Festival celebrating traditional Saudi markets opens in Eastern Province

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A festival aimed at reviving traditional Saudi markets. (SPA)
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A festival aimed at reviving traditional Saudi markets. (SPA)
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A festival aimed at reviving traditional Saudi markets. (SPA)
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Updated 14 December 2019

Festival celebrating traditional Saudi markets opens in Eastern Province

  • Visitors will be given an insight into regional life more than 60 years ago

DAMMAM: A festival aimed at reviving traditional Saudi markets on Friday opened in the Eastern Province.

Undersecretary-general of the region’s secretariat, Essam bin Abdullatif Al-Mulla, inaugurated the Ayyam Souq Al-Hob (Days of Love Souq) Festival, which will run for 10 days under the title, “New is Good but Old is Gold.”

Eastern Province Mayor Fahad Al-Jubeir, said the event was important both locally and nationally in helping to highlight ancient customs and traditions to a modern Saudi generation.

Visitors will be given an insight into regional life more than 60 years ago, through interactive presentations, folk and theater shows, activities, and craft displays.


Adidas’ latest campaign shot in Saudi Arabia

Updated 18 February 2020

Adidas’ latest campaign shot in Saudi Arabia

DUBAI: In celebration of the 50th anniversary of its iconic superstar sneakers, Adidas Originals decided to shoot its latest “Change is a Team Sport” campaign in Saudi Arabia. 

Featuring four talented women hailing from the Kingdom, the campaign images were photographed against the striking backdrop of the AlUla heritage site.

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For the campaign, the athletic giant tapped designer Alaa Balkhy, rapper Aseel Saraj, fashion blogger Jory Al Maiman and skateboarder and actress Sarah Taibah to showcase the sportswear brand’s iconic sneakers.

It is the first time a major brand has shot a campaign at the UNESCO heritage site.