Where We Are Going Today: Iluba’s flowers are forever

Iluba uses a treatment process to preserve fresh roses making them last for months.
Updated 26 October 2018

Where We Are Going Today: Iluba’s flowers are forever

  • The process used to extend the life of the flowers is complex and workers have only a few hours after the flower is plucked to complete the preservation and fully capture its freshness

JEDDAH: Beautiful flowers that stay fresh and vibrant for months on end — it sounds like a fantasy but the florists at Iluba have made it a wonderful reality.

The international company, which is based in Gauteng, South Africa, uses an innovative, patented treatment process to preserve fresh roses and other flowers for up to six months.

Enter the store — on Sari Street in Jeddah’s Al-Khalidiyah district — and you are greeted with a whiff of floral scent that is a welcome relief from the city smell of traffic and smoke. 

The process used to extend the life of the flowers is complex and workers have only a few hours after the flower is plucked to complete the preservation and fully capture its freshness.

There are a variety of options for displaying the blooms, including wood and glass containers, and even the hourglass from Disney classic “Beauty and the Beast” is available. Classic flower colors such as red, yellow, white are available, along with more unusual options such as black, brown, blue and purple, offering something to match every taste. 


Saudi king, crown prince condole with UAE leaders on Sharjah official’s demise 

Updated 10 July 2020

Saudi king, crown prince condole with UAE leaders on Sharjah official’s demise 

  • Sheikh Al Qasimi, deputy ruler of the emirate of Sharjah, died in London on Thursday

RIYADH: Saudi Arabia's King Salman and Crown Prince Crown Prince Mohammed bin Salman sent messages of condolences on Friday to the leaders of the United Arab Emirates (UAE) on the death of Sheikh Ahmed bin Sultan Al Qasimi, deputy ruler of the emirate of Sharjah.

"(We) ask God Almighty to bless him with the grace of his mercy and forgiveness, and accommodate him in his vast paradise," King Salman said in separates messages to UAE President Sheikh Khalifa bin Zayed Al Nahyan, and to Sheikh Dr. Sultan bin Muhammad Al Qasimi, member of the Supreme Council and Ruler of Sharjah.

Crown Prince Muhammad bin Salman, Saudi deputy prime minister and minister of defense, also sent separate messages to the two leaders expressing his sympathies, the Saudi Press Agency (SPA) reported.

Sheikh Al Qasimi passed away in London on Thursday, according to the Emirates News Agency (WAM). 

The state news agency announced a three-day mourning period in Sharjah.