New Chinese deal to promote Saudi Arabia as tourist destination
Updated 27 August 2021
RIYADH: The Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group.
The MoU establishes the framework to create a seamless visitor experience for Chinese tourists traveling to Saudi Arabia.
Through the collaboration, Alibaba Cloud will deploy advanced cloud technology to create an improved digital experience for Chinese tourists and allow for the automation of services in content delivery, digital storage and digital processing.
Alibaba Cloud will also provide technical support to STA to promote the Kingdom as a tourist destination for Chinese travelers.
“As Saudi continues to develop its leisure tourism offering for local, regional and international audiences, STA is building a digital infrastructure which can provide the destination with a competitive edge and visitors with the best possible experience,” said Fahd Hamidaddin, CEO of STA.
“The recovery of the global tourism sector demands fresh thinking to overcome challenges exacerbated by the pandemic. By collaborating with Alibaba Cloud, we will break new ground in the regional tourism sector and position Saudi at the forefront of efforts to modernize the wider global tourism eco-system,” he added.
Selina Yuan, general manager of international business at Alibaba Cloud Intelligence and vice president of Alibaba Group, said: “This collaboration brings together two key actors in the tourism sector who can set a new standard for providing a travel experience like no other. With Alibaba Cloud leading the digital transformation of tourism, and Saudi’s unique destinations, this is a combination which will help to reinvigorate the tourism sector.”
Saudi farmer engineers a blooming desert in the desert
Secret is research and data, says Sofian Al-Bishri, CEO of Mojan Farms
Engineer grows basil, Japanese cabbage, lettuce, cherry tomatoes
Updated 27 June 2022
KHULAIS: The last thing one expects to find in the middle of dusty and dry Khulais, located on the western side of the Saudi Arabian desert, is a farm blooming with all sorts of herbs and vegetables.
Yet this is exactly what Sofian Al-Bishri, the 24-year-old CEO of Mojan Farms, has done. The qualified engineer has proven that combining technical know-how with a little ingenuity can go a long way to fulfil his dream of greening the environment, while also running a sustainable business.
Al-Bishri explained to Arab News that despite the lack of water in the area, he was able to construct a full ecosystem using sustainable farming methods such as bumble-bee pollination, hydroponic saltwater technology, and a fully automated monitoring system.
On a 15,000-square-meter strip of family land, Al-Bishri established Mojan Farms in 2020 with five greenhouses, each containing a different type of herb or vegetable.
Hydroponic technology allows for the cultivation of crops without soil, with roots growing in a liquid nutrient solution or inside moist inert materials like Rockwool and Vermiculite.
Despite the lack of water in the area, Sofian Al-Bishri was able to construct a full ecosystem using sustainable farming methods such as bumble- bee pollination, hydroponic saltwater technology, and a fully automated monitoring system.
The water of the liquid nutrient solution is a mixture of essential plant food, allowing faster crop growth than traditional planting methods.
The farm has various crops, including basil, Japanese cabbage, lettuce and cherry tomatoes. “Every house is a separate ecosystem. We do this to eliminate cross-contamination, so each house is separate and has its designated variety.”
Mojan Farms is environmentally friendly because the system captures and reuses water, rather than allowing it to drain away. “We use drip irrigation, it reduces the water usage by 40 percent, and we work with a company locally that produces biopolymers, which are formed into gels that we have under the ground right now.”
“When talking about wasted water, the problem is when you irrigate the crops, the water just gets drained down. It doesn’t get retained in the soil. So these polymers hold the water which transforms into a gel full of water, allowing enough time for the plant to absorb it, so we get to irrigate much less.”
There is also considerable automation in place, which allows for cooling and irrigation. “We need to believe in research and data, this is our game. I invested in some retrofitted tech from other industries to cut down on labor requirements and time.”
Instead of having an engineer constantly monitor water usage and the spreading of fertilizers, Mojan’s greenhouses are equipped with a sensor system.
“All of these smart devices that we have are automatically connected to the cloud, it all tunes into risk management, so we protect ourselves from any loss of crops.”
Al-Bishri said that he grows crops that are in demand by industry, and is constantly gathering data, sometimes over months, from restaurants, distributors and importers. “So we find those strains that are usually imported, and we find ways to grow them locally.”
Al-Bishri said his farms produce 300 to 400 kilograms of produce ever month. He chooses to grow some Italian strains such as Genovese basil which is different from local ones. In addition, he produces Lola Rossa and Lollo Bionda lettuces, both red Italian types, used mostly to garnish burgers.
He has now decided to go public with his operation. “This farm has been private, it’s just for my father and me, we just come here in winter ... we decided we had enough entertainment here ... and it’s time to share (this project).”
He also plans to plant over 3,000 mango trees as a long-term investment. “Within two years, we’re hoping that it will provide enough shade for us to create artificial lakes and open that for picnics and for the public and families, and to make it an actual park.”
“And the reason we’ve decided to do this now, as opposed to before, is that we’re actually now working with a local startup to provide tech for that strip of land that reduces water by 80 percent, which means we can do it at a more sustainable rate. That’s both good for me and good for the environment.”
First Moroccan pilgrims arrive in Jeddah through Makkah Route Initiative
Morocco is the fifth country to participate in the Makkah Route Initiative, after Indonesia, Malaysia, Pakistan, and Bangladesh
Updated 27 June 2022
JEDDAH: King Abdulaziz International Airport in Jeddah received its first Moroccan pilgrims through the Makkah Route Initiative.
They departed from the Makkah Route hall at Mohammed V International Airport in Casablanca and were greeted by Moroccan Consul General Ibrahim Ajouli, Col. Suleiman Mohammed Al-Yusuf, and representatives from the initiative at KAIA.
The Makkah Route Initiative was launched for the first time this year in Morocco, adding to the four countries already participating in the project: Indonesia, Malaysia, Pakistan, and Bangladesh.
It aims to simplify procedures for pilgrims by issuing e-visas, completing passport procedures at the airport of the country of departure following the completion of health requirements, and dealing with luggage procedures, transport, and accommodation.
Upon arrival, pilgrims directly move to buses transporting them to their accommodation in Makkah and Madinah while authorities deliver their luggage to their lodgings.
Serving pilgrims is one of the Interior Ministry's programs contributing toward Vision 2030.
The initiative was first launched in 2019 in a few airports and expanded this year, saving pilgrims up to 12 hours upon arrival at Saudi airports.
Makkah Route Initiative
Inaugurated by King Salman in 2019, the Makkah Route Initiative is a program that seeks to provide visitors to the holy sites in Saudi Arabia with the finest possible services to help them perform their Hajj rituals easily and comfortably. Five countries are currently participating in the initiative: Pakistan, Malaysia, Indonesia, Morocco, and Bangladesh.
Saudi Arabia confers Order of King Abdulaziz on Pakistan’s military chief
Crown Prince Mohammed bin Salman and Gen. Qamar Javed Bajwa also met to review Saudi-Pakistani military ties and other fields of cooperation
Updated 26 June 2022
JEDDAH: Saudi Arabia has conferred on Pakistan’s chief of army staff the Order of King Abdulaziz, an order of merit named after the Kingdom's founder, state media said on Sunday.
Saudi Crown Prince Mohammed bin Salman, implementing King Salman's order, decorated Gen. Qamar Javed Bajwa the King Abdulaziz Medal of Excellent Class, "in appreciation of Gen. Bajwa’s distinguished efforts in strengthening and developing Saudi-Pakistani relations," SPA reported.
Bajwa was in the Kingdom on Saturday for a visit.
The crown prince and the Pakistani military chief also met and "reviewed bilateral relations, especially in the military fields, and opportunities for developing them, in addition to a number of issues of common interest," SPA said.
The occasion was attended by Prince Khalid bin Salman, Saudi deputy minister of defense; Saudi Arabia’s Chief of General Staff Gen. Fayyad Al-Ruwaili; and a number of senior officials from the two sides, said the report.
Lauding social reforms in Saudi Arabia, Italian Foreign Minister Luigi Di Maio says Rome ready to support kingdom
The two G20 members are committed to continue working in the ‘same spirit of cooperation and solidarity for strong sustainable and inclusive growth’
Di Maio to co-chair 12th session of Saudi-Italian Joint Commission with KSA Finance Minister Mohammed Al-Jadaan
Updated 26 June 2022
ROME: Italy’s Minister of Foreign Affairs Luigi Di Maio has stressed the importance of consolidating his country’s historic relations with Saudi Arabia ahead of his visit to the Kingdom on Sunday.
Speaking exclusively to Arab News, he said both governments were fully aligned and shared common interests and strategic priorities that provided the foundations for an all-encompassing long-term relationship.
While in Riyadh, Di Maio will review several aspects of Saudi-Italian relations and ways to strengthen them, in addition to discussing regional and international issues of mutual concern.
He noted that Italy would be organizing celebratory events later this year to mark the 90th anniversary of the establishment of diplomatic relations between the two nations. Italy was one of the first countries to recognize the Kingdom’s status.
Di Maio said: “Italy was one of the first countries to establish diplomatic relations with the Kingdom of Saudi Arabia in the early 1930s and 2022 marks a very important anniversary in our longstanding friendship.”
On Monday, he will co-chair the 12th session of the Saudi-Italian Joint Commission with Saudi Finance Minister Mohammed Al-Jadaan, and also attend the Saudi-Italian Investment Forum, where institutions and enterprises from both countries will meet to develop further partnerships.
“Back then, Italy and Saudi Arabia decided to start a strategic dialogue, and my visit aims at consolidating our long-lasting relationship by exploring new areas of cooperation and partnership. The 12th session of the joint commission that I will chair on Monday with Finance Minister Mohammed Al-Jadaan will specifically focus on this goal.
“High-tech Italian companies attending the event could contribute to the Kingdom’s goals of a more diversified economy, especially in the fields of sustainability and energy transition,” he added.
Saudi-Italian relations have been driven toward more political, economic, and cultural development. They have their roots entrenched in sound cooperation, with Italy being one of the Kingdom’s main historical trading partners.
Similar to many nations with long-established Saudi links, Italy has a shared vision aimed at developing and maintaining friendship ties.
Di Maio praised the Saudi leadership for making “significant social developments, especially as far as women empowerment is concerned,” adding that his country was, “ready to provide all the support the Kingdom needs to implement its reforms further.”
The 35-year-old minister is considered one of the most prominent figures in the Italian political arena.
Last week, he established a parliamentary group called Together for the Future (IpF), a breakaway from the Five Star Movement, the populistic party founded by Italian comedian Beppe Grillo and where Di Maio began his political career. The new group will support the coalition government of Prime Minister Mario Draghi.
Di Maio pointed out that Italy and Saudi Arabia shared “deep historical ties,” and said he was “delighted” to be returning to the Kingdom following his last visit in January 2021, “when I also had the privilege to visit the magnificent AlUla site.”
He noted that Rome’s cooperation with Riyadh had “been growing throughout the years in all areas,” including political, cultural, scientific, and technological collaborations, and sectoral partnerships.
“We look forward to boosting further our cooperation in the fields of infrastructure, new technologies, smart economy, tourism, and green transition,” Di Maio added.
During 2021, bilateral trade between the two nations topped $8.6 billion, a 32.9 percent increase on 2020. Italy is Saudi Arabia’s seventh-largest supplier of goods, and the Kingdom ranks 21 in goods supplied to Italy. Saudi Arabia provides approximately 9 percent of Italy’s oil imports.
The Observatory of Economic Complexity, the world’s leading data visualization tool for international trade statistics, in 2020 showed Saudi exports of $3.18 billion to Italy, with the top products being crude oil worth $1.7 billion, refined oil at $931 million, and $97.9 million of ethylene polymers.
Over the last 25 years, Italian exports to Saudi Arabia have increased at an annualized rate of 3.31 percent, from $1.67 billion in 1995 to $3.77 billion in 2020.
Oil and gas supplies will be on the agenda during official meetings in the Kingdom as Italy, along with Germany, approved the opening of Russian ruble accounts earlier in May for companies to be able to continue buying Russian oil and gas without violating the letter of sanctions imposed by the EU on Russia.
Di Maio said: “There is always room for improvement though. We count on strengthening our cooperation in the oil as well as in the natural gas sectors.”
Italy agreed with its EU partners to cut Russian crude imports by 2023 — in response to Moscow’s invasion of Ukraine — a move that Draghi called “a complete success.”
The Italian foreign minister added: “(Saudi Arabia is a) key partner for regional stability in the Middle East and the Gulf for Italy. Therefore, we deeply value our dialogue on the main regional files.
“We firmly believe that the broader Mediterranean is a region of opportunities, where fruitful synergies among people and economies can be established. We share this commitment with the Kingdom of Saudi Arabia, and we stand ready to work together toward those common goals.”
As members of the G20, Saudi Arabia handed over the honorary gavel as a token of the G20 Presidency’s transition to Italy, which held the 2021 G20 presidency. And as fellow members of the G20 Troika, Di Maio highlighted the role of both nations’ commitment to continue working in the same spirit of cooperation and solidarity for strong sustainable and inclusive growth and help, “devise a coordinated response to global challenges.”
On the issue of cooperation, he said: “My participation these days in the joint commission and business forum proves once more our commitment to celebrating this anniversary by strengthening our cooperation in traditional and new sectors.
“Much remains to be achieved, but Italy is ready to provide all the support the Kingdom needs to further implement its reforms. In that spirit, I am confident that the Saudi-Italian Investment Business Forum that I will co-chair on June 27 will turn out as a success and will be a trigger to foster new industrial and trade partnerships.”
SRMG concludes Cannes Lions outing with talks on digital well-being, art, NFTs and music
Importance of digital wellness was a hot topic of discussion at SRMG Experience at Cannes Lions Festival
The festival concluded with leading global media players reflecting on innovations in the media industry
Updated 25 June 2022
CANNES: The Saudi Research and Media Group (SRMG) concluded its participation in the Cannes Lions Festival for International Creativity on Thursday with an impressive night of art and music and panels on digital well-being and connectivity.
SRMG partnered with the region’s leading music platform, Anghami, to organize a special night called ‘MENA Night’ which was attended by many talents, creators, media experts and award winners of the Festival.
“Celebrating the creative talents who represented the MENA region at the Cannes Lions Festival is a unique opportunity to showcase their incredible talent and innovation to the world,” said Jomana Al-Rashid, CEO of SRMG.
“At SRMG, we are delighted to host the talents that represented the MENA region at the Cannes Lions Festival, and as one of the most respected and largest media groups in the Middle East, we always, and will continue to, embrace the best and brightest talent from the region and the world.”
Various rising stars from the Middle East attended the event, including Bird Pearson, Lush and Samee’ Lamee’ from Saudi music entertainment company ‘Middle Beast.’
Guests also had an exclusive look at NFT artworks from regional artists and creators including Faisal Al-Khuraiji, Alaa Balkhi, Amr Boughari and Rex Chouk.
The show was organized by Nuqta, the first collaborative, mobile and web app, which invites the public to post images of Arabic calligraphy and typography as they experience it anywhere.
The media powerhouse hosted a series of interactive panel discussions and a virtual experience in a dedicated pavilion at the festival throughout the week.
Al-Rashid outlined SRMG’s digital transformation strategy and its vision to upgrade from one of the largest and most influential media groups in the MENA region into an integrated global media giant.
In one panel moderated by Haifa Al-Jedea, managing director of SRMG Think, the media group hosted Larissa May, founder and executive director of #HalfTheStory, in conversation with Abdullah Al-Rashid, founder of Sync Summit and director at Ithra.
The panel discussed the importance of raising awareness of the negative impacts of 24/7 connectivity on our health and well-being.
The panelists called on digital platforms to prioritize the digital well-being of young people by incorporating ethical design principles.
May said that the role of #HalfTheStory is to empower the next generation of consumers to “thrive online and in life,” and to set boundaries for their digital use.
“We often don’t step back and notice how our devices have infiltrated our lives — especially those of us who work in the media industry,” she added.
Meanwhile, Abdullah Al-Rashid said that Saudis are among the world’s top users of YouTube, Snapchat and Twitter in some metrics. He asked guests: “The majority of our population are connected all the time and have only ever experienced that way of life. What does that mean for them?”
In another panel, Riad Hamade, director of business news at Asharq Business with Bloomberg, a subsidiary of SRMG, was joined by Rebecca Bezzina, SVP and managing director at R/GA London; Per Pedersen, founder and global creative chairman of by The Network; and Laurent Thevenet, head of creative technology at Publicis Groupe APAC and MEA.
The panel explored how technology is creating new ways to tell stories and disrupt the communications industry.
SRMG, one of the largest media and publishing groups in the Middle East, owns more than 30 major media outlets in the region, including Arab News, Asharq Al-Awsat, Asharq News and Sayidaty.