Najm ensures road safety for Hajj pilgrims

A fleet of more than 80 vehicles and motorcycles of Najm are carrying out field operations and serving pilgrims, ensuring the fastest possible response in case of an accident.
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Updated 17 June 2024

Najm ensures road safety for Hajj pilgrims

Najm for Insurance Services is implementing its plans to enhance traffic safety in the holy sites, providing comfort for pilgrims to perform their rituals easily and safely, during this year’s Hajj season. It is ensuring the safety of pilgrims from the moment they enter the Kingdom until their safe return to their home countries.

Najm has established a direction and control center equipped with a network of IT systems and utilizing a range of smart applications, systems and digital channels such as the Najm app, the IVR system, WhatsApp service, a control and guidance system, and a call center. These channels contribute to increasing the speed of response and handling traffic accidents during the Hajj season, in coordination with the General Department of Traffic.

At the field level, Najm has also established an operating center in the holy sites to provide support and assistance. This center is equipped with trained personnel, numbering around 120 individuals, most of whom are responsibility determination specialists, in addition to a fleet of more than 80 vehicles and motorcycles to carry out field operations and serve the pilgrims. Due to the high traffic density in the area, the motorcycles will help deal with traffic accidents in the holy sites, ensuring the fastest possible response.

CEO of Najm Mohammed Yahya Al-Shehri said “We take pride in our mission, which aims at enhancing the security and safety of pilgrims within an integrated system in which all government sectors participate and are supervised by the Kingdom’s leaders.

“Our operational plan supports the Kingdom’s efforts to serve the pilgrims, in alignment with the objectives of the Pilgrims Service Program, one of the programs of Saudi Vision 2030, aimed at developing the Hajj journey to allow the performance of Hajj rituals with ease and peace of mind. Najm cooperates with all relevant authorities, including the General Traffic Department, which makes great efforts to support traffic plans on the roads leading to the holy sites, ensuring maximum traffic safety and the swiftest possible response to traffic accidents.”

Najm is a closed and unlisted joint-stock company established in 2007 to enhance the vehicle insurance sector in the Kingdom. Najm offers an integrated system of insurance solutions and services to citizens, residents, and visitors in 44 cities across the Kingdom, with a skilled and experienced Saudi workforce.

Smart mobility leader Alstom opens regional HQ in Saudi Arabia

Updated 20 sec ago

Smart mobility leader Alstom opens regional HQ in Saudi Arabia

Alstom, a global leader in green and smart mobility solutions, recently opened its regional headquarters in Riyadh. This step underscores Alstom’s commitment to advancing sustainable mobility and its long-standing role in shaping the region’s railway development. It builds on the French multinational company’s 70-year legacy, furthering railway innovation and development in Saudi Arabia.

Strategically located in the Saudi capital of Riyadh, the new headquarters is designed to enhance Alstom’s operations throughout the Gulf region and beyond. This includes fostering growth and development, improving the oversight of key projects and optimizing railway maintenance.

The inauguration also marks Mohamed Khalil’s new responsibility as managing director of Alstom’s regional headquarters in Riyadh, having led the business in Saudi Arabia since 2022

Khalil said: “Today marks a landmark moment as we open our advanced regional headquarters here in Riyadh — a talent hub where we tap into a dynamic pool of skilled professionals to drive innovation and growth. With a strong legacy spanning over 70 years, Alstom continues to lead in technological advancements and environmental responsibility. Our new office location, in King Abdullah Financial District, will serve as a center for our Middle East operations, staffed by rail mobility engineers and data scientists to provide advanced expertise and digital services.”

The Riyadh office also marks the establishment of the Services Digital Center, a core part of Alstom’s strategy to advance condition-based and predictive maintenance for railway assets. HealthHub, Alstom’s web-based platform solution for predictive maintenance, optimizes maintenance operations, reduces downtime, and ensures high availability and reliability of railway services, supporting fleets globally.

The first week of the new office was marked by the visit of Saudi Minister of Investment Khalid bin Abdulaziz Al-Falih and Chief Executive of KAFD Gautam Sashittal.

The deep-rooted partnership between Saudi Arabia and France is pivotal as both countries work toward their respective economic plans — Saudi Arabia’s Vision 2030 and France’s 2030 plan — under the dynamic leadership of King Salman and Crown Prince Mohammed bin Salman, and President Emmanuel Macron, respectively.

Dyson unveils inaugural demo store in Riyadh

Updated 1 min 35 sec ago

Dyson unveils inaugural demo store in Riyadh

Dyson unveiled their inaugural Riyadh demo store at Nakheel Mall, marking a significant leap in their commitment to technological advancements and growing presence in the Kingdom. The state-of-the-art 109-square-meter store showcases Dyson’s complete product lineup, offering customers an immersive encounter to understand and experience Dyson’s cutting-edge technology.

The demo store features a styling room where clients can privately experiment with the latest hair care innovations, including the Dyson Airstrait, Dyson Airwrap multi-styler, Dyson Supersonic hair dryer, and Dyson Corrale cordless hair straightener. Tech enthusiasts can also consult with Dyson’s experts to effortlessly navigate the brand’s signature hair care collection.

In addition to hair care, clients can explore the brand’s diverse array of products across key categories including Floor Care, Environmental Care, and Wearables. The store offers interactive demonstrations, bringing the science behind Dyson’s technology to life. Customers can trial Dyson’s high-performance cordless vacuums and a range of intelligent, connected air purifiers, ensuring an unparalleled “try-before-you-buy” shopping experience.

Moreover, visitors purchasing directly from the store have the opportunity to personalize their hair care product cases and benefit from complementary Dyson-branded gift-wrapping services.

Situated between Zara and Sephora near Entrance 2, the outlet marks the first Dyson demo store in Saudi Arabia this year, and the fifth Dyson store in the GCC.

Henkel launches beauty care production facility in KSA

Updated 2 min 37 sec ago

Henkel launches beauty care production facility in KSA

Henkel, a global leader in industrial and consumer products, has announced the opening of its cutting-edge beauty care production facility in Riyadh.

The facility will produce a wide range of products under the Pert brand, including shampoos, conditioners, and other specialized items, meeting the growing demand for premium personal care products in the Middle East.

This development represents a major step forward for the Henkel Consumer Brands division. It emphasizes Henkel’s commitment to expanding its presence in Saudi Arabia and the broader region, reinforcing the company’s dedication to local production and sustainable business practices.

Sustainability is a key focus at the facility. The plant features next-generation water treatment technology designed to minimize water waste and sustainable practices that significantly improve energy efficiency, aligning with Henkel’s global sustainability objectives.

Irina Eliseeva, general manager, HCB, said: “Saudi Arabia is a very important market for us. Investing in localizing our production in Riyadh brings us closer to our consumers and allows us to expand our portfolio with Pert hair care products made right here. This complements our existing locally produced range, including Persil abaya shampoos, Persil gel and powder detergents, DAC disinfectant and home cleaning products. We remain committed to delivering high-quality, locally made offerings that meet the evolving needs of our valued Saudi consumers and beyond.”

The grand opening ceremony was attended by prominent industry figures and Henkel executives.

Amr Elfawal, project lead and regional head of MEA-Central Asia at HCB, said: “The new production facility in Riyadh represents Henkel’s commitment to innovation, sustainability, and purposeful growth. This facility will enhance our production capabilities and strengthen our market position, allowing Henkel to provide its leading beauty care products to our customers.”

Constructed in just one year, the new facility is set to boost Henkel’s operational efficiency and market responsiveness in the Kingdom. By establishing a local production hub, Henkel can better meet the changing demands of the Saudi market and the region, ensuring faster delivery times and improved product availability. unveils epic deals for longest Prime Day sale event in Saudi Arabia

Updated 17 July 2024
Follow unveils epic deals for longest Prime Day sale event in Saudi Arabia has unveiled thousands of incredible deals for its longest Prime Day sale event ever in Saudi Arabia from July 16 until July 21, offering exceptional value exclusively to Prime members. 

For the first time, Prime members will enjoy six full days of Prime Day deals and savings across over 30 product categories, including electronics, gaming, fashion, beauty, kitchen, home, health, sports, and Amazon devices. It is not too late to join Prime for only SR16 ($4.2)/month, or SR140/year, and enjoy year-round benefits of membership, such as unlimited free and fast local and international delivery options and access to Prime Video and Prime Gaming.

Prime members in Saudi Arabia will also be able to shop a wider selection of deals across products from Amazon US, UK, and for the first time Amazon Germany, which brings an additional 3 million products to the Global Store from popular international brands including Samsung, Nivea, PlayStation, Philips, Calvin Klein, and LEGO. Prime Members on using Mastercard and SNB Mastercard cards for Prime Day Sale orders can enjoy additional discounts.

Abdo Chlala, country manager, Amazon Saudi Arabia, said: “Prime Day has always been the biggest celebration of Prime and this year we are ensuring our members across the Kingdom get even more value with a full six days of epic deals. This is the biggest celebration of Prime, with thousands of deals across top local and international brands, and more savings with instant bank discounts. Prime members will also enjoy a wider selection of deals via our Global Store, featuring new selection from Amazon Germany for the first time as well. I encourage our members to explore the range of benefits that aim to make their shopping experience easier and more fun, through one single membership delivering value, savings, convenience, and entertainment for only SR16/month.”

During Prime Day, Prime members can enjoy saving benefits from top local and international brands across different categories, including:

  • Save up to 24 percent on the new Echo Spot, just launched by Amazon in celebration of Prime Day. Echo Spot is an Alexa-enabled smart alarm clock with a compact, colorful display that makes it easy to see the time, weather, prayer time notifications and song titles from your nightstand.
  • Up to 41 percent on mobile phones from brands including Honor, Samsung, Xiaomi, and Motorola
  • Up to 36 percent on TVs from brands including Samsung and Panasonic
  • Up to 40 percent on laptops from brands including HP, Microsoft and ASUS
  • Up to 10 percent on video gaming from brands including PlayStation, Sony, Microsoft and Razer
  • Up to 23 percent on gaming monitors and gear from brands including ASUS, LG, Thrustmaster, VINNYSEN, SteelSeries and GAMFAMI
  • Up to 50 on vacuum cleaners and carpet cleaners from brands including Bissell, ECOVACS, Roborock, Philips and Eufy
  • Up to 50 percent on coffee machines from brands including Philips and Delonghi
  • Up to 50 percent on cookware sets from brands including Tefal, Korkmaz and Royalford
  • Up to 60 percent on self-care and beauty items from brands including Nivea, Garnier and J&J
  • Up to 60 percent on perfumes from brands including Davidoff and Calvin Klein 
  • Up to 60 percent on shoes from brands including New Balance, adidas and Puma 
  • Up to 50 percent on watches from brands including Lacoste, Coach and NIBOSI
  • Up to 50 percent on toys including LEGO, Mattel and Barbie Dolls

Additional ways to save this Prime Day:

  • Prime members on using Mastercard and SNB Mastercard cards for Prime Day Sale orders can enjoy additional discounts for eligible purchases, T&Cs apply.
  • Buy-now, pay-later: Prime members on can enjoy hassle-free and affordable shopping during Prime Day with Tabby, offering the convenience of splitting payments into four or six interest-free installments.
  • Bank installments plan: Prime members on will also be able to enjoy zero percent installment plans on their Prime Day orders from a wide range of banks.

Prime Day deliveries 

Fast, free delivery of Prime Day orders is made possible thanks to Amazon’s operations network in Saudi Arabia, which is powered by a combination of innovative technology, optimized transportation services, dedicated employees, and partners, powering same-day and one-day deliveries to customers. With a strong fulfillment network, over 25 owned and third-party delivery stations, and a network of delivery service partners across Saudi Arabia, the company’s advanced last-mile technology enables the Prime delivery promise to customers in Jeddah, Riyadh, Makkah, Madinah, Abha, and Dammam.

Get ready for Prime Day

Prime members across the Kingdom can make their Prime Day shopping experience even easier by downloading the Amazon app to browse, shop, and ensure they never miss a deal or by shopping directly on the website on 


SAB-UnionPay partnership to fuel Vision 2030 tourism drive

Updated 17 July 2024

SAB-UnionPay partnership to fuel Vision 2030 tourism drive

Saudi Awwal Bank, a leading bank in Saudi Arabia, announced its strategic partnership with UnionPay International, a world-leading payment network. The partnership is a step toward enhancing the digital payment ecosystem in the Kingdom.

It marks a major milestone in increasing merchant UnionPay coverage and will empower SAB to enable digital acceptance of UPI payments across physical stores, ATMs, and e-commerce platforms.

Acceptance of UPI cards in the Kingdom will ease international tourists’ and pilgrims’ transactions using their cards on SAB POS and ATMs, followed by e-commerce later this year. This initiative aligns with the nation’s goal of fostering a robust digital infrastructure and driving economic growth by accelerating the transition toward a cashless society. 

Yasser Al-Barrak, chief corporate and institutional banking officer at SAB, said: “This collaboration reflects our commitment to providing innovative and effective payment solutions that will further modernize the Kingdom’s payment landscape which aligns with the aspirations of Saudi Vision 2030, and provide unparalleled convenience for everyone.” 

He added: “We believe that this partnership will have a positive impact on commerce and tourism between the Kingdom and China, support our plans to enhance the digital economy and provide a secure alternate payment method to cater to the evolving demand of our customers and achieve satisfaction and trust.”

James Yang, general manager of UnionPay International in the Middle East, said: “This partnership with SAB marks a significant milestone for UPI in the Kingdom. By enabling convenient and secure payments for travelers and local consumers, we are catering to individual needs and contributing to the Kingdom’s digital transformation journey.”

He added: “UPI is a global network with a regional focus. This collaboration is a testament to our commitment to global expansion while remaining laser-focused on regional needs. UPI continues to expand its footprint with its 

network now reaching 183 countries and regions, including 15 in the Middle East.”

This step also signifies the bank’s aspirations to contribute to supporting the digital economy in the Kingdom and to offer innovative financial services that meet the expectations and needs of customers, reinforcing the Kingdom’s position as a leading financial center in the region.