Reframe Saudi documentary chosen as official selection at 2018 World VR Forum

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Following a successful preview tour at Cannes, Art Dubai, Tribeca Film Festival and others, Reframe Saudi will be shown in its entirety for the first time at the World VR Forum (WVRF). (Supplied: Reframe Saudi)
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Following a successful preview tour at Cannes, Art Dubai, Tribeca Film Festival and others, Reframe Saudi will be shown in its entirety for the first time at the World VR Forum (WVRF). (Supplied: Reframe Saudi)
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Following a successful preview tour at Cannes, Art Dubai, Tribeca Film Festival and others, Reframe Saudi will be shown in its entirety for the first time at the World VR Forum (WVRF). (Supplied: Reframe Saudi)
Updated 06 June 2018
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Reframe Saudi documentary chosen as official selection at 2018 World VR Forum

  • Presented by the MiSK Art Institute, the virtual reality (VR) documentary Reframe Saudi has been chosen as an official selection of the WVRF
  • Directed by Italian filmmaker Matteo Lonardi, Reframe Saudi explores Saudi Arabia from the perspective of a new generation of contemporary artists

RIYADH: Following a successful preview tour at Cannes, Art Dubai, Tribeca Film Festival and others, Reframe Saudi will be shown in its entirety for the first time at the World VR Forum (WVRF).
Presented by the MiSK Art Institute, the virtual reality (VR) documentary Reframe Saudi has been chosen as an official selection of the WVRF, which is currently in its third year.
The experience is set to illustrate the continuing story of change in Saudi Arabia and will take place in a dedicated booth where it will be one of 13 films selected to take part in the competition.  
MiSK Art Institute, a new artist-centered cultural organization operating under the auspices of the Crown Prince Mohammed bin Salman’s MiSK Foundation, will launch the world premiere of the Reframe Saudi VR film, produced by CULTURUNNERS, together with a panel discussion on June 8th.
Directed by Italian filmmaker Matteo Lonardi, Reframe Saudi explores Saudi Arabia from the perspective of a new generation of contemporary artists. As the country enters a new phase socially and economically, the film transports viewers to the studios of artists between Jeddah, Abha and Riyadh. Each of them, through their work, reflects on a different aspect of this transformative historical time.
The panel conversation on June 8 will examine how VR can explore an artist’s practice in unprecedented ways, as seen in the film. Director Matteo Lonardi discusses with journalist Marisa Mazria Katz how he has used documentary VR to tell the story of artists around the world, and why the medium is set to unlock a whole new way to experience art.
Ahmed Mater, Director of the Misk Art Institute, said: “We are thrilled to present the film Reframe Saudi, in the World VR Forum. Collectively, the documentary and discussions around new communications technologies illustrate how art and the creative industries are an integral part of the change that is transforming Saudi Arabia.”
Mater added: “The Misk Art Institute, like the Misk Foundation more generally, works to empower the young Saudi population to unleash its talent. We do this at home, but vitally, by encouraging international cultural exchange and diplomacy, also abroad. It is essential at this time that Saudi artists engage with audiences around the world to help to tell the continuing story of change in Saudi Arabia.”


Sotheby’s Abu Dhabi Collectors’ Week achieves $133 million

Updated 06 December 2025
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Sotheby’s Abu Dhabi Collectors’ Week achieves $133 million

DUBAI: Auction house Sotheby’s Abu Dhabi Collectors’ Week, which wrapped up on Friday night, achieved $133 million in sales, according to the auction house.

The series of auctions included jewelry, rare timepieces, collectors’ cars and real estate from RM Sotheby’s, and Sotheby’s Concierge Auctions, alongside a museum-quality exhibition of international fine art.

A waterfront estate in Saint-Jean-Cap-Ferrat was sold for $20.1 million. (Supplied)

Sotheby’s Concierge Auctions opened the final evening, with a waterfront estate in Saint-Jean-Cap-Ferrat achieving $20.1 million. The sale of Jane Birkin’s Le Voyageur, a one-of-a-kind black Hermes Birkin owned by the actress, soared to $2.9 million (est. $240,000-$440,000) after a bidding battle lasting more than 10 minutes. It is now the second most valuable handbag sold at auction, surpassed by the original Hermes Birkin created for Birkin in 1985, which achieved a record-breaking $10.1 million earlier this year.

Jane Birkin with her Le Voyageur bag. (Supplied)

Leading the sale of jewellery and watches was the first complete set of the Patek Philippe Star Caliber 2000, which achieved $11.9 million, becoming the second most valuable watch sold at Sotheby’s. Meanwhile, The Desert Rose, the largest Fancy Vivid Orangy Pink diamond in the world, climbed to $8.8 million (est. $5-$7 million) following an almost 20-minute bidding battle among five collectors.

The Desert Rose is the largest Fancy Vivid Orangy Pink diamond in the world. (Supplied)

Participants hailed from 35 countries, with nearly a quarter of buyers from the UAE, according to Sotheby’s.