LuLu festival celebrates flavors of the Philippines

The festival was inaugurated at Lulu’s outlet in the Riyadh Avenue Mall, Murabba district, by Adnan V. Alonto, ambassador of the Philippines to Saudi Arabia, in the presence of LuLu officials.
Updated 24 October 2019

LuLu festival celebrates flavors of the Philippines

LuLu Hypermarket has launched its annual Filipino festival titled “Pinoy Fiesta 2019,” showcasing the country’s famous food products.

The week-long festival from Oct. 20 to 26th offers a wide variety of food products imported from the Philippines. 

The festival was inaugurated at Lulu’s outlet in the Riyadh Avenue Mall, Murabba district, by Adnan V. Alonto, ambassador of the Philippines to Saudi Arabia, in the presence of LuLu officials.

According to a press statement, the festival aims at celebrating Filipino culinary heritage, food and health hygiene, best-quality agriculture produce and food products.

Shehim Mohammed, director of LuLu Hypermarket Saudi Arabia, said: “We have always been dedicated to bringing high-quality products from the Philippines. This festival is one such proof that the Filipino community loves the authentic flavors and delicious food selection that LuLu offers. We are thankful to the massive efforts of our own food sourcing office in the Philippines, located at Calamba, Laguna, which made a big contribution to our success in ensuring uninterrupted supply at the most affordable prices throughout the year.” 

HIGHLIGHT

Exclusive promotion campaigns and price-buster offers have been planned for a variety of imported brands, such as Mama Sita’s, Del Monte, Jack N Jill, Lemon Square, Ligo, CDO, Datu Puti, Lucky Me, UFC and Century.

Exclusive promotion campaigns and price-buster offers have been planned for a variety of imported brands, such as Mama Sita’s, Del Monte, Jack N Jill, Lemon Square, Ligo, CDO, Datu Puti, Lucky Me, UFC and Century. A wide range of agricultural produce from the Philippines is on offer, including langsat, curly parsley, white onion, garlic, Philippine mango, bean sprouts, saba, guyabano, calamansi, chayote, jicama, mangosteen, dragon fruit, pomelo, durian, papaya, kamote, rambutan, pineapple, banana, avocado and sweet corn.

Filipino favorites such as milk fish and dried fish are also available during the festival.

Chefs at the hypermarket will prepare throughout the period of the festival authentic Filipino dishes, including: Kare-kare, adobo, pinakbet, bulalo, sinigang and caldereta. Sweets such as pitchi pitchi, puto pao, majablanca, buko pie, cassava cakes, sapin-sapin, buchi and ginataang kamote are available at attractive prices.

LuLu Hypermarket, one of the largest retailers in the region, recently celebrated the group’s 10th anniversary in the Kingdom.

With 180 stores operating worldwide, LuLu aims to provide and sustain the supply of global products at the best rates. It is one of the favorite shopping destinations of both locals and expatriates in the Kingdom.

LuLu is the fastest growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia, and Malaysia. It is one of the Middle East’s top employers with a workforce numbering at more than 55,000.


Zee Global celebrates Diwali with Dia Mirza in UAE

Updated 11 November 2019

Zee Global celebrates Diwali with Dia Mirza in UAE

Global digital platform ZEE5, in association with LuLu, rolled out a series of special events for Diwali. Customers across LuLu stores in Madina Zayed Mall, Abu Dhabi and Al-Barsha, Dubai were treated to a visit from Bollywood star Dia Mirza.

Amongst a host of fun activities, ZEE5 and LuLu curated a Rangoli competition for artists in the Middle East. The winners of the challenge got a chance to meet Mirza in person and go on a shopping spree with her at LuLu stores. 

Mirza said: “It’s always exciting to meet my fans from different parts of the world and I’m especially so happy to have been able to celebrate Diwali with my fans in the Middle East this time. ZEE5 has really done a tremendous job in reaching out to audiences across the globe and I’m glad I was able to be a part of this special initiative.”

LuLu shoppers who bought products worth 100 dirhams ($27) or more won a one-month free subscription to ZEE5 giving them access to exclusive content including movies, shows and originals like Mirza’s Kaafir and Arjun Rampal’s The Final Call.

Archana Anand, chief business officer, ZEE5 Global, said: “With such a large Indian diaspora residing in the Middle East, Diwali becomes one of the most popular festivals in the region. We’ve partnered with LuLu to make this an extra special Diwali for their customers with various exciting events and offers and hope to make this a most memorable event for them.”

Aboobakker TP, regional director of LuLu Hypermarket Abu Dhabi, said: “We have always been committed to highlighting significant festivities for the Indian community like Diwali. This year, we are very proud to celebrate with Dia Mirza, who is well-known for her acting roles promoting Indian tradition and lifestyle. Through these occasions, other nationalities can experience the beauty and diversity of Indian culture. Apart from these events, we are offering a wide range of products in stores for gifting and feasting.”