LONDON: Abu Dhabi Media has struck a broadcast partnership with the US-based mixed martial arts promotion company UFC, according to a statement.
The multi-year agreement will give the UAE-based media company access to all live UFC events and non-live programming, starting with last Sunday’s fight between Max Holloway and Dustin Poirier.
Abu Dhabi Media will have the exclusive multimedia rights to show all UFC content in the Middle East and North Africa (MENA), including live events, pre- and post-event programming.
Live UFC events will be broadcast on the Abu Dhabi Sports 4 channel, with a planned digital subscription service that will offer customers online access to all live UFC events and library content in Arabic.
“UFC has a very passionate fan base across the UAE and the whole MENA region,” said Noura Al-Kaabi, chair of Abu Dhabi Media. “We are delighted to bring the UFC back to Abu Dhabi Media and we are excited to share their content with our viewers.”
David Shaw, senior vice president for international and content at UFC, said the MENA region is “extremely important” to the company.
“We are looking forward to working closely with Abu Dhabi Media on localized media initiatives for the region,”
The Las Vegas-based UFC produces more than 40 live events annually, with programming broadcast to a billion TV households in more than 165 countries and territories.
Abu Dhabi Media strikes deal with sport giant UFC
Abu Dhabi Media strikes deal with sport giant UFC
LONDON: Abu Dhabi Media has struck a broadcast partnership with the US-based mixed martial arts promotion company UFC, according to a statement.
Saudi government’s digital activity comes under scrutiny in new report
- Ministry of Health found to have ‘most engaging’ social media content
- Education Ministry has ‘top-performing website’
DUBAI: The Kingdom’s health, education and sports ministries were among the government’s top social media performers in 2021, according to a report analyzing their digital activity.
The “State of Digital Government” report was put together by social media marketing company Emplifi in partnership with advertising network Extend.
“Social media is a valuable tool for government agencies to communicate with citizens and residents, to build and establish trust, share important information quickly and in real-time, answer questions and engage at a more personal level,” Christian Bechara, Emplifi’s vice-president for the Middle East and Africa, told Arab News.
“The world is increasingly social first, and public sector organizations compete with private sector brands for the same attention and awareness,” he added.
“Saudi Arabia recognizes that digitization and innovation in governmental services are necessary to provide capabilities at scale, to lead as a G20 country, and to keep up with the shift in information consumption.”
According to the report, the Ministry of Health had the top-performing social media accounts, while the Ministry of Education had the top-performing website and the Ministry of Sports ranked first in terms of “e-participation.”
It said also that the Ministry of Municipal Rural Affairs was the most active, the Ministry of Education the most mentioned and the Ministry of Health the most followed, as well as having the most engaging content, most new followers and most engaged users.
According to Bechara, the report analyzed the digital performance of 24 ministries across 81 social media accounts and 24 websites.
“In 2021, we saw exponential growth in followers across all ministerial social media accounts, and in particular, 7.1 million new followers,” he said.
In terms of the people talking about and engaging with Saudi ministries, the report found that about two-thirds were aged 18 to 35 and about 75 percent were male.
“Around 66 percent of social media users are Gen Z, which is no surprise — they’ve grown up with the internet and social networks at their fingertips. In their eyes, government agencies are another brand competing in the same space,” Bechara said.
When looking at the content, the report found that while 62 percent of all posts used photos, the most appealing format was video, which accounted for 42 percent of all engagements.
That picture was similar to what was happening in the private sector, Bechara said.
“Short-form video as a means to share information and updates, plus the use of influencers is a common strategy across all organizations and part of a successful marketing mix.”
Saudi Arabia’s young, highly connected population, coupled with the Kingdom’s digitization and modernization efforts has positioned social media as the ideal channel for the government to connect with its citizens.
Bechara advised ministries to “continue focusing on your audience, using data and metrics to tailor content.”
But he said governments should not use social media for all their messaging. Rather they should think about the relevancy and value of social media content “and how it will be perceived.”
“Lastly, always engage with your followers,” Bechara said. “Social media is very much here to stay, and it’s great to see government agencies pushing boundaries.”
Twitter plan to fight midterm misinformation falls short, voting rights experts say
LONDON: Twitter Inc. on Thursday set out a plan to combat the spread of election misinformation that revives previous strategies, but civil and voting rights experts said it would fall short of what is needed to prepare for the upcoming US midterm elections.
The social media company said it will apply its civic integrity policy, introduced in 2018, to the Nov. 8 midterms, when numerous US Senate and House of Representatives seats will be up for election. The policy relies on labeling or removing posts with misleading content, focused on messages intended to stop voting or claims intended to undermine public confidence in an election.
In a statement, Twitter said it has taken numerous steps in recent months to “elevate reliable resources” about primaries and voting processes. Applying a label to a tweet also means the content is not recommended or distributed to more users.
The San Francisco-based company is currently in a legal battle with billionaire Elon Musk over his attempt to walk away from his $44-billion deal to acquire Twitter.
Musk has called himself a “free speech absolutist,” and has said Twitter posts should only be removed if there is illegal content, a view supported by many in the tech industry.
But civil rights and online misinformation experts have long accused social media and tech platforms of not doing enough to prevent the spread of false content, including the idea that President Joe Biden did not win the 2020 election.
They warn that misinformation could be an even greater challenge this year, as candidates who question the 2020 election are running for office, and divisive rhetoric is spreading following an FBI search of former President Donald Trump’s Florida home earlier this week.
“We’re seeing the same patterns playing out,” said Evan Feeney, deputy senior campaign director at Color of Change, which advocates for the rights of Black Americans.
In the blog post, Twitter said a test of redesigned labels saw a decline in users’ retweeting, liking and replying to misleading content.
Researchers say Twitter and other platforms have a spotty record in consistently labeling such content.
In a paper published last month, Stanford University researchers examined a sample of posts on Twitter and Meta Platforms’ Facebook that altogether contained 78 misleading claims about the 2020 election. They found that Twitter and Facebook both consistently applied labels to only about 70 percent of the claims.
In a statement, Twitter said it has taken numerous steps in recent months to “elevate reliable resources” about primaries and voting processes.
Twitter’s efforts to fight misinformation during the midterms will include information prompts to debunk falsehoods before they spread widely online.
More emphasis should be placed on removing false and misleading posts, said Yosef Getachew, media and democracy program director at nonpartisan group Common Cause.
“Pointing them to other sources isn’t enough,” he said.
Experts also questioned Twitter’s practice of leaving up some tweets from world leaders in the name of public interest.
“Twitter has a responsibility and ability to stop misinformation at the source,” Feeney said, saying that world leaders and politicians should face a higher standard for what they tweet.
Twitter leads the industry in releasing data on how its efforts to intervene against misinformation are working, said Evelyn Douek, an assistant professor at Stanford Law School who studies online speech regulation.
Yet more than a year after soliciting public input on what the company should do when a world leader violates its rules, Twitter has not provided an update, she said.
Google opposes Facebook-backed proposal for self-regulatory body in India - sources
- India wants a panel to review complaints about content decisions
- Google says self-regulatory system sets bad precedent - sources
NEW DELHI: Google has grave reservations about developing a self-regulatory body for the social media sector in India to hear user complaints, though the proposal has support from Facebook and Twitter, sources with knowledge of the discussions told Reuters.
India in June proposed appointing a government panel to hear complaints from users about content moderation decisions, but has also said it is open to the idea of a self-regulatory body if the industry is willing.
The lack of consensus among the tech giants, however, increases the likelihood of a government panel being formed — a prospect that Meta Platforms Inc’s Facebook and Twitter are keen to avoid as they fear government and regulatory overreach in India, the sources said.
At a closed-door meeting this week, an executive from Alphabet Inc’s Google told other attendees the company was unconvinced about the merits of a self-regulatory body. The body would mean external reviews of decisions that could force Google to reinstate content, even if it violated Google’s internal policies, the executive was quoted as saying.
Such directives from a self-regulatory body could set a dangerous precedent, the sources also quoted the Google executive as saying.
The sources declined to be identified as the discussions were private.
In addition to Facebook, Twitter and Google, representatives from Snap Inc. and popular Indian social media platform ShareChat also attended the meeting. Together, the companies have hundreds of millions of users in India.
Snap and ShareChat also voiced concern about a self-regulatory system, saying the matter requires much more consultation including with civil society, the sources said.
Google said in a statement it had attended a preliminary meeting and is engaging with the industry and the government, adding that it was “exploring all options” for a “best possible solution.”
ShareChat and Facebook declined to comment. The other companies did not respond to Reuters requests for comment.
Self-regulatory bodies to police content in the social media sector are rare, though there have been instances of cooperation. In New Zealand, big tech companies have signed a code of practice aimed at reducing harmful content online.
Tension over social media content decisions has been a particularly thorny issue in India. Social media companies often receive takedown requests from the government or remove content proactively. Google’s YouTube, for example, removed 1.2 million videos in the first quarter of this year that were in violation of its guidelines, the highest in any country in the world.
India’s government is concerned that users upset with decisions to have their content taken down do not have a proper system to appeal those decisions and that their only legal recourse is to go to court.
Twitter has faced backlash after it blocked accounts of influential Indians, including politicians, citing violation of its policies. Twitter also locked horns with the Indian government last year when it declined to comply fully with orders to take down accounts the government said spread misinformation.
An initial draft of the proposal for the self-regulatory body said the panel would have a retired judge or an experienced person from the field of technology as chairperson, as well as six other individuals, including some senior executives at social media companies.
The panel’s decisions would be “binding in nature,” stated the draft, which was seen by Reuters.
Western tech giants have for years been at odds with the Indian government, arguing that strict regulations are hurting their business and investment plans. The disagreements have also strained trade ties between New Delhi and Washington.
US industry lobby groups representing the tech giants believe a government-appointed review panel raises concern about how it could act independently if New Delhi controls who sits on it.
The proposal for a government panel was open to public consultation until early July. No fixed date for implementation has been set.
Disney+ subscribers surge as Netflix stumbles
SAN FRANCISCO: The Disney+ streaming service saw its number of paying subscribers leap beyond expectations in the last quarter, as rival Netflix’s client count ebbed, results showed Wednesday.
The number of people subscribing to Disney+ topped 152 million, up some 31 percent from the same period a year earlier, the entertainment giant said in an earnings report.
Disney’s bottom line was also boosted by rising revenue from its theme parks, which showed signs of recovering from stifled attendance during the pandemic.
Better-that-expected earnings reported by Disney came as many of the tech titans that flourished during the pandemic curb costs in the face of inflation and people get back to living life in the real world instead of online.
Disney shares were up more than 6 percent in after-market trades that followed release of the earnings figures.
“We had an excellent quarter, with our world-class creative and business teams powering outstanding performance at our domestic theme parks, big increases in live-sports viewership, and significant subscriber growth at our streaming services,” said Disney chief executive Bob Chapek.
The 14.4 million Disney+ subscribers added in the recently ended quarter raised the overall number of subscriptions to its streaming services, which include Hulu and ESPN+, to 221 million, Chapek added.
The overall number of subscribers to Disney streaming services topped those of Netflix for the first time.
“Investors will breathe a sigh of relief from Disney’s robust fiscal (quarterly) earnings,” said Insider Intelligence principal analyst Paul Verna.
“The streaming figures will be seen as an indicator of the health of the market, especially after lackluster subscriber figures from Netflix and Comcast.”
Disney also announced that an ad-subsidized version of its streaming television subscription service will be offered in the United States starting December 8 at a monthly price $3 less than the ad-free offering.
Taking a page from Netflix’s playbook, Disney has been investing in shows created in places outside the United States.
The company plans to “step up” investments in such local original content, Chapek said, pointing out a film concert and docu-series focused on South Korean music sensation BTS.
He expressed confidence in Disney theater films in the works, including an eagerly anticipated “Black Panther: Wakanda Forever” addition to its Marvel superhero line-up.
A trailer for the Black Panther film logged more than 170 million views in the 24 hours after its release, Chapek said.
“Disney still faces economic uncertainty and intense competition, but performance should at least temporarily put to rest some of Wall Street’s gloomier perceptions about the company, and more broadly about the entertainment industry,” said Paul Verna, an analyst at Insider Intelligence.
Rival Netflix has reported losing subscribers for two quarters in a row, as the streaming giant battles fierce competition and viewer belt tightening, though the firm assured investors of better days ahead.
The loss of 970,000 paying customers in the most recent quarter was less than expected, leaving Netflix with just shy of 221 million subscribers.
“Our challenge and opportunity is to accelerate our revenue and membership growth... and to better monetize our big audience,” the firm said in its earnings report.
After years of amassing subscribers, Netflix lost 200,000 customers worldwide in the first quarter compared to the end of 2021.
Netflix said in its earnings report that it had expected to gain a million paid subscribers in the current quarter.
Netflix executives have made it clear the company will get tougher on sharing logins and passwords, which allow many to access the platform’s content without paying.
In an effort to draw new subscribers, Netflix said it will work with Microsoft to launch a cheaper subscription plan that includes advertisements.
The ad-supported offering will be in addition to the three account options already available, with the cheapest plan coming in at $10 per month in the United States.
Kerning Cultures’ new podcast tells ‘forgotten tales’ from around the region
- Arabic-language show ‘Masafat’ aims to bridge ‘gap in media coverage,’ host says
DUBAI: Kerning Cultures Network has released a new show “Masafat” that aims to tell overlooked and forgotten stories spanning the Middle East region — from Jerusalem and Palestine to Egypt and Morocco.
Inspired by the network’s first English show “Kerning Cultures,” “Masafat” was launched because “we believe it’s important to have the same narrative style podcast in Arabic, telling stories in our native language — especially stories that are often overlooked or even forgotten,” Heba Afify, managing editor for Arabic content, told Arab News.
The show’s 13 episodes explore various topics, such as women in mahraganat (a popular form of street music in Egypt), Al-Quds Radio and how it contributed to the cultural and art scene in Palestine, block painting in Syria and reclaiming public spaces in Lebanon.
Afify, who also hosts the show, said: “There’s a gap in the media coverage when it comes to representation of what life looks like in our region, away from the politics and the sensational takes that often constitute the majority of media attention the region receives.”
She said the company was keen on “producing every episode with the perspective and knowledge of a local producer who knows the place and topic inside and out. So besides our diverse team, we collaborated with freelance producers from the countries that we cover in each episode.”
Although podcasts are a relatively new medium, they have grown in popularity with 67 percent of listeners in Saudi Arabia tuning in at least once a week, according to a 2021 report by Rising Giants Network.
“‘Masafat’ is built on the understanding that podcasts as a medium offer a safe space for stories that often don’t get featured or picked up by mainstream media,” said the network’s marketing director, Bella Ibrahim.
“Podcasts especially resonate with younger listeners that don’t feel seen or represented in mainstream media,” she added, with more than half of podcast listeners aged under 22, according to Mohtwize’s latest report.
The goal of “Masafat” is not only to tell overlooked stories but also to shine a light on the true nature of the region by exploring the “lost pieces of our history, the complex realities behind flashy headlines, inspirational journeys and the multifaceted unique realities of living in each corner of this region,” Afify said.
“Such nuanced coverage of our region grounded in deep knowledge and experience and an authentic and sympathetic approach is very much lacking and is crucial in correcting misrepresentation and giving our stories a place to be told.”