PepsiCo launches MENA edition of $300K startup accelerator

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Updated 21 November 2021
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PepsiCo launches MENA edition of $300K startup accelerator

  • The program comes as governments and big corporates globally face mounting pressure to adopt more environmentally-friendly initiatives

DUBAI: Global food and beverage giant PepsiCo is calling Middle East and North Africa-based entrepreneurs to join its sustainability-focused accelerator program. 

The program, which was first launched in 2017, will deploy up to 1.1 million dirhams ($300,000) to startups who will meet the criteria, Eugene Willemsen, chief executive officer of PepsiCo Africa, Middle East, and South Asia revealed at a press conference on Sunday. 

It was launched in partnership with the UAE Ministry of Climate Change and Environment, which has been active in forging partnerships with the private sector to achieve its sustainability targets. 

The program comes as governments and big corporates globally face mounting pressure to adopt more environmentally-friendly initiatives, more particularly to reduce carbon emissions based on internationally-agreed standards. 

Called the Greenhouse Accelerator Program, the PepsiCo initiative taps into the “disruptive” capacities of startups, specifically giving them funding and other resources to scale their ideas. 

The 6-month program will admit 10 startups who will each get $20,000 “to create new business initiatives focused on reducing, recycling, and reinventing the packaging supply chain.”

One company will eventually named a winner and will receive $100,000, PepsiCo announced.

The initiative also plays into the region’s hyperactive startup scene, which data platform MAGNiTT said attracted investments worth $1.03 billion ion 2020 - a 13 percent year-on-year increase. 

“We are creating an ecosystem where we bring funding and mentorship that can help them fast track initiatives,” Aamer Sheikh, president and general manager at PepsiCo MENA and Pakistan, told the Dubai press event. 


Aramco’s 13% rally helps Saudi stocks post second weekly gain

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Aramco’s 13% rally helps Saudi stocks post second weekly gain

RIYADH: Saudi Aramco extended its year-to-date rally to nearly 13 percent on Thursday, helping the Kingdom’s benchmark stock index secure a second straight weekly gain despite a weaker final trading session.  

Saudi Aramco shares, which carry the heaviest weighting on the Saudi Exchange, closed at SR26.86 ($7.16), leaving the stock 12.72 percent higher since the start of 2026. The stock also remained 3.09 percent above last week’s close, even after falling 1.1 percent in Thursday’s session.

The rise in energy shares came as escalating tensions in the Middle East pushed oil prices above $100 a barrel, after attacks on tankers in the Gulf and the Strait of Hormuz heightened concerns over supply disruptions.

The Tadawul All Share Index maintained its weekly uptrend, rising nearly 1.07 percent week on week to close at 10,778.32, despite falling 0.45 percent in Thursday’s session. Compared with the first trading day of the year, the index has gained 4.01 percent.

Total trading turnover on the benchmark index reached SR5.05 billion at Thursday’s close, with 88 stocks advancing and 176 declining.

Aramco’s performance continued to anchor sentiment after the company reported adjusted net income of $104.7 billion for 2025 earlier this week, while net profit fell 12.1 percent year on year to $93.39 billion, compared with $106.25 billion in 2024, as lower crude prices weighed on earnings despite higher sales volumes across oil, gas and refined products.

On a March 10 earnings call, Aramco CEO Amin Nasser warned that prolonged disruption in the Strait of Hormuz could have severe implications for global energy markets. Roughly 20 percent of the world’s oil normally passes through the waterway each day, but shipments have been largely blocked.

“There would be catastrophic consequences for the world’s oil markets and the longer the disruption goes on ... the more drastic the consequences for the global economy,” he said.

“While we have faced disruptions in the past, this one by far is the biggest crisis the region’s oil and gas industry has faced.”

Saudi equities showed mixed performance in Thursday’s session. The MSCI Tadawul Index fell 5.99 points, or 0.40 percent, to close at 1,476.76.

The Kingdom’s parallel market Nomu gained 132.47 points, or 0.6 percent, to close at 22,370.4, with 38 stocks advancing and 34 declining.

On March 11, the International Energy Agency announced the release of 400 million barrels of oil from its reserves, the largest such move in its history. As part of that, the US said it would release 172 million barrels starting next week.