JEDDAH: An exhibition exploring Saudi Arabia’s ambitious The Line project is leaving visitors enthralled thanks to the work of specialist tour guides.
The details of the NEOM project are on full display at the exhibition, hosted at the Jeddah Superdome. Visitors of all age groups will get first-hand insights with the help of the Saudi tour guides, who explain visual displays in both Arabic and English.
The guides are bringing the exhibition to life with about 49 tours per day, allowing visitors to grasp the scope and complexity of the project’s designs, architectural concepts and engineering capabilities.
Speaking to Arab News, several tour guides expressed their enthusiasm at taking part in the exhibition and playing a small but important role in NEOM.
One of the guides, Ragad Seit, said: “The experience is beyond wonderful. I love the excitement on the people’s faces while we explain the details of The Line. It is amazing to see the excitement they have for this revolutionary project and watching that makes me feel that it’s worth being a part of this exhibition. I am sure this will be a great movement for the future and we can’t wait to see the completion of The Line.”
Another young guide, Ghalya Faisal Alsahhaf, said: “My job here is to explain the unique and rare NEOM flora that will be grown in The Line. The experience is definitely one of a kind where I get to educate people on the vegetation aspect.
“The look on the people when they learn about the different kinds of flora is incredible. Also, I get to meet people from different cultures and backgrounds where I interact with them about the exhibition, and have discussions. The enthusiasm of the visitors is unimaginable.”
Abdulaziz Salmin said: “Although I am here as a tour guide, I am very proud to be a part of NEOM and work on this project.
“I work on sections one and two where I explain to the people what The Line is all about. The thrill and anticipation that the public show is very similar to my excitement. I am eagerly waiting to see how the city will turn out, especially after learning a lot more about it through this exhibition,” Salmin added.
Apart from tour guides, NEOM officials are also present at the exhibition to assist those looking for in-depth answers.
The Jeddah exhibition opens its doors from 10 a.m. to 11 p.m. until Aug. 14, before moving to the Eastern Province and then staying in Riyadh.
“I learned about the project for the first time on social media and I was so excited to get my own first impression of the revolutionary model of The Line. I’m so excited to see this in reality,” Mohammad Ali, a visitor, said.
“Besides, we now understand more about the project with the help of the tour guides. It’s true that they can take the visitors on a whole different journey,” he added.
Another visitor, Raees Ali, said: “The tour guide turned my experience into a most pleasurable one by answering my questions and providing the information available in a clear and simple way.
“The project definitely looks futuristic and promising. After the tour, I did have many technical questions in my mind, but I am certain that they will be answered in the coming days. Hopefully, I would really like to relocate to this dreamy place.”
Saed H. was awestruck at The Line’s designs on display at the exhibition and is excited to see how the city will look after construction.
“It is definitely a good idea to have a guide who gives some interesting details. I was surprised to learn about the football stadium in the city which will be embedded in a way where the city itself will turn towards the stadium and become the venue. All these details are so mind-blowing that the visitors were awe-inspired by this dreamy world. We really look forward to seeing it come to life,” said Saed.
Divided into different sections, the displays at the exhibition detail urban living plans being implemented in the city. The Line follows a human-first approach with health and well-being prioritized over transportation and infrastructure.
Free tickets can be booked through the Hala Yalla application for events.