Historic Diriyah a pillar of new Saudi era

The DGDA signed landmark deals with Aman, a luxury resort developer, and the Greg Norman Golf Course Design Company at the Open Hearts, Open Doors event on Sept. 27.
Updated 30 September 2019

Historic Diriyah a pillar of new Saudi era

Diriyah Gate, a sweeping 19th century adobe city that is the birthplace of the Saudi nation, will be soon unveiled to world leaders and notable guests as a major educational, cultural, recreational, and hospitality hub on the banks of the Hanifa Valley in the heart of the capital city of Riyadh.

Established in July 2017, Diriyah Gate Development Authority (DGDA) is tasked with preserving Diriyah’s history, celebrating its community and developing the historic site into one of the world’s greatest gathering places and a hub for Saudi culture and heritage, and tourism. The DGDA signed landmark deals with Aman, a luxury resort developer, and the Greg Norman Golf Course Design (GNGCD) Company at the Open Hearts, Open Doors event on Sept. 27 that introduced the splendors of Diriyah to the world.

The boutique Aman hotel will be built in Al-Bujairi, the lifestyle and culture hub of the Diriyah Gate megaproject. Aman resorts are renowned for their luxury and personalized service. With no lobbies, bellboys, or reception desks, Aman has upended the typical model of the hospitality industry. Its Diriyah Gate property will have spectacular views of the At-Turaif UNESCO World Heritage Site. 

Meanwhile, the 27-hole Wadi Safar Golf Course will be designed by the GNGCD, one of the world’s leading golf course developers, in an exclusive residential district being developed by DGDA in a verdant valley west of Riyadh.

The Diriyah announcement comes as the Kingdom releases details of its new eVisa system, which also came into effect Sept. 27. 

“The Diriyah Gate development will serve as a gathering place and pillar of Saudi Arabia’s new era of openness. We are incredibly excited about our partnerships with Greg Norman and the resort developer Aman, unveiled just this week, as they offer a taste of the type of unprecedented collaborations we are seeking in our mission to make Diriyah a global icon and the Arabian Peninsula’s must-visit destination,” said Gerard Jerry Inzerillo, CEO of DGDA.

Under the Kingdom’s ambitious Vision 2030 strategic plan, tourism has been identified as a major growth sector, with Saudi Arabia making huge strides in opening up in recent years with the introduction of a wide range of cultural festivals, concerts and sporting events.

DGDA’s role in this cultural expansion includes hosting the Formula E auto racing events, the upcoming Diriyah Season’s series of concerts, and the much-anticipated heavyweight title boxing match between Anthony Joshua and Andy Ruiz Jr. in December.

Asked to remark on Diriyah’s positioning among global cultural destination icons, Inzerillo said: “There’s only one Diriyah. All are welcome to experience the jewel of the Kingdom for themselves.”


LuLu festival celebrates flavors of the Philippines

Updated 24 October 2019

LuLu festival celebrates flavors of the Philippines

LuLu Hypermarket has launched its annual Filipino festival titled “Pinoy Fiesta 2019,” showcasing the country’s famous food products.

The week-long festival from Oct. 20 to 26th offers a wide variety of food products imported from the Philippines. 

The festival was inaugurated at Lulu’s outlet in the Riyadh Avenue Mall, Murabba district, by Adnan V. Alonto, ambassador of the Philippines to Saudi Arabia, in the presence of LuLu officials.

According to a press statement, the festival aims at celebrating Filipino culinary heritage, food and health hygiene, best-quality agriculture produce and food products.

Shehim Mohammed, director of LuLu Hypermarket Saudi Arabia, said: “We have always been dedicated to bringing high-quality products from the Philippines. This festival is one such proof that the Filipino community loves the authentic flavors and delicious food selection that LuLu offers. We are thankful to the massive efforts of our own food sourcing office in the Philippines, located at Calamba, Laguna, which made a big contribution to our success in ensuring uninterrupted supply at the most affordable prices throughout the year.” 

HIGHLIGHT

Exclusive promotion campaigns and price-buster offers have been planned for a variety of imported brands, such as Mama Sita’s, Del Monte, Jack N Jill, Lemon Square, Ligo, CDO, Datu Puti, Lucky Me, UFC and Century.

Exclusive promotion campaigns and price-buster offers have been planned for a variety of imported brands, such as Mama Sita’s, Del Monte, Jack N Jill, Lemon Square, Ligo, CDO, Datu Puti, Lucky Me, UFC and Century. A wide range of agricultural produce from the Philippines is on offer, including langsat, curly parsley, white onion, garlic, Philippine mango, bean sprouts, saba, guyabano, calamansi, chayote, jicama, mangosteen, dragon fruit, pomelo, durian, papaya, kamote, rambutan, pineapple, banana, avocado and sweet corn.

Filipino favorites such as milk fish and dried fish are also available during the festival.

Chefs at the hypermarket will prepare throughout the period of the festival authentic Filipino dishes, including: Kare-kare, adobo, pinakbet, bulalo, sinigang and caldereta. Sweets such as pitchi pitchi, puto pao, majablanca, buko pie, cassava cakes, sapin-sapin, buchi and ginataang kamote are available at attractive prices.

LuLu Hypermarket, one of the largest retailers in the region, recently celebrated the group’s 10th anniversary in the Kingdom.

With 180 stores operating worldwide, LuLu aims to provide and sustain the supply of global products at the best rates. It is one of the favorite shopping destinations of both locals and expatriates in the Kingdom.

LuLu is the fastest growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia, and Malaysia. It is one of the Middle East’s top employers with a workforce numbering at more than 55,000.