Adidas’ latest campaign shot in Saudi Arabia

Adidas Originals decided to shoot its latest “Change is a Team Sport” campaign in Saudi Arabia. (Supplied)
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Updated 18 February 2020

Adidas’ latest campaign shot in Saudi Arabia

DUBAI: In celebration of the 50th anniversary of its iconic superstar sneakers, Adidas Originals decided to shoot its latest “Change is a Team Sport” campaign in Saudi Arabia. 

Featuring four talented women hailing from the Kingdom, the campaign images were photographed against the striking backdrop of the AlUla heritage site.




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For the campaign, the athletic giant tapped designer Alaa Balkhy, rapper Aseel Saraj, fashion blogger Jory Al Maiman and skateboarder and actress Sarah Taibah to showcase the sportswear brand’s iconic sneakers.

It is the first time a major brand has shot a campaign at the UNESCO heritage site.


Saudi Arabia announces 30 more deaths from COVID-19

Updated 03 June 2020

Saudi Arabia announces 30 more deaths from COVID-19

  • The health ministry announced the recovery of 2,369 more patients
  • The total number of recoveries in the Kingdom stands at 68,159

RIYADH: Saudi Arabia announced 30 more deaths from the novel coronavirus COVID-19 on Wednesday and 2,171 new cases of the disease.
Of the new cases, 683 were recorded in Riyadh, 418 in Jeddah, 279 in Makkah, 167 in Madinah and 133 in Dammam.
The health ministry also announced the recovery of 2,369 more patients, bringing the total number of recoveries in the Kingdom to 68,159.
A total of 579 people have died from the disease in the Kingdom so far.