Social media reveals how people feel about reopening UAE

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The easing of COVID-19 restrictions in the UAE has been welcomed by the public despite concerns about safety, analysis of social media posts in relation to official announcements shows. (File/AFP)
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Updated 02 July 2020

Social media reveals how people feel about reopening UAE

  • Posts by official bodies such as the Abu Dhabi and Dubai media offices gained high amounts of traction and were widely shared
  • The influence of the media was likewise high in terms of distributing news and updates

DUBAI: The easing of COVID-19 restrictions across the UAE has by and large been welcomed by the public despite lingering concerns about safety, analysis of social media posts in relation to official announcements shows. 
The study, conducted by analytics and technology consultancy Anavizio, captured 8,000 social media posts from May 24 to June 21, including updates by local and federal UAE authorities as well as the media, along with social media users’ reaction to these.
Detailed analysis of a random sample of user posts and comments show 22 percent expressing happiness about the initial reopening of businesses, restaurants, beaches and hotels in late May and early June.


However, 15 percent of users questioned whether the easing of restrictions was coming too early, while 10 percent expressed concerns about the resumption of specific activities such as the reopening of gyms.
Public attitudes evolved during the four weeks covered by the study, with 17 percent of users expressing increased confidence in visiting beaches and restaurants during the latter part of the research period. Nevertheless, concerns remained around public safety and the state of the economy.
Posts by official bodies such as the Abu Dhabi and Dubai media offices gained high amounts of traction and were widely shared, while Sheikh Hamdan bin Mohammad bin Rashid Al-Maktoum, crown prince of Dubai and chairman of the Dubai Executive Council, proved to be a major voice amplifying government messages. The influence of the media was likewise high in terms of distributing news and updates.


Abu Dhabi Islamic Bank awards media duties to Carat

Updated 28 October 2020

Abu Dhabi Islamic Bank awards media duties to Carat

  • Carat’s approach will both complement our in-house digital marketing

DUBAI: Carat MENA has been awarded the offline media responsibilities for Abu Dhabi Islamic Bank (ADIB), a leading regional Islamic financial services group that serves more than a million customers through a distribution network in the UAE, Egypt, Iraq, Saudi Arabia, Qatar, Sudan and the UK.

The agency’s strength in strategic planning across media touchpoints and a data-driven, consumer-centric mindset provided by M1, Dentsu’s proprietary research tool, were said to be critical factors in the decision to select it for the role.

“This is a pivotal time for ADIB as we accelerate our evolution in becoming a market-leading digital bank by challenging old ways of doing things and pioneering the new,” said Inas Abou Salem, the bank’s global head of marketing, communications and branding.

“Carat’s approach will both complement our in-house digital marketing, while driving our offline media with the data-driven approach and strategic vision needed to drive consistent value for our customers.”

Ramzy Abouchacra, the CEO of Carat MENA, said: “We are delighted to be partnering with ADIB, integrating the best of our agency capabilities to support their digital transformation.

“Their ambition to innovate banking in the Middle East is exciting and clearly aligned with our ambition to redefine the role that media plays in driving transformative growth.”