RIYADH: Following a successful preview tour at Cannes, Art Dubai, Tribeca Film Festival and others, Reframe Saudi will be shown in its entirety for the first time at the World VR Forum (WVRF).
Presented by the MiSK Art Institute, the virtual reality (VR) documentary Reframe Saudi has been chosen as an official selection of the WVRF, which is currently in its third year.
The experience is set to illustrate the continuing story of change in Saudi Arabia and will take place in a dedicated booth where it will be one of 13 films selected to take part in the competition.  
MiSK Art Institute, a new artist-centered cultural organization operating under the auspices of the Crown Prince Mohammed bin Salman’s MiSK Foundation, will launch the world premiere of the Reframe Saudi VR film, produced by CULTURUNNERS, together with a panel discussion on June 8th.
Directed by Italian filmmaker Matteo Lonardi, Reframe Saudi explores Saudi Arabia from the perspective of a new generation of contemporary artists. As the country enters a new phase socially and economically, the film transports viewers to the studios of artists between Jeddah, Abha and Riyadh. Each of them, through their work, reflects on a different aspect of this transformative historical time.
The panel conversation on June 8 will examine how VR can explore an artist’s practice in unprecedented ways, as seen in the film. Director Matteo Lonardi discusses with journalist Marisa Mazria Katz how he has used documentary VR to tell the story of artists around the world, and why the medium is set to unlock a whole new way to experience art.
Ahmed Mater, Director of the Misk Art Institute, said: “We are thrilled to present the film Reframe Saudi, in the World VR Forum. Collectively, the documentary and discussions around new communications technologies illustrate how art and the creative industries are an integral part of the change that is transforming Saudi Arabia.”
Mater added: “The Misk Art Institute, like the Misk Foundation more generally, works to empower the young Saudi population to unleash its talent. We do this at home, but vitally, by encouraging international cultural exchange and diplomacy, also abroad. It is essential at this time that Saudi artists engage with audiences around the world to help to tell the continuing story of change in Saudi Arabia.”