Saudi sports chief vows to stage more motor-racing events in Kingdom

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General Sports Authority chairman Prince Abdulaziz bin Turki Al-Faisal (R) at the recent Formula E Diriyah E-Prix with president of the Saudi Arabia Motor Federation Prince Khalid bin Sultan Al-Faisal. (Supplied)
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Updated 24 November 2019

Saudi sports chief vows to stage more motor-racing events in Kingdom

  • The lessons learned by the General Sports Authority from hosting the 2018 series have helped it to make improvements for this year’s edition, says its Chairman Prince Abdul Aziz bin Turki Al-Faisal

DIRIYAH, Riyadh: Saudi sports chiefs have set themselves an annual rolling target of bringing “memorable new experiences” to racing fans in the Kingdom following the success of the weekend’s Formula E Diriyah E-Prix.

Chairman of the General Sports Authority (GSA), Prince Abdul Aziz bin Turki Al-Faisal, told Arab News on Saturday during the second round of the electric car championship at Diriyah Circuit, that the lessons learned by the authority from hosting the 2018 series had helped it to make improvements for this year’s edition.

The Kingdom was also making another “exciting” leap by hosting the Dakar Rally in January next year, but the prince admitted that organizing the world-famous event had been a “logistical nightmare.”

He added that constant assessment of the organization of largescale events was crucial in making memorable experiences for fans.

“One thing is for sure, we had a smoother process this year, and much smoother operations. Although we had issues that normally come up with big events, I think we’ve learned so much and it was the first time we had hosted something this big last year.

“Everything grew dramatically this year, as has the GSA — now we’re doing a whole month of events, not just three days,” the prince said.

“I think the challenge is, last year we had the ‘wow factor’ because nothing like this had happened and people were amazed. But this year, we no longer had that ‘wow factor,’ so then you ask, ‘what are you going to replace it with?’ You go with a better set-up around the track and you promote it better. You make sure the fan experience – from transportation to walking in, all of these things, are smoother and that it is enjoyable. 

“I think every year we need to refine that to make sure their experience of Formula E is different to the last,” he added.

Prince Abdul Aziz noted that he was pleased with the outcome of turning the Formula E event in Saudi Arabia into a double-header weekend of racing.

HIGHLIGHTS

• The prince says he is pleased with the outcome of turning the Formula E event in Saudi Arabia into a double-header weekend of racing.

• He says that bringing Formula E to Saudi Arabia, as well other sporting events in the coming months, is part of the wider Saudi Vision 2030 reform plan.

“The format of Formula E is that everything happens in one day – that is something we learned from our experience last year. So, this year we wanted to give something more, so we said we would do two rounds in one weekend — and people are enjoying the atmosphere and there is more content over the weekend, which gives us value in everything we do,” he said.

The prince pointed out that bringing Formula E to the Kingdom, as well other sporting events in the coming months, was part of the wider Saudi Vision 2030 reform plan.




Prince Abdul Aziz bin Turki Al-Faisal was speaking at the second round of the Formula E Championship at Diriyah Circuit. (Supplied)

Formula E started everything. So, last year we had the race and the concerts, and we saw the government doing the ‘Seasons’ from March, whether it was in the Eastern Province, Jeddah or Taif – then we had the Diriyah Season. 

“Formula E marks the launch of the Diriyah Season, the first weekend in a month of big, standalone international events that we’re promoting in the Kingdom. Formula E is part of the overall plan of hosting big events and promoting sports,” Prince Abdul Aziz added.

The lessons learned from hosting two editions of Formula E has given the GSA the experience needed to bring other top-class motorsport events to the Kingdom, such as the Dakar Rally taking place in January 2020.

“Dakar is happening on Jan. 5 to 17, which I think is the biggest motorsport event you can host — it spans 12 days, it’s across the Kingdom and is almost 9,500 kilometers long with 351 participants from all over the world. 

“We’re very excited for it, but it’s a logistical nightmare. I thought that we learned a lot last year from doing Formula E — preparing even the marshals and getting our expertise up. Dakar was just another leap, and we’ve signed for 10 years with Dakar,” he said.

Carlo Boutagy, CEO of CBX, the firm responsible for constructing the Diriyah Circuit and promoter of the E-Prix, said viewing figures for the Riyadh race had grown this year.

“Last year, 38 million viewers worldwide were watching this race specifically, and Formula E grows every year, season after season. I think we are expecting 45 million per race (this year), so with a two-day race, about 90 million viewers.”

Related


Riyadh route revealed for inaugural Saudi Tour cycling event

Updated 24 January 2020

Riyadh route revealed for inaugural Saudi Tour cycling event

  • The race, will begin at the Saudi Arabian Olympic Committee headquarters on Feb. 4 and end on Feb. 8 at Al-Masmak Fort

RIYADH: The Saudi Cycling Federation on Thursday revealed the full route for next month’s inaugural Saudi Tour event in Riyadh.

The 755 kilometer race, which is split into five daily stages, will begin at the Saudi Arabian Olympic Committee headquarters on Feb. 4 and end on Feb. 8 at Al-Masmak Fort. Along the way, the competitors will pass many Riyadh landmarks, including Sadus Castle, Wadi Namar Park and Al-Bujairi historical district.

Eighteen teams from 13 countries will compete, and the riders include Mark Cavendish from the UK, Frenchman Nacer Bouhanni and Dutch cyclist Niki Terpstra.

Subah Al-Kraidees, chairman of the Saudi Cycling Federation, said he is delighted that the Kingdom is hosting a major Union Cycliste Internationale cycling event for the first time.

“I am so proud that the Saudi Cycling Federation is able to see one of its dreams realized with this event, and to have Saudi Arabia recognized as an important station in the international biking scene,” he said. “This is a great opportunity for Saudi athletes to rub shoulders with international bikers, and to see what they have achieved and learn from their experiences.”

The Saudi Tour will be broadcast worldwide by 25 TV networks, six of whom will also live stream the event.

Three other events will take place on the sidelines of the main race: a public bike ride from noon to 12:45 p.m. on Feb. 6, a junior race on the same day from 1 p.m. to 2.40 p.m., and a women’s ride from 12.30 p.m. to 1.30 p.m. on Feb. 8.

You can find more details of the event and broadcast schedules, and track the teams and their race times, at www.thesauditour.com.