2.51 billion in revenue this year and is expected to reach $3.02 billion by 2027, according to Statista.

One of the Kingdom’s Vision 2030 goals is to champion sustainability across all sectors, and in turn, hotels and plazas across the country have been working to implement more environmental and eco-friendly practices in their facilities. 

From 2010 to 2019, Saudi Arabia’s tourism industry has contributed an average of 6.4 percent to the country’s gross domestic product, while recording a decline in greenhouse gas emissions. 

In contrast, the global GDP average for travel and tourism over the same period rose 4.3 percent, and emissions by 2.5 percent.

Several of Red Sea Global’s developments are already up and running along the Kingdom’s northwestern coastline, including the Six Senses Southern Dunes, The Red Sea and St. Regis Red Sea Resort. 

The company recently announced further projects pillared by environmental sustainability. 

The Four Seasons luxury wellness resort, Amaala, Triple Bay, is branded with regeneration and wellness at its core, and is set to feature a one-of-a-kind Corallium marine life institute. 

Saudi Arabia’s Triple Bay AMAALA will soon be home to a Four Seasons luxury wellness resort and is committed to sustainability, aligning with Four Seasons’ longstanding pledge to well-being. (Supplied)

Progress is also being made on a sustainability-focused staff village that will provide housing for those who work at the resort. RSG says that five international operator brands, including Six Senses and Clinique La Prairie, are expected to be confirmed in the coming months.

“Our mission to develop new destinations as beacons of responsible tourism, showcasing the best in sustainable and regenerative development, gains unprecedented urgency as our planet continues to face challenges in relation to the climate crisis and biodiversity loss,” John Pagano, RSG’s group CEO, said in a statement.

The economic zone NEOM recently unveiled three new sustainable hotels in its Leyja oasis, including three flagship Habitas properties, as well as Zardun, a sanctuary resort designed to harmonize with the surrounding ecosystem. 

NEOM’s Hotel Development division has also sponsored Hotelschool The Hague to bring about the Sustainable Hospitality Challenge, bolstering a new generation of innovation in the industry.

Many of the resorts across Saudi Arabia are built to blend in with the surrounding environment. Take AlUla’s Habitas, for example, which boasts the city’s serene desert landscape that immerses guests in its untouched backdrop.

Habitas’ sustainable design and modular construction aim to minimize environmental impacts. It is free of single-use plastics, offsets carbon emissions, and manages waste, recycling and composting. (Supplied)

The luxury resort brand demonstrates its sustainable ethos, in line with the UN Sustainable Development Goals for 2030, through the offsetting of carbon emissions, waste management and a single-use plastic free policy.

“The AlUla Sustainability Charter is at the core of every hospitality project we develop within the destination,” Phillip Jones, chief tourism officer at the Royal Commission for AlUla, told Arab News.

“From the foundational design and materials of construction to the infrastructure, and the ongoing operations, as we only work with international operators that have a proven track record in sustainability, AlUla’s hotels and resorts each contribute toward delivering on our goals, such as achieving net carbon neutrality for local emissions by 2035.”

As the Arab region demonstrates overall lower environmental sustainability due to water scarcity, harsh climate and biodiversity threats, industry leaders are redefining the buzz term to fit local standards.

There are a number of grassroots projects that examine the existing traces of environmental sustainability awareness throughout the Arab region’s history. The Kingdom’s forefathers exhibited community-centered lifestyles, for example, while Islam advises its followers to conserve food and water consumption. 

Chris Nader, CEO and co-founder of luxury ecolodge brand and management company ENVI Lodges, told Arab News: “Sustainability comes from a basis of trying to minimize our negative impacts on the environment. It’s not only nature, or animals — it’s also people.” 

KAEC will host the first eco-friendly coastal resort in the distinguished and captivating Laguna area. (ENVI Lodges image)

ENVI Laguna Bay, a sustainable project developed by Al-Rasim Hotels and Resorts, will occupy a prime Red Sea coast beachfront destination in King Abdullah Economic City, surrounded by mangroves. 

“KAEC will host the first eco-friendly coastal resort in the distinguished and captivating laguna area,” Aiad Mushaikh, CEO of Al-Rasim Hotels and Resorts, said in a statement.

The project strongly aligns with Saudi Arabia’s Vision 2030. Its road map for tourism sector growth includes respecting the land, protecting wildlife, supporting local communities, sourcing mindfully, in-house food production, engaging guests and designing a sense of place. These pillars have been built into the technical guidelines of building the lodge. 

One common belief is that building necessitates the destruction of land. But through its design principles, ENVI demonstrates different approaches that can be taken to minimize its presence within the natural landscape. The company builds low-impact lodges that blend into the environment. 

“We don’t do excavations,” said Nader. “We put our unit on stilts or decks, and we don’t build the units completely on the site so the amount of people and trucks on the site that have to come and go is very limited.”

An important element is also selecting materials from the environment, whether they be wood, rocks or mud, and sourcing materials and products that will maintain durability and integrity over time. 

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The company also champions sourcing a percentage of the ingredients used in its kitchens from in-house gardens, developing programs for wildlife protection and hiring staff from local communities, all of which are tailor-made programs for each lodge.

The whole concept is to assume the project is temporary, aiming to leave the landscape more or less in the same state it was found in. The walkways are not poured concrete, and the native species are planted to cross-pollinate.

Another way to stitch sustainable practices within the fabric of the community is to engage guests in the initiative.

“Today, guests don’t want to be spectators,” said Nader. “They don’t want to be told that the lodge is planting mangroves. They want to plant themselves. Guests want to clean the beach, or the lodges, to remove any litter and plastic and all of that. They want to be involved in saving wildlife and caring.”

Saudi Arabia’s Public Investment Fund recently launched Dan Company, which specializes in agritourism and ecotourism. Architecture and design practice LWK + Partners is working on a project with Dan Co. that aims to invigorate the agriculture industry in Al-Ahsa through hospitality, serving as a benchmark for future projects.

Ashar Valley’s Banyan Tree in AlUla has a plastic-free pledge as one of its key practices. The luxury brand is built on a sustainable ethos, committed to showing respect to its surroundings. (Supplied)

erem Cengiz, MENA managing director at LWK + Partners, told Arab News: “Sustainability isn’t just about the reduction of energy; sustainability is also about the way we create places that are harmoniously designed to make the way we interact with them sustainable. 

“We look at sustainability as a holistic offering, rather than a series of tick boxes that we need to achieve.

“It really is important that when we design, we don’t have a pattern book; it still saddens me that we’ve seen many buildings going up that are just glass towers. They express a certain language and vision, but are they desirable in the context of the challenges that we’re facing environmentally?”

He added that the key to bridging these sustainable values into the future of the industry is to focus on a fundamental understanding of technology and innovation. How do you put in sensors that turn off the AC when guests leave the room, for example?

InterContinental Al-Jubail’s commitment to sustainability includes eco-friendly deep cleaning, water and electricity conservation, and voluntary beach cleaning campaigns. (Supplied)

Saudi Arabia is leading the way in many development practices, said Cengiz. The Holiday Inn Tabuk is utilizing solar energy as an alternative power source in some locations, while the InterContinental Jubail carries out voluntary campaigns to clean its beaches.

Like Nader, Cengiz said that private and public developers should move towards sourcing materials that are locally or regionally available. This adds great value not only economically, but also sustainably, by cutting down on products imported from overseas, simultaneously reducing carbon emissions.

He added: “Now, Saudi is developing its own market and its own product lines. I think that, in itself, has a massive impact and I would love to see more attention on that type of thing.

“I think we’re way past the 2030 Vision now. I mean, we’re evolving it much further into something significantly more impactful.”
 

 


Saudi Coffee Co. and Bieder & Maier blend two coffee cultures

Updated 26 April 2024
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Saudi Coffee Co. and Bieder & Maier blend two coffee cultures

  • Viennese coffee-maker collaborates with local brand to buy Arabica beans from Jazan

RIYADH: The Kingdom and Austria recently celebrated the world premiere of the “Premium Saudi Blend” by Viennese coffee manufacturer Bieder & Maier and the Saudi Coffee Company.

The launch of the product brings Saudi and Austrian coffee culture together. During the presentations in Vienna and Riyadh, guests tasted the new coffee roast, catering for espresso to filter and cold brewing.  

Bieder & Maier collaborates with Jazean brand to become the world's global brand to directly acquire the finest Arabica beans from Jazan. (Supplied)

“The coffee is an embodiment of our culture and identity,” CEO of Saudi Coffee Company Khalid AbuTheeb told Arab News. “With the objective of enhancing the local coffee industry and promoting our coffee tradition, we have collaborated with Bieder & Maier, a Vienna-based coffee powerhouse.”

AbuTheeb said that the collaboration was facilitated by the Saudi Ministry of Investment. “Through this collaboration ... the Saudi Coffee Company will bring forth unique coffee blends utilizing Saudi coffee beans in a mix with international beans to the Saudi and Austrian markets,” he said.

HIGHLIGHTS

• In 2011, Viennese coffee house culture was declared an intangible world heritage, followed by Arabic coffee in 2015 and Saudi Khawlani Arabica beans in 2022.

• They have all been declared intangible world heritage by UNESCO in recognition of their respective traditions and cultural significance.

• Starting during fall this year, a number of coffee houses will be opened in Saudi Arabia, with Cenomi Retail as franchise partner.

According to AbuTheeb, they will supply the finest Saudi coffee beans directly from the Jazan region.

“As we explore roasting capabilities here in the Kingdom, we are not just content with embracing tradition; we are striving to shape the future of coffee, where innovation intersects with heritage on a global scale,” he said.

Dr. Margarete Schramboeck, the former minister of economy and digital affairs of Austria, and current Aramco digital board member, expressed her growing interest in Saudi coffee culture since she moved to the Kingdom.

“It was the year 2022 when I first came to the Kingdom and learned about the Year of Saudi coffee and the amazing culture of growing coffee in Jazan,” Schramboeck told Arab News. “Therefore, I was passionate about bringing this idea of a special Saudi blend to life. An exceptional partnership with the support of the Ministry of Investment of Saudi Arabia has been initiated. I want to thank Minister Khalid Al-Falih and team for the support.”

Recalling her visit to Jazan and its coffee-growing families, Schramboeck said: “The quality and tradition of coffee has deeply impressed me.”

Rudi Kobza, founder and CEO of Bieder & Maier Vienna, stressed the importance of the collaboration. “The Saudi heritage is unique and the ambition of the Saudi Coffee Company is impressive. The Premium Saudi Blend brings this philosophy in an authentical way alive. This can be experienced soon in our first Bieder & Maier cafe in Saudi Arabia, which we will operate with our partner Cenomi, as well as in Vienna.”

“Austrians share a common passion for coffee. Therefore, I was passionate about developing this project. When Saudi Arabia meets Vienna, the home of the Arabica coffee bean combines with the home of traditional coffee house culture to create a particularly enjoyable coffee project.”

In 2011, Viennese coffee house culture was declared an intangible world heritage, followed by Arabic coffee in 2015 and Saudi Khawlani Arabica beans in 2022. They have all been declared intangible world heritage by UNESCO in recognition of their respective traditions and cultural significance.

Starting during fall this year, a number of coffee houses will be opened in Saudi Arabia, with Cenomi Retail as franchise partner.

 


Excavators held for violating water system

Updated 26 April 2024
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Excavators held for violating water system

  • The discovery was made during field tours carried out by the water department

TUBARJAL: The Al-Jouf branch of the Saudi Ministry of Environment, Water and Agriculture has apprehended three excavators who were found to be violating the water system in Tubarjal.
The discovery was made during field tours carried out by the water department, in cooperation with the competent authorities in the governorate.
Separately, authorities in Addayer in the Jazan region have arrested seven Ethiopians for smuggling 105 kg of hashish. Legal procedures have been completed against the offenders who were handed over, along with the seized items, to the competent authority.
Border guard patrols in the Al-Harth area of Jazan have also foiled an attempt to smuggle 71 kg of hashish, with initial legal procedures completed and the find handed over to the competent authority.
Security authorities have reiterated their appeal for citizens and residents to report any information regarding drug smuggling or selling by calling 911 in Makkah, Riyadh, and the Eastern Region, and 999 in the rest of the Kingdom’s regions.
Those with information may also contact the General Directorate of Narcotics Control at 995 or at [email protected].


48th Saudi relief plane for Palestinians

The aid is part of the humanitarian and relief efforts provided by Saudi Arabia through KSrelief. (SPA)
Updated 26 April 2024
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48th Saudi relief plane for Palestinians

  • The plane carried shelter materials to be transported to the conflict-affected Palestinians in the Gaza Strip

AL-ARISH: The 48th Saudi relief plane for Palestinians in Gaza arrived on Friday at Al-Arish International Airport, Egypt.

It was operated by the King Salman Humanitarian Aid and Relief Center, in coordination with the Saudi Ministry of Defense.

The plane carried shelter materials to be transported to the conflict-affected Palestinians in the Gaza Strip.

The provision of aid is ongoing from the Kingdom, which has stood firm with the Palestinians amid crises and tribulations.

 


Direct KSA to Iraq flight routes announced

Updated 26 April 2024
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Direct KSA to Iraq flight routes announced

  • These flights, along with flights to Baghdad and Irbil, will commence from June 1.

RIYADH: The Saudi General Authority of Civil Aviation announced the launch of direct flights from Dammam to Najaf, the Saudi Press Agency reported on Friday.
The decision is in line with the Kingdom’s national aviation sector strategy, aimed at doubling capacity to accommodate over 330 million passengers annually, and extending services to more than 250 global destinations.
These flights, along with flights to Baghdad and Irbil, will commence from June 1.