SADAFCO’s sustainability report highlights progress toward Vision 2030

The 2023 sustainability report highlights SADAFCO’s leading role in integrating sustainable practices across its operations, setting a benchmark for the industry.
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Updated 15 June 2024

SADAFCO’s sustainability report highlights progress toward Vision 2030

Saudia Dairy and Foodstuff Company has unveiled its latest sustainability report for the year 2023, showcasing its steadfast commitment to sustainability, innovation, and alignment with the ambitious goals of Saudi Vision 2030. Developed under the esteemed Global Reporting Initiative’s Universal Standards and as per Tadawul stock exchange guidelines, this report highlights SADAFCO’s leading role in integrating sustainable practices across its operations, setting a benchmark for the industry.

SADAFCO is dedicated to environmental stewardship, aiming to achieve net-zero emissions by 2060. Through initiatives like replacing steam boilers with energy-efficient models, the company anticipates saving up to 2.1 million kg/ year in CO2 emissions. Additionally, SADAFCO plans to offset 40 percent of its electricity consumption with solar power by the end of 2024, while enhancing operational efficiency through its Digital Factory Program.

Working toward a zero-emissions fleet by 2045, SADAFCO is transitioning to zero-emission vehicles and collaborating with NTSC to install EV charging stations. The recent acquisition of the first frozen electric vehicle in the Middle East underscores the company’s dedication to pioneering sustainable transportation solutions.

“We aim to embed sustainability across all facets of our operations. Our alignment with Saudi Vision 2030 is evident in our strategic priorities, which focus on operational efficiency, value chain enhancement, and regional growth,” said Patrick O. Stillhart, CEO of SADAFCO. He added: “Despite a shorter financial year, we have made remarkable progress in fleet decarbonization, digital transformation, and supplier engagement, resulting in significant improvements in our factory operations.”

SADAFCO’s sustainability strategy is centered on product innovation, focusing on crafting healthier options by introducing new non-dairy alternatives and reducing sugar and salt content. The recent launch of the Mezete brand by Saudia range products exemplifies this commitment, offering natural and preservative-free alternatives to consumers. This dedication to providing healthier choices is rooted in SADAFCO’s philosophy of prioritizing consumer delight and ensuring the delivery of innovative, high-quality, and safe products while empowering consumers through transparent communication and responsible marketing practices.

In tandem with its sustainability efforts, SADAFCO actively engages in social responsibility initiatives such as the Saudia Falcons program, aimed at nurturing and empowering youth. Additionally, the company’s consumer education campaigns play a pivotal role in promoting healthy food choices and fostering informed decision-making among consumers. unveils epic deals for longest Prime Day sale event in Saudi Arabia

Updated 17 July 2024
Follow unveils epic deals for longest Prime Day sale event in Saudi Arabia has unveiled thousands of incredible deals for its longest Prime Day sale event ever in Saudi Arabia from July 16 until July 21, offering exceptional value exclusively to Prime members. 

For the first time, Prime members will enjoy six full days of Prime Day deals and savings across over 30 product categories, including electronics, gaming, fashion, beauty, kitchen, home, health, sports, and Amazon devices. It is not too late to join Prime for only SR16 ($4.2)/month, or SR140/year, and enjoy year-round benefits of membership, such as unlimited free and fast local and international delivery options and access to Prime Video and Prime Gaming.

Prime members in Saudi Arabia will also be able to shop a wider selection of deals across products from Amazon US, UK, and for the first time Amazon Germany, which brings an additional 3 million products to the Global Store from popular international brands including Samsung, Nivea, PlayStation, Philips, Calvin Klein, and LEGO. Prime Members on using Mastercard and SNB Mastercard cards for Prime Day Sale orders can enjoy additional discounts.

Abdo Chlala, country manager, Amazon Saudi Arabia, said: “Prime Day has always been the biggest celebration of Prime and this year we are ensuring our members across the Kingdom get even more value with a full six days of epic deals. This is the biggest celebration of Prime, with thousands of deals across top local and international brands, and more savings with instant bank discounts. Prime members will also enjoy a wider selection of deals via our Global Store, featuring new selection from Amazon Germany for the first time as well. I encourage our members to explore the range of benefits that aim to make their shopping experience easier and more fun, through one single membership delivering value, savings, convenience, and entertainment for only SR16/month.”

During Prime Day, Prime members can enjoy saving benefits from top local and international brands across different categories, including:

  • Save up to 24 percent on the new Echo Spot, just launched by Amazon in celebration of Prime Day. Echo Spot is an Alexa-enabled smart alarm clock with a compact, colorful display that makes it easy to see the time, weather, prayer time notifications and song titles from your nightstand.
  • Up to 41 percent on mobile phones from brands including Honor, Samsung, Xiaomi, and Motorola
  • Up to 36 percent on TVs from brands including Samsung and Panasonic
  • Up to 40 percent on laptops from brands including HP, Microsoft and ASUS
  • Up to 10 percent on video gaming from brands including PlayStation, Sony, Microsoft and Razer
  • Up to 23 percent on gaming monitors and gear from brands including ASUS, LG, Thrustmaster, VINNYSEN, SteelSeries and GAMFAMI
  • Up to 50 on vacuum cleaners and carpet cleaners from brands including Bissell, ECOVACS, Roborock, Philips and Eufy
  • Up to 50 percent on coffee machines from brands including Philips and Delonghi
  • Up to 50 percent on cookware sets from brands including Tefal, Korkmaz and Royalford
  • Up to 60 percent on self-care and beauty items from brands including Nivea, Garnier and J&J
  • Up to 60 percent on perfumes from brands including Davidoff and Calvin Klein 
  • Up to 60 percent on shoes from brands including New Balance, adidas and Puma 
  • Up to 50 percent on watches from brands including Lacoste, Coach and NIBOSI
  • Up to 50 percent on toys including LEGO, Mattel and Barbie Dolls

Additional ways to save this Prime Day:

  • Prime members on using Mastercard and SNB Mastercard cards for Prime Day Sale orders can enjoy additional discounts for eligible purchases, T&Cs apply.
  • Buy-now, pay-later: Prime members on can enjoy hassle-free and affordable shopping during Prime Day with Tabby, offering the convenience of splitting payments into four or six interest-free installments.
  • Bank installments plan: Prime members on will also be able to enjoy zero percent installment plans on their Prime Day orders from a wide range of banks.

Prime Day deliveries 

Fast, free delivery of Prime Day orders is made possible thanks to Amazon’s operations network in Saudi Arabia, which is powered by a combination of innovative technology, optimized transportation services, dedicated employees, and partners, powering same-day and one-day deliveries to customers. With a strong fulfillment network, over 25 owned and third-party delivery stations, and a network of delivery service partners across Saudi Arabia, the company’s advanced last-mile technology enables the Prime delivery promise to customers in Jeddah, Riyadh, Makkah, Madinah, Abha, and Dammam.

Get ready for Prime Day

Prime members across the Kingdom can make their Prime Day shopping experience even easier by downloading the Amazon app to browse, shop, and ensure they never miss a deal or by shopping directly on the website on 


SAB-UnionPay partnership to fuel Vision 2030 tourism drive

Updated 17 July 2024

SAB-UnionPay partnership to fuel Vision 2030 tourism drive

Saudi Awwal Bank, a leading bank in Saudi Arabia, announced its strategic partnership with UnionPay International, a world-leading payment network. The partnership is a step toward enhancing the digital payment ecosystem in the Kingdom.

It marks a major milestone in increasing merchant UnionPay coverage and will empower SAB to enable digital acceptance of UPI payments across physical stores, ATMs, and e-commerce platforms.

Acceptance of UPI cards in the Kingdom will ease international tourists’ and pilgrims’ transactions using their cards on SAB POS and ATMs, followed by e-commerce later this year. This initiative aligns with the nation’s goal of fostering a robust digital infrastructure and driving economic growth by accelerating the transition toward a cashless society. 

Yasser Al-Barrak, chief corporate and institutional banking officer at SAB, said: “This collaboration reflects our commitment to providing innovative and effective payment solutions that will further modernize the Kingdom’s payment landscape which aligns with the aspirations of Saudi Vision 2030, and provide unparalleled convenience for everyone.” 

He added: “We believe that this partnership will have a positive impact on commerce and tourism between the Kingdom and China, support our plans to enhance the digital economy and provide a secure alternate payment method to cater to the evolving demand of our customers and achieve satisfaction and trust.”

James Yang, general manager of UnionPay International in the Middle East, said: “This partnership with SAB marks a significant milestone for UPI in the Kingdom. By enabling convenient and secure payments for travelers and local consumers, we are catering to individual needs and contributing to the Kingdom’s digital transformation journey.”

He added: “UPI is a global network with a regional focus. This collaboration is a testament to our commitment to global expansion while remaining laser-focused on regional needs. UPI continues to expand its footprint with its 

network now reaching 183 countries and regions, including 15 in the Middle East.”

This step also signifies the bank’s aspirations to contribute to supporting the digital economy in the Kingdom and to offer innovative financial services that meet the expectations and needs of customers, reinforcing the Kingdom’s position as a leading financial center in the region.

mentl awards 2024: Celebrating mental health champions in Saudi Arabia

Updated 17 July 2024

mentl awards 2024: Celebrating mental health champions in Saudi Arabia

As the conversation around mental health continues to gain momentum in the region, the highly anticipated “mentl awards 2024” are back, bigger and more inspiring than ever before, and for the first time open to people and projects in Saudi Arabia.

The groundbreaking awards — created by mental health consultancy mentl — aim to recognize and celebrate the individuals and organizations, in the public and private sectors, making significant strides in this vital area.

Last year’s awards saw over 70 companies from the UAE reaching the finals at a glittering gala dinner at St. Regis Downtown in Dubai. This year, mentl awards have expanded to welcome entries from across the GCC, including Saudi Arabia, as well as the UAE, Qatar, Kuwait, Oman, and Bahrain. With a commitment to recognizing merit and excellence, these awards shine a spotlight on the unsung heroes and game-changers in workplaces and communities.

Last year’s winner: Adel bin Hdaya Al-Falasi

A standout from last year’s awards was the inspiring Emirati Adel bin Hdaya Al-Falasi, once dubbed “the possessed boy,” who bravely shared his experience with mental illness and who lifted the trophy as a Mental Health Hero. Since winning the award, Al-Falasi has grown into a powerful mental health advocate who challenges stigma, helping others in his community seek help. He returns to the awards this year as a judge.

The awards are open to public and private sectors, from startups and SMEs to major corporates and government departments in Saudi Arabia. The categories cover a wide range of industries, including finance, healthcare, education, logistics, technology, and more. Each category recognizes outstanding mental health initiatives that have made a significant impact.

Award categories include:

  • Best Mental Health Initiative in Saudi Arabia
  • Best Mental Health Initiative in the UAE
  • Best Mental Health Initiative in Qatar
  • Best Mental Health Initiative in Bahrain
  • Best Mental Health Initiative in Kuwait
  • Best Mental Health Initiative in Oman
  • Outstanding Mental Health Initiative in Education
  • Most Supportive Technology Company
  • Outstanding Mental Health Support in the Public Sector
  • Mental Health Heroes: Empathy in Leadership

For a complete list of categories and entry criteria, please visit

Independent jury

Recipients of the mentl awards 2024 will be chosen by an independent jury comprising leaders from both the public and private sectors. This panel includes healthcare professionals, mental health champions, CEOs, industry leaders, well-being advocates, and inspiring athletes and adventurers. Their collective expertise ensures that the awards are given purely on merit.

“It is time to honor those who are transforming the way we approach mental health, and the mentl awards 2024 is a groundbreaking initiative aimed at celebrating these champions within corporate environments, public sector institutions, and educational establishments. By recognizing those who have taken a stand to make a difference, we aim to inspire further progress and innovation in the field of mental health,” organizers said in a statement.

Call for entries

Early bird entry — available in July — to each category costs approximately SR560 ($150) inclusive of VAT and bank charges. Organizations can nominate as many projects or initiatives as they feel meet the criteria. Entries are now open, and mentl is encouraging all eligible participants to take this opportunity to showcase their impactful work.

Become a sponsor

Businesses in Saudi Arabia can support the mentl awards 2024 by becoming an official sponsor. They can help mentl amplify its mission and stand out as a champion of mental health. For sponsorship inquiries, please email [email protected].

Gala awards celebration

Winners will be celebrated at a prestigious gala awards ceremony in Dubai in November. 

Saudi space graduate Sarah Alhabbas lauded in Germany

Updated 16 July 2024

Saudi space graduate Sarah Alhabbas lauded in Germany

Sarah Alhabbas, the first graduate of Serco’s Space Graduate Program, was invited on Thursday to the Embassy of Saudi Arabia in Germany to meet with Prince Abdullah bin Khalid bin Sultan Al-Saud, the Saudi ambassador to Germany. The invitation was in recognition of her remarkable progress within a sector pitted to be instrumental in the achievement of Vision 2030. During the meeting, Alhabbas discussed how her experience with Serco can be an inspiration to the next generation of Saudi talent.

Alhabbas, currently working in Serco’s Copernicus Operations Support Services or COP-2, with the European Space Operations Center in Darmstadt, Germany as part of her intensive training program, was joined at this special event by Serco Middle East’s Head of Space Amar Vora, Serco’s KSA Country Director Mona Althagafi and Serco’s Head of COP-2 Islam Alizada. This prestigious invitation underscores Saudi Arabia’s keenness to develop its human resources and the pivotal role Serco is playing in advancing the Kingdom’s capabilities in the space industry, highlighting how the private sector company is supporting the Kingdom’s commitment to nurturing local talent capabilities to support Vision 2030 as a government impact partner.

Alhabbas was chosen by Serco as their first space graduate from more than 400 applications. An aerospace engineering graduate with a minor in applied mathematics from Embry-Riddle Aeronautical University in the US, she joined Serco as a graduate spacecraft operations engineer. In the past 12 months, Alhabbas underwent comprehensive training in the Kingdom and is now coming to the end of an intensive six-month training program at Serco’s COP-2 facilities in Germany, aimed at deepening her theoretical knowledge. Upon completion, Alhabbas will be certified as a proficient spacecraft operations engineer in a graduation taking place later this summer. After supporting a launch campaign, she will return to Saudi Arabia where she will transfer the knowledge gained to the wider Serco space team and its clients.

This accomplishment highlights the broader impact of Serco’s initiatives in the Kingdom. Serco has more than 60 years of space experience globally, supporting civil and military space programs, including those of the European Space Agency, the UK Ministry of Defense and NASA. In 2023, it launched a dedicated space division in the Middle East to support local talent and develop regional capabilities, ensuring the transfer of its wide-ranging operational knowledge and capabilities to the region. Its graduate, space-specific program is the first of its kind not only within the Kingdom, but also across Serco globally. By leveraging decades of global experience in the space industry, Serco is playing a crucial role in transferring knowledge and skills to Saudi nationals, impacting a better future.

Prince Abdullah said: “Sarah Alhabbas’ accomplishments epitomize the potential and the great expectation of Saudi Arabia’s youth in pioneering new frontiers. Her journey marks a significant personal achievement and symbolizes the leadership’s confidence and ambition in our nation’s youth. We are happy to celebrate Sarah’s accomplishment and look forward to her contribution to the Kingdom’s aerospace sector.”

Alhabbas said: “This opportunity to train with the European Space Agency and seasoned, international experts has been transformative. I am deeply honored by this recognition from Prince Abdullah. It reaffirms my commitment to contributing to the Saudi space sector and to inspiring other young Saudis to pursue their passions in this exciting field.”

Vora, Serco’s Middle East head of space, said: “At Serco, we are committed to bringing our global expertise to Saudi Arabia, fostering local talent and driving the Kingdom’s space ambitions. Sarah’s success is a shining example of what can be achieved through dedication and the right support. We are thrilled to see her represent the future of Saudi space exploration.”

Rheem Middle East progresses in mission to upskill Saudi workforce

Updated 16 July 2024

Rheem Middle East progresses in mission to upskill Saudi workforce

A booming Saudi HVAC sector and growing human resources within the Kingdom has solidified the significance of Rheem Middle East’s newly opened Innovation Learning Center in Riyadh. The ILC has already made a significant impact in educating, training and professionally developing the HVAC and water heating industry. The center has hosted numerous training sessions and workshops, welcoming professionals and students in the industry since its launch.

Rheem Middle East, a subsidiary of Rheem Global, which is headquartered in Atlanta, US, has a number of brands under its umbrella — RUUD, Richmond and Friedrich. Together, they bring immense American know-how, knowledge and international best practices in HVAC and water heating to young aspiring Saudi trainees in Riyadh. The ILC’s advanced facilities have also played a pivotal role in its mission. The hands-on training rooms, equipped with installed HVAC and water heating units, along with connected water lines, have provided participants with practical experience in installing, servicing and dealing with such products. The classrooms, featuring state-of-the-art live audio and video streaming, and a roundtable room for open discussions, have facilitated collaborative learning experiences for the many trainees that have attended training sessions or workshops at the ILC.

“The Saudi market is one of our key markets and Rheem continually strives to bring the best value to the Kingdom, be it through quality products or knowledge transfer between experts. The engagement and enthusiasm we’ve seen from the attendees and visitors has been positive and nothing short of amazing. It’s clear that Rheem Middle East is filling a vital need in the Saudi community through our ILC,” said Brian Hempenstall, vice president and general manager of Rheem Middle East.

The ILC in Riyadh, which is the second such center in the GCC, highlights Rheem’s commitment to innovation and education in the HVAC and water heating industry across the region. 

The ILC is expected to soon start hosting trainees and students from educational institutes across the Kingdom to enhance their skills through a more holistic approach.