V-LINE marks anniversary with conference, party

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The party host with Shahzad Haider, CEO of V-LINE MIDDLE EAST, Klaus Menzel, COO of V-LINE EUROPE, and Detlef Daues, CEO of V-LINE EUROPE, on stage.
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Lively discussions took place during the conference: Keynote speaker Jeff Scott, Vice President of Business Development at SMART Software (right), discusses with Naleem Bukari (left) and Rizwan Nawab, Managing Director and Chief Information Officer at V-LINE’s technology partner CODASOL. (Supplied)
Updated 03 October 2019

V-LINE marks anniversary with conference, party

“The future won’t wait. It starts today.” This quote of Detlef Daues, chief executive of V-LINE EUROPE GmbH, best describes the spirit of the user conference and anniversary party, which happened Sept. 4-6 to celebrate the 30/40 anniversary of V-LINE. 

Daues said: “Thirty years V-LINE, 40 years’ experience in MRO supply — we took this as a chance to explore the future internally as well as with our customers. Forty years in MRO supply and a strong belief that big data will readjust the ownership within the supply chain: We will make sure to not give up our pole position in this industry.”

During the three-day program titled “User Conference: Spare Parts Inventory Planning and Optimization,” topics like vested outsourcing and digital MRO supply chain orchestration were discussed.

Phillip Slater, MRO spare parts optimization expert; Jeff Scott, vice president of business development at SMART Software; Kate Vitasek, educator at University of Tennessee; and Gary Cohen, executive coach, gave their keynotes addresses.

The diverse audience consisted of international V-LINE management. Some of V-LINE’s biggest customers came especially from Saudi Arabia to jointly discuss current and future topics in the field of MRO. 

“Different perspectives and insights made the exchange really fruitful. I am thankful and proud that we were able to attract so many participants especially from Saudi Arabia to discuss about our future topics. This underlines our commitment to Vision 2030 of Saudi Arabia,” said Shahzad Haider, chief executive of V-LINE MDDLE EAST. 

More than 400 guests were welcomed in Hannover, where they enjoyed an evening full of varying speeches, good food and stimulating chats. Daues also made a big announcement that from November, he will take up the role of chairman of the group, while Tilman Mieseler will be the new CEO of V-LINE EUROPE.

Daues established V-LINE EUROPE GmbH in the late 1970s to participate in the industrial surge of Saudi Arabia. He then moved to the Kingdom where he spent several years striving to identify what value a small German trading company could create for the country. V-LINE has since that time developed into a group of companies employing more than 200 people worldwide with nearly 150 million euros ($205 million) of revenues.

V-LINE EUROPE GmbH, which is headquartered near Hannover in Germany, offers end-to-end supply chain solutions in 20 different countries primarily in the Middle East, through its Saudi Arabia subsidiary, and also via its customer service centers in other GCC countries, the US, Mexico and Brazil.

MBRSC & Nat Geo air film on UAE astronauts

Updated 27 May 2020

MBRSC & Nat Geo air film on UAE astronauts

National Geographic, in partnership with Mohammed Bin Rashid Space Center (MBRSC), has aired a new film documenting the UAE’s extraordinary journey into space. The 22-minute eye-gripping documentary, the second in a four-part film series, premiered on May 25 on National Geographic and National Geographic Abu Dhabi.

Capturing the journey of UAE Astronauts Hazzaa Al-Mansoori and Sultan Al-Neyadi, the documentary highlights their dreams and aspirations, which inspired them to follow their ambitions to become astronauts. The film also highlights the hundreds of hours of mental and physical training that enabled them to successfully complete the UAE’s historic mission to reach the International Space Station (ISS).

Celebrating the first Emirati astronaut mission, the National Geographic film depicts Al-Mansoori’s experience of arriving at the ISS and sheds light on his emotional journey back to Earth.

Showcasing how the dreams of a young boy growing up in a small desert town in Liwa turned to reality, the documentary narrates the personal story of Al-Mansoori, who achieved his long-cherished goal of space travel, with sheer grit and determination.

“I have grown up with this dream of reaching the stars and I believe that everyone should look outside at night and dream about space. 


The documentary charts the journey of UAE Astronauts Hazzaa Al-Mansoori and Sultan Al-Neyadi as they prepare for their iconic mission, fine-tuning their bodies mentally and physically and learning to adapt to microgravity in space.

“The night before the launch, I was really busy and could not sleep as I was really excited that I was going to space. Reaching the ISS was the proudest moment of my life and I am extremely proud that I accomplished the mission,” said Al-Mansoori.

Moreover, the film gives unique insights into how the UAE astronaut Al-Neyadi’s experience and special expertise in dealing with cutting-edge technology at the UAE military prepared him toward solving some of the most challenging and complex problems related to space.

“Space is really tough on humans and so I had to undergo a lot of physical training exercises, strengthening my muscles and being well equipped to handle everything as a backup flight crew. The specialized training really helped me in adapting myself to all kinds of environments expected in space,” said Al-Neyadi.

In a riveting and compelling style, the documentary charts the journey of Al-Mansoori and Al-Neyadi as they prepare for their iconic mission, fine-tuning their bodies mentally and physically and learning to adapt to microgravity in space. The film also depicts how the Emirati astronauts trained for emergencies that could potentially endanger their lives and the safety of their mission in space.