Puma commemorates ‘black power’ salute in US market push

Tommie Smith, centre, and John Carlos make their statement at the 1968 Mexico Olympics. (Getty Images)
Updated 11 October 2018
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Puma commemorates ‘black power’ salute in US market push

  • Puma’s #REFORM campaign will see brand ambassadors such as rapper Meek Mill call for people to post images of themselves online with a raised fist
  • Smith never competed again after 1968, received death threats and struggled to make a living for years

BERLIN: Puma is launching a campaign to mark the 50th anniversary of US sprinter Tommie Smith’s black-gloved salute at the 1968 Olympics, shortly after rival Nike scored a hit with an ad featuring a modern-day activist for racial equality.
Nike saw a jump in sales after its advertisement with American footballer Colin Kaepernick, who began kneeling during the US national anthem at NFL games in 2016 to protest against police shootings of unarmed black men — a gesture that has drawn the ire of President Donald Trump.
Puma’s #REFORM campaign will see brand ambassadors such as rapper Meek Mill call for people to post images of themselves online with a raised fist to commemorate Smith’s silent salute at the Mexico Olympics on Oct. 16, 1968.
The brand is working with rap mogul Jay-Z’s Roc Nation on live and social media events to fight racism and sexism, and will match donations to charities such as the American Civil Liberties Union (ACLU), up to $100,000 in total.
Chief Executive Bjorn Gulden said it was a coincidence the anniversary comes soon after the Kaepernick ad, and also shortly after Puma launched its garish orange and black “Clyde Court Disrupt” basketball shoes — marking its return to a sport with close links to the social justice movement.
“We are not trying to make commercial advertising out of this but we think it is good for the brand because it is part of our values,” he told Reuters.
Puma has sponsored Smith for more than 50 years. He took a pair of their shoes onto the platform when he did his salute.
Puma is launching a collection of shoes called “Power Through Peace” on Oct. 16, with the proceeds going to charity.
Gulden said Smith was a trailblazer for other athletes like Kaepernick, who could not find a job for the 2017 season and is still without a team. Smith never competed again after 1968, received death threats and struggled to make a living for years.
“What he did then ... was the bravest thing an athlete has ever done when you think about the consequences,” Gulden said.
Nike sales jumped after the Kaepernick campaign, but its shares fell late last month when that did not feed through to an increase in the company’s full-year forecast.
Both Puma and German rival Adidas have been taking share from Nike in its home market in the last couple of years, helped by the popularity of their retro fashion styles.


Saudi Aramco concerned over Gulf attacks, has capacity to meet demand: CEO

Updated 25 June 2019
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Saudi Aramco concerned over Gulf attacks, has capacity to meet demand: CEO

  • ‘What’s happening in the Gulf is definitely a concern’
  • Aramco has no plan to increase its current maximum output capacity of 12 million barrels per day, given sizeable spare capacity

Saudi Aramco concerned over Gulf attacks, has capacity to meet demand: CEO
SEOUL: Saudi Aramco is concerned at recent actions in the Gulf but can meet its customers’ needs thanks to its experience and the availability of additional spare capacity, its chief executive said on Tuesday.
“What’s happening in the Gulf is definitely a concern,” Amin Nasser, president and chief executive of Saudi Arabia’s state oil giant, told Reuters in an interview.
“At the same time, we went through a number of crises in the past ... we’ve always met our customer commitments and we do have flexibility and the system availability in terms of available additional spare capacity.”
Recent tanker attacks in the Gulf have raised fears about safety of one of the world’s key shipping routes and pushed up oil prices.
Nasser, who is in Seoul ahead of a visit by Saudi Crown Prince Mohammed bin Salman, said Aramco has no plan to increase its current maximum output capacity of 12 million barrels per day (bpd), given sizeable spare capacity.
“If you look at our production, it is hovering around 10 million barrels per day so we do have additional spare capacity,” he said.
The oil giant is aiming to become a major global gas player, and has been developing its own gas resources as well as eyeing gas assets in the United States, Russia, Australia and Africa.
Nasser said Aramco is in talks to buy a stake in Russian gas company Novatek’s Arctic LNG-2 project, while exploring other investment opportunities in gas.
He confirmed the company is also in discussions about buying a stake in India’s Reliance Industries and in talks with other Asian companies about investments.
“We will continue to explore opportunities in different markets and different companies, and these things take time,” he said.
Nasser said the company, South Korea’s top oil supplier, was looking to increase its crude oil supplies to the country where it has partnerships and investments with South Korean refiners.
Saudi Aramco supplies between 800,000 barrels per day (bpd) and 900,000 bpd to South Korea, the world’s fifth-largest crude importer.