How caterers are adapting to Saudi Arabia’s changing landscape

1 / 7
Industry experts say the Kingdom’s catering businesses are working to provide customers with freshly prepared, innovative food. (Instagram: sistersandco)
2 / 7
Industry experts say the Kingdom’s catering businesses are working to provide customers with freshly prepared, innovative food. (Instagram: sistersandco)
3 / 7
Industry experts say the Kingdom’s catering businesses are working to provide customers with freshly prepared, innovative food. (Instagram: sistersandco)
4 / 7
Industry experts say the Kingdom’s catering businesses are working to provide customers with freshly prepared, innovative food. (Instagram: sistersandco)
5 / 7
Industry experts say the Kingdom’s catering businesses are working to provide customers with freshly prepared, innovative food. (Instagram: sistersandco)
6 / 7
7 / 7
Short Url
Updated 12 January 2023

How caterers are adapting to Saudi Arabia’s changing landscape

  • In the past eight years, the Kingdom's catering industry has evolved from a standard model to a sophisticated one, says Hospitality Ventures executive

JEDDAH: The COVID-19 pandemic and subsequent mega-developments in Saudi Arabia have transformed the Kingdom’s catering industry.

Innovations in business models and services have helped catering businesses to not only stay afloat but also prosper amid an industry-wide revamp.

The industry has grown rapidly in the Kingdom in recent years, and is working hard to overcome competition with restaurants that also offer catering services.  




Industry experts say the Kingdom’s catering businesses are working to provide customers with freshly prepared, innovative food. (Instagram: sistersandco)

Silverspoon and Sisters & Co. are two businesses that have been quick to adapt, setting themselves apart by offering not only good food but also enjoyable experiences, with attention to detail in cutlery choices, table decorations, centerpieces and linens, for example.

Sisters & Co., established in 2018, has adapted to new trends in the industry, ranging from food to themes and style. The company began as an in-house bakery, but growing opportunities meant it was quick to expand and launch its own central kitchen.

Company founder Dima Nabulsi told Arab News: “The catering industry in the Kingdom is now stronger than in the past. Every day there is an opportunity to nourish and flourish, and explore all parts of creativity. It’s amazing to see how people have welcomed this industry and consider it a great addition to today’s world.”




Industry experts say the Kingdom’s catering businesses are working to provide customers with freshly prepared, innovative food. (Instagram: sistersandco)

She added: “Our company is always convinced that the eyes feast first on food and the perfect setting. Sisters & Co. made its vision to reach everyone by perfecting not only food but also the way it is styled and presented.”

Nabulsi said that the pandemic showed the business was able to withstand any crisis. Sisters & Co. did not witness any significant changes since it was able to cater and market its services online.

“It was a peak point for us that helped in growth, even after the pandemic, rather than going down,” she said.




Industry experts say the Kingdom’s catering businesses are working to provide customers with freshly prepared, innovative food. (Instagram: sistersandco)

Sisters & Co. caters to individual client’s requirements, with every menu customized according to the preferences and the occasion, including styling and setup ideas. The company began catering in Jeddah before expanding to Riyadh and Dammam.

Nabulsi believes the industry has an exciting future.

FAST FACTS

Silverspoon, a Hospitality Ventures brand established in Saudi Arabia in 2014, has grown to become one of the Kingdom’s leading catering companies.

Sisters & Co., established in 2018, has adapted to new trends in the industry, ranging from food to themes and style. 

Industry experts say the Kingdom’s catering businesses are working to provide customers with freshly prepared and innovative food that resembles a home-cooked meal, allowing clients to enjoy more diverse and comfortable options with the best presentation.

Silverspoon, a Hospitality Ventures brand established in Saudi Arabia in 2014, has grown to become one of the Kingdom’s leading catering companies. Public sector and corporate clients, as well as private customers, rely on its menus and catering services for events of all sizes.




Caption

Khalil Fakih, general manager at Hospitality Ventures, said that in the past eight years, the catering industry has evolved from a standard model to a sophisticated one.

“We are proud to be at the forefront of that drive, pioneering in our menu and experience offering. This evolution of the industry’s offering is based on the shift in demand, the creation of the exciting mega-events and entertainment industry, and the establishment of the Kingdom as a leading global business, entertainment, sports and tourism destination,” he said.

Fakih said before the pandemic, the company witnessed significant growth and was working on a large number of corporate, private and entertainment projects. During the 18 months of the pandemic, the business adapted to appeal to the needs of households and business professionals working from home.




Industry experts say the Kingdom’s catering businesses are working to provide customers with freshly prepared, innovative food. (Instagram: sistersandco)

“Once the lockdowns were lifted and our Kingdom successfully came out of that phase, we were ready for the forecasted boom. We understood that mega-events, forums, and private and corporate functions would soon be in full swing as the Kingdom started to celebrate a new era,” Fakih said.

“Today, demand is at an all-time high. The demand is for highly experienced and qualified catering companies with Kingdom-wide capacity to provide unique menus and second-to-none services to meet the needs of the mega-events.”

Related


Pakistani singer Kaifi Khalil delights Jeddah audience with hit songs

Updated 29 January 2023

Pakistani singer Kaifi Khalil delights Jeddah audience with hit songs

  • Kaifi Khalil enjoyed a rapid rise to fame thanks to his mesmerizing vocals and soulful music
  • The singer said the love and warmth shown from the audience in Jeddah were 'spectacular'

JEDDAH: Rising Pakistani music star Kaifi Khalil captivated audience members at a concert held on Jan. 26 at the WA Hotel in Jeddah.

The singer enjoyed a rapid rise to fame thanks to his mesmerizing vocals and soulful music. During the concert, he performed recent release “Kahani Suno 2.0” — which hit global world charts last year — along with other desi, folk and Sufi songs.

Speaking to Arab News, Khalil said the amount of love and warmth shown from the audience in Jeddah at his first international concert was “spectacular,” adding: “I had promised myself to fill the evening with a rendition of all my songs and tried my best to make sure every single person had a good time.”

He said: “My excitement hit the roof when I first learned that I will be performing in Saudi Arabia. I cannot describe this moment and the love I have received from the time I stepped into the country.”

Pakistani singer Kaifi Khalil performs at the WA Hotel in Jeddah on January 26, 2023. (Supplied)

Although he has performed many times back in Pakistan, Khalil was overwhelmed to see the response from an international audience, which has inspired him to return to the Kingdom.

“The constant cheering from the crowd was pure magic. When the performance was coming to an end, it dawned on me that everything that I felt was so precious that I will cherish it forever,” he said.

The constant cheering from the crowd was pure magic. When the performance was coming to an end, it dawned on me that everything that I felt was so precious that I will cherish it forever.

Kaifi Khalil

After Khalil’s music went viral last year, the singer became an inspiration to many, with children, teenagers and adults attending in the Jeddah concert.

One concertgoer described the event as a “magical night,” adding: “I don’t know how many times I have listened to Kaifi Khalil’s songs. To watch him perform live was a dream come true moment. He has such a soulful voice that made the entire hall sing along with him.”

Mohammed Abdullah, another fan, said: “I was so excited to experience the vibe and music of Kaifi Khalil. He is totally a gem in the music industry. Besides, I would like to extend gratitude to the organizers for the very well executed event as we could watch him clearly from our seats.”

Alongside Khalil, the event also included versatile singers Abida Hussain and Saleem Rifiq.

Fans react as Pakistani singer Kafii Khalil performs onstage in Jeddah on January 26, 2023. (Supplied)

Nosheen Waseem, founder of Nosheen Arts Culture Center, which oversaw the concert, said that the center aim to take the entertainment industry in the Kingdom to the “next level.” The event was organized to mark the successful completion of the first year of NACC, which involved organizing a range of nonprofit events.

Salman Lodhi and Talha Abdul Ghafoor, who organized the event, said: “The turnout was incredible — around 300 people attended the musical night. The atmosphere was electric. Everyone had a great time and the audience was on their feet for the entire performance.”


ULTRA Abu Dhabi music festival releases lineup of headliners for debut edition

Updated 28 January 2023

ULTRA Abu Dhabi music festival releases lineup of headliners for debut edition

LONDON: The international music festival, ULTRA Worldwide, has announced the first wave of headliners set to play the inaugural edition of ULTRA Abu Dhabi on March 4-5 at Etihad Park.

“Multi-award winning and platinum-record selling artist Afrojack is no stranger to headlining ULTRA Main Stages across the world, and will be on hand to deliver yet another high-octane set,” organizers said.

“Responsible for some of the biggest hits in the world, Grammy-nominated Calvin Harris will bring the beats to Yas Island for one of his signature high-energy sets (and) Dharma Worldwide boss KSHMR will whip the crowd into a frenzy with his culture-crossing sonics,” they also said.

Gud Vibrations label co-founder NGHTMRE will appear on the Main Stage with his signature blend of electronic music and producer Skrillex, who has won eight Grammy Awards — more than any other electronic dance music artist, will bring his shapeshifting soundscapes to the festival.

ULTRA Abu Dhabi will also host ULTRA’s underground techno and house concept RESISTANCE, featuring Drumcode founder and Swedish techno titan Adam Beyer.

“Producer and EXHALE label boss Amelie Lens will return to the Middle East to deliver her mesmerising blend of techno, while British legends Sasha_John Digweed bring decades of dance floor expertise to Abu Dhabi,” they added.

Etihad Park, located on Yas Island, is the largest open-air venue in the region and one of the world’s fastest growing leisure and entertainment destinations.

“ULTRA Worldwide sets the benchmark when it comes to delivering the ultimate festival experience, combining top-tier talent, cutting-edge technology and large-scale productions,” the statement said, adding: “As the most international music festival brand boasting active events on all six inhabited continents, it’s no surprise that ULTRA Worldwide’s Middle East debut will be one of the most highly anticipated events across the UAE this year.”

The three-day festival will offer a premium general experience pass that allows access holders to dedicated entrance gates, toilets, food and beverage stands, as well as a private lounge area. It will also offer VVIP passes at both stages.

Related


What Joyland achieved ‘unprecedented,’ producer says as film misses Oscar nominations

Updated 25 January 2023

What Joyland achieved ‘unprecedented,’ producer says as film misses Oscar nominations

  • Joyland continues to fight legal battles for its release in Punjab province where it has been banned
  • The film celebrates ‘transgender culture’ in Pakistan, won the Cannes ‘Queer Palm’ prize last year

KARACHI: After missing the nomination in the International Feature Film category for the 95th Academy Awards, the makers of Joyland promised to follow the “unprecedented” success of the film on Wednesday by coming up with more creative productions to dominate the global entertainment industry.
Joyland won the Cannes “Queer Palm” prize for best feminist-themed movie last year as well as the Jury Prize in the “Un Certain Regard” competition, a segment focusing on young, innovative cinema talent. It also made it to the ongoing Sundance Film Festival 2023 in the United States.
Last month, the Pakistani film also featured in the list of 15 outstanding international productions that advanced to the final nomination stage ahead of the award ceremony scheduled to take place in March. However, it could not make the cut in the list of final five.
“What Joyland has been able to achieve so far is unprecedented and gives us hope for many more films to come out of Pakistan and take the global stage,” the film’s co-producer and casting director Sana Jafri told Arab News. “Being selected in the top 15 films out of over a hundred films at the Academy Awards is a testimony of the talent and hard work that went into creating the film and shows the potential of the creatives in Pakistan, especially keeping in mind the limited resources and support we have.”
Despite receiving critical acclaim abroad, Joyland has had a tough run in Pakistan that banned its screening at movie theaters last November by reversing a previous all-clear for release order. The film, which celebrates “transgender culture” in Pakistan, was later allowed to be released in some parts of the country, though it remains banned in the most populous Punjab province.
“While we are still fighting a legal battle to get the film released in Punjab for over two months, every day our inbox is filled with messages of people asking us about the release and it is heartbreaking to know that our own people have been deprived of what is theirs,” Jafri continued.
She added Pakistan had seldom celebrated its own creatives and hoped to witness a change soon.
The Joyland producer maintained there were many important voices and stories in the country that needed to be heard while pointing out that everyone should have the freedom to talk about what is important to them.
“We, as a nation, need to stop policing artists,” Jafri said. “This isn’t something new for us. We did this to [the 18th century Punjabi poet] Bulleh Shah and [Urdu short story writer] Saadat Hassan Manto. I hope we learn our lesson before it is too late.”
Joyland stars an ensemble cast including Ali Junejo, Rasti Farooq, Alina Khan, Sarwat Gilani, Sania Saeed, Sohail Sameer and Salman Peer.
Reacting to the film missing the final nomination for the Oscars, veteran Pakistani actress Sania Saeed said: “It didn’t make it, it didn’t make it. It has come this far and is still going strong despite everything. Also, a first to have been shown and won so many awards around the world at the most prestigious festivals, made some money too. We all worked so hard. We had so much fun working on it and with each other. I am so grateful.”


‘Extension of their personality’: Meet Pakistani TikTokers taking style risks to amass followers

Updated 24 January 2023

‘Extension of their personality’: Meet Pakistani TikTokers taking style risks to amass followers

  • Growing number of Pakistani influencers are aiming to make unique fashion statements
  • Stylists welcome young people expressing their own personalities and styles on social media

KARACHI: Popular Pakistani TikToker Uroosa Khan loves changing her hair color “frequently.” And Tahir Abbas takes pains to design flamboyant costumes for his musical performances on the popular short-video app.

Khan and Abbas are among a growing number of Pakistani TikTok stars who are going against the grain, using unique hair styles and color, makeup, clothes, tattoos and dance moves to make a “statement” and draw followers in a country where over 20 million people use the video app.

Uroosa Khan, who currently has 60,000 followers on TikTok and creates transition videos, says her unique selling point to draw in a larger audience is her hair.

“I have experimented with almost every [hair] color on myself,” Khan, 26, told Arab News. “I was bullied in school for being a tomboy so I changed my look to stand out from the crowd. It actually gives me confidence and now has become a part of my personality.”

It was “socially challenging,” Khan said, when she first experimented with a “funky” hair color in 2016.

“But I was in my vibe from the start and I didn’t care about criticism. Now, it’s different. Everyone appreciates it,” the influencer said, adding that she complimented her hair with “funky makeup looks, including glittery eyes, blue lipsticks and neon eye liners.”

“It looks so colorful and reflects my personality,” she said. “I really love to see how my followers, even my friends, ask for my unique hair color advice. The hair transformation actually gives me so much confidence that people’s negative opinions don’t affect me.”

Another TikToker, Daniya Kanwal, who has nearly a million followers on TikTok and creates dance and lifestyle content, said showcasing unique haircuts like a boy bob are “all about how comfortable and confident you feel.”

“I’ve had short hair for most years of my childhood. I remember I was diagnosed with a disease and I had to go bald,” she said.

“Those were the days I felt so different from everyone, I wanted to hide my face and never look up again. The younger me was not out of the box, but who I am right now is the exact opposite, I like to experiment with my hair and looks, and be confident in each one of them.”

Kanwal also likes making a “statement” with accessories.

“What makes my accessories great is thrifting and picking little things when I travel,” the 20-year-old said. “You can turn a boring outfit into a cool one by accessorizing it the right way and carrying it with confidence.”

Though it is sometimes difficult for people to understand her unique styles and she has been the victim of online trolling, Kanwal said it did not bother her.

“Social media trolls are obviously always there and for people it’s a little hard to digest someone’s style if it’s not what they expect (someone) of that gender to look like,” she said.

“At some point, my younger version would’ve thought about the validation from people on how I should dress or cut my hair but this version of me accepts me for who I really am and wants to style in the way I feel most confident in.”

Tahir Abbas, with 235,000 followers on TikTok, said amassing new followers required taking style risks.

“I try to wear something different and mostly design my own outfits. In cases where I opt for a designer, I do my homework first,” said Abbas, whose TikTok content features original musical performances.

“For my recent album ‘Ramz,’ I designed the dresses myself. The jacket I am wearing in the song ‘Mann Meriyan,’ ... I bought the cloth, the patches and did the whole design,” Abbas said, describing a bright orange jacket with colorful patches sown on.

Mehek Saeed, a Lahore-based stylist, welcomed the young stars for expressing their unique styles on social media.

“Style is a form of self-expression, particularly, when people put themselves out there on social platforms such as Instagram and TikTok,” she said. “So, if these TikTokers have bright-colored hair or bright eye shadow, they are probably trying to put across a mood or just trying to express themselves. And I am all for it.”

“This hair and this makeup is probably an extension of their personality,” she added. “More power to them.”


Iranian women take center stage at Sundance film festival

Updated 23 January 2023

Iranian women take center stage at Sundance film festival

  • Their inclusion in Sundance’s line-up follows four months of mass demonstrations in Iran, triggered by anger over the death of 22-year-old Mahsa Amini in teh hands of religious police

PARK CITY, US: Movies by and about Iranian women took center stage at the Sundance film festival this weekend, as diaspora filmmakers reflected on female-led protests and the deadly challenges of censorship and resistance in their ancestral home.
“Joonam,” a documentary about a three-generation family of Iranian women now living in Vermont, and “The Persian Version,” a colorful but candid dramedy which hops between Iran and New York over several decades, received world premieres on Saturday.
“Shayda,” a drama directed by Noora Niasari about a Persian woman who flees her abusive husband in Australia, debuted earlier at the high-profile independent film festival in Utah.
Their inclusion in Sundance’s line-up follows four months of mass demonstrations in Iran, triggered by anger over the death of 22-year-old Mahsa Amini after her arrest for violating the Islamic republic’s strict dress rules.
At least 481 people have been killed in the crackdown and at least 109 others are facing execution in protest-related cases, in addition to the four already put to death, according to NGO Iran Human Rights.
The protesters “are literally putting themselves on the line... I stand in support with them 100 percent,” said “Joonam” director Sierra Urich.
HIGHLIGHTS

 

Movies by and about Iranian women that are featured at the festival:

Joonam,” a documentary about a three-generation family of Iranian women now living in Vermont,

The Persian Version,” a colorful but candid dramedy which hops between Iran and New York over several decades

Shayda,” a drama directed by Noora Niasari about a Persian woman who flees her abusive husband in Australia

“You can’t speak freely in Iran, they’re imprisoning filmmakers and imprisoning artists,” Urich told AFP.
“I can speak freely outside of Iran — to an extent.”
Iran has arrested a number of celebrities from the country’s film industry in connection with the protest movement. Renowned director Jafar Panahi has been in prison six months following an earlier conviction for “propaganda against the system.”
While US-born Urich cannot visit Iran for security reasons, her film chronicles her efforts to connect with and better understand the country by learning Farsi and interviewing her mother and grandmother.

She learns about the murder of an ancestor, and the story of how her grandmother was married at 14 to a man she met before reaching puberty.
While her grandmother is happy to reflect, her mother worries it is “very dangerous” to delve into the family’s past on camera, at one point warning her daughter that in Iran, “the filmmaker will be the one hanged.”
“Coming into Sundance, the film is on the world stage. I think Iranians are always weighing how truthful they will be, versus what they will say causing consequences for people that are back home,” said Urich.
“It wasn’t until my grandmother shared the story of her grandfather’s martyrdom that I really understood this wall of fear that had been built by this authoritarian regime, to so many people in Iran, outside of Iran.
“My mom was trying to protect me from that reality.”

In “The Persian Version,” rebellious young Iranian-American Leila (played by Layla Mohammadi) has a fractured relationship with her immigrant mother, caused by Leila’s sexuality and their seemingly different views on the role of women.
But as she uncovers the truth about her parents’ experiences in Iran and their departure from the country, both generations of women gain perspective on their complicated heritage.
“I’m proud to have an Iranian film here at this moment about women,” said director Maryam Keshavarz at the film’s premiere, where cast members wore badges in Iranian flag colors with the protest movement’s slogan “Woman Life Freedom.”
“I think it speaks to the resilience through the decades, not just now. It’s been forever in the making,” she said.
“Even before this regime, women have always pushed against society for what they’ve wanted.
“They’ve upended the norms and they’ve learned to find their way of being free.”
Keshavarz has not been able to return to Iran since the release of her debut film “Circumstance,” about two teenage Persian girls who fall in love.
Urich still hopes to visit one day, but is watching the protests from afar, and for now hopes that her film can be “a small part of that struggle for freedom.”
“I think part of why it’s so moving to see what’s happening in Iran right now, and to be here with these other filmmakers,” she said, “is it’s a real sense of community, and being able to tell our stories openly.”