Google enters battle for cloud gaming market

In this file photo taken on August 21, 2019 a visitor plays a cloud-game at the stand of Google Stadia during the Video games trade fair Gamescom in Cologne, Germany. (AFP / Ina Fassbender)
Updated 17 November 2019

Google enters battle for cloud gaming market

SAN FRANCISCO, California: Ever-expanding Google becomes a gaming company Tuesday with the launch of its Stadia cloud service that lets people play console-quality video games on a web browser or smartphone.
The Internet giant hopes to break into the global video game industry expected to top $150 billion this year, with cloud technology that could broaden audiences attracted by rich new features as well as ease of access with no more need for consoles.
But analysts say Stadia’s outlook is uncertain as its faces rivals such as PlayStation Now in an emerging and highly-competitive market.
Stadia plays into a trend in which content — ranging from blockbuster films to work projects — lives in the cloud and is accessible from any device.
“All of these new services are merely pointing out that we don’t need sophisticated hardware in the home to access entertainment,” said Wedbush Securities equity research managing director Michael Pachter.
Google last month sold out of “Founder’s Edition” kits, which are priced at $129.
Each kit contains a Stadia controller and a pendant-shaped Chromecast Ultra wireless connection device that plugs into television sets.
Stadia games are playable using Google Chrome web browser software on computers.
It also works with Google-made Pixel smartphones from the second-generation onward, and on televisions.
Stadia Pro subscriptions, priced at $10 a month in the US, will be available in 14 countries in North America and Europe.

'Underwhelming'
However, analysts say Stadia could wind up as another “bet” that Google walks away from if it fails to live up to expectations.
“Stadia will live or die by its content,” said Ovum senior analyst George Jijiashvili.
“The announced 12 launch titles are underwhelming.”
Subscribers will be able to buy games that will be hosted at Google data-centers, but some free games will be available to subscribers, starting with “Destiny 2: The Collection.”
Stadia on smartphones will work with WiFi connections rather than rely on mobile telecom services.
Being able to play without lags or interruptions is paramount to gamers, and flawed Internet connections could cause frustration. Internet speed will also determine how rich in-game graphics can be.
Some promised features such as integration with YouTube will not be in place at launch.
“Stadia appears to be rushed out the door before fully ready and, worryingly, Google is risking falling short on its promises,” Jijiashvili said.
“These shortcomings however would be easily overlooked if Google can deliver a very reliable and high-quality game streaming service.”
Google appears committed to doing just that, according to Ubisoft senior vice president of partnerships Chris Early.
The French video game giant has been working with Google and its games are among titles coming to the service.
“From what I have seen, their plans are too deep; they are too good, and they are too invested,” Early said. “They are not calling it quits any time soon.”
He expects a long launch period during which Google will beef up Stadia.
“If there is a one-day problem at launch, it isn’t the end of the world; it isn’t even close,” he said, stressing the potential for Stadia to let people play without investing in consoles.
But Pachter questioned whether subscriptions were the right approach.
“The right model is pay as you go or pay for the game and play unlimited without a subscription,” Pachter said.
“Amazon will try one of those and will win the streaming wars.”
Amazon has game studios but no online game service.

Project xCloud
US technology veteran Microsoft has been testing a Project xCloud online game platform.
“Next year, we’ll bring Project xCloud to Windows PCs, and are collaborating with a broad set of partners to make game streaming available on other devices as well,” Microsoft corporate vice president Kareem Choudhry said in an online post.
Sony Interactive Entertainment last month slashed the price of its PlayStation Now cloud video game service by about half in the US to $10 monthly.
Japan-based Sony also boosted the library of games that PlayStation Now users can access through its consoles or on personal computers powered by Windows software.
Sony and Microsoft are also poised to release new-generation video game consoles next year.
“While we expect dedicated consoles to eventually lose relevance in the face of cloud gaming services, there’s no guarantee that it will be Google’s service — rather than Sony and Microsoft’s — that catalyzes this trend,” said Ovum senior analyst Matthew Bailey.


Frank Kane’s Davos diary: Davos high life? Here’s the lowdown

Updated 23 January 2020

Frank Kane’s Davos diary: Davos high life? Here’s the lowdown

I know everyone thinks Davos is all about lushing it up in the Alps with the global elite, but actually — if you take it seriously — it is very hard work. I don’t expect any sympathy.

If you are staying at Klosters, the fairy-tale town about 15 kilometers away from the main World Economic Forum (WEF) activities, you will have an early start to get to the first events of the day — usually a breakfast meeting in one of the Davos hotels at around 7.30 a.m.

That involves rising at about 6 a.m., in the pitch black and subzero temperatures, to wait for a shuttle bus to drive you the 30-minute trip to Davos. You might wait, half asleep and freezing, while several pass you by, full of other bleary-eyed delegates, but generally the shuttle gets you to the Congress Hall on time.

It can be a long schlepp through snowy streets and several levels of security to reach your venue, then back through the same security cordon to the Congress Hall for a plenary session or a bilateral meeting.

The same process — dress up warm, strip down for security, redress — can happen a dozen times a day, depending on where your meetings are. It is generally advisable to spend the day in the Congress Center to minimize this hassle. There is always a lot going on there, the hub of the annual meeting, but sometimes discussions have to be secluded outside, especially as Davos grows in popularity with the big global corporations that take over the town for the week.

By the time the afternoon comes along, the adrenaline rush of all that intellectual stimulation has begun to fade, and as the temperature starts to fall with the setting sun, fatigue builds up noticeably. Strong cups of coffee and a few Alpine energy bars become de rigueur, because you are only halfway through the day.

One regular Weffer once said Davos was like being back at university: Learning all day, enjoying yourself all night. It’s a reasonable description.

As the formal daytime sessions of the WEF draw to a close, the “fun” begins. Things get more relaxed, delegates open up a little bit more. In my experience, this is the best time to get a word with the “masters of the universe” who make Davos their temporary home — with a glass in hand, or over a canape in one of the bewildering number of evening receptions.

Then — always the high point of the day — dinner. This can be quite a formal affair in one of the hotels of the town, or more impromptu — a chance meeting with a friend or contact that can lead to an evening over a fondue table or, as the Swiss seem to prefer, a big plate of full-blooded meat.

Post prandial, you might just feel like curling up in bed, but there is still the trek back through security rings to get the shuttle back to Klosters. Inevitably, you encounter other friends or contacts in the snowy streets, and have to take refuge in one of the many “nightcap” events. It is rare to get past the Belvedere Steinberger, the ground zero of Davos night-time relaxation, without being lured in.

By now, the cold, the altitude and the fatigue have well and truly kicked in. The conversation on the shuttle back to Klosters is distinctly muted, intermingled with the occasional snore. By the time you are dropped at your hotel or chalet, all you want is the warmth of your room and the luxurious duvet the Swiss make to perfection. After a few hours, it will start all over again.

As I said, I expect no sympathy.