DUBAI: British brand Vivienne Westwood is set to make its Middle East debut at Riyadh Fashion Week on Oct. 16.

The label will open the event with a show that blends British fashion heritage with Saudi Arabia craftsmanship.

In a recent interview with WWD, the CEO of Vivienne Westwood, Carlo D’Amario, outlined his plans.

“We are working on a special collection of embroidered gowns, a result of the union of the expertise of our couture team and the craftsmanship of local artisans — a concrete way to promote local traditions through an international perspective.”

This marks the first time Riyadh Fashion Week has opened its calendar to international labels.

Returning for its third edition from Oct. 16 to 21, the six-day event will feature more than 25 runway shows, 10 designer presentations, a curated showroom, and citywide activations.

Organized by the Saudi Fashion Commission, a part of the Ministry of Culture, the event will also spotlight emerging and established Saudi designers.