Awareness event promotes early detection of breast cancer

A breast cancer awareness event was held recently in Jeddah to promote early detection of the disease. (Afshan Aziz )
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Updated 18 October 2024
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Awareness event promotes early detection of breast cancer

JEDDAH: An event to highlight the need for early detection of breast cancer was held in Jeddah.

Dr. Mayada Mohammad Samkari, family medicine consultant and a champion of the breast cancer screening pathway at the Second Jeddah Health Cluster, said picking up the disease early was a critical factor in saving lives.

“As a speaker at this event, my key message is that early detection and awareness of breast cancer can save lives. Breast cancer is the most commonly diagnosed cancer among women, but when caught early, the survival rate is significantly higher — over 90 percent for localized cases,” she said.

Samkari also underlined how important it was for women to be proactive in advocating for their health and highlighted advancements in breast cancer screening.

The event, hosted by the Hotel Galleria Jeddah, Curio Collection by Hilton, was part of Breast Cancer Awareness Month. It attracted 100-150 attendees including healthcare professionals, industry experts, and volunteers.

Sessions were held in collaboration with organizations such as King Abdul Aziz University, King Saud University, the Ministry of Health, the Blood Bank Center, the Jeddah Second Health Cluster, and the Tuwaiq Volunteers Group.

Attendees had the opportunity to engage with experts and participate in discussions focused on topics such as preventive measures, early examinations and practical steps that could be taken to safeguard health. The event also included a blood donation drive.

“Breast self-examination has historically played a role in breast health awareness, but it should not be relied upon as the primary screening method. Instead, regular mammograms and clinical evaluations have proven to be more effective in reducing mortality rates,” Samkari said, explaining the important of educating women about breast health and fostering open communication with healthcare providers.

“By focusing on evidence-based screening practices, we can empower women to take charge of their health in a way that is both informed and effective.”

Tulin Yilmaz, general manager of Hotel Galleria said: “We are motivated to host a breast cancer awareness event as part of our commitment to community health and well-being. By supporting breast cancer awareness, we aim to empower individuals with knowledge and encourage early detection, which can significantly improve outcomes.”

The event also emphasized the psychological aspects of breast cancer care, with psychiatrist consultant Amina Al-Khateeb emphasizing the need for comprehensive support.

“I participated to highlight two key aspects — the importance of early detection and screening for breast cancer, and the critical role of psychological support for patients. Providing emotional and mental support can improve prognosis, reduce mortality, and lower the chance of recurrence.”

Amal Al-Balawi, of Public Health at King Abdullah Medical Complex Jeddah, said it was important to empower women to access screening services.

“We are here for breast cancer awareness and to empower women to get their mammograms and schedule appointments with us. Our program encourages all women aged 40 and above to take advantage of free mammogram appointments available at hospitals across Jeddah. We are actively educating women about mammograms, explaining how they work, and sharing important facts to help them understand the process and its significance.”


Saudi Arabia’s KAUST named FIFA’s first research institute in MENA

The canal in the King Abdullah University of Science and Technology campus. (Shutterstock)
Updated 10 February 2026
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Saudi Arabia’s KAUST named FIFA’s first research institute in MENA

  • KAUST President Prof. Sir Edward Byrne said that the university’s selection as the fifth FIFA Research Institute in the world — and the first in the region — marks a significant achievement, reflecting Kingdom’s growing presence in international football

RIYADH: FIFA has designated the King Abdullah University of Science and Technology as its first research institute in the Middle East and Asia to support the development of innovative football research, the Saudi Press Agency reported on Tuesday.

The recognition highlights KAUST’s commitment to integrating sports, academic research and industry through advanced, high-level initiatives grounded in rigorous scientific methodologies, contributing to the advancement of football studies.

KAUST President Prof. Sir Edward Byrne said that the university’s selection as the fifth FIFA Research Institute in the world — and the first in the region — marks a significant achievement, reflecting Saudi Arabia’s growing presence in international football.

The accreditation aligns with national efforts to invest in research and development and promote the knowledge economy, supporting Saudi Vision 2030’s goals of building an advanced sports system based on innovation and sustainability.

The collaboration’s first project focuses on developing advanced AI algorithms to analyze historical FIFA World Cup broadcast footage, transforming decades of match videos into structured, searchable data, according to the KAUST website.

This work opens new opportunities to apply state-of-the-art computer vision techniques and deepen understanding of how football has evolved over time.

The second project uses player and ball tracking data from the FIFA World Cup 2022 in Qatar and the FIFA Women’s World Cup 2023 in Australia and New Zealand to compile comprehensive datasets capturing in-game dynamics.

These datasets provide deeper insights into human movement, playing techniques and performance dynamics through AI-driven analysis.