South Korean envoy ‘thrilled’ over blossoming cultural ties with Saudi Arabia

Crown Prince Mohammed bin Salman shakes hands with South Korean President Moon Jae-in during his visit to South Korea. (SPA/File)
Updated 19 July 2019
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South Korean envoy ‘thrilled’ over blossoming cultural ties with Saudi Arabia

  • The two nations wish to work on ‘enhancing cultural and popular exhanges and build bases for cooperation’

RIYADH: South Korea’s ambassador to Saudi Arabia has spoken of his “thrill and excitement” over the “marvelous fruition” of cultural ties between the two countries.

Envoy Jo Byung-wook, recently seen on TV enthusiastically dancing and waving a light rod during a K-pop music concert in Jeddah, told Arab News that his country was looking forward to further enhancing Saudi-South Korean mutual understanding and connection of minds.

Relations have continued to blossom following Crown Prince Mohammed bin Salman’s visit to the east Asian nation last month — the most senior Saudi to tour South Korea since the late King Abdullah in 1998.

In the first bilateral summit between the two countries, the crown prince met with South Korean President Moon Jae-in at the presidential Blue House, and as well as discussing economic and investment prospects the leaders pledged to become “reliable friends for the future,” promising opportunities for cultural exchange.

Jo said that culturally, both countries had plenty to offer. “Korea has various cultural assets to attract Saudi people; pop music, drama, traditional dance, fashion, beauty, food, and even architecture, paintings, and interior design.”

He also highlighted which aspects of Saudi culture he would like to share with his own people. “In 2017 the exhibition ‘Roads of Arabia’ was held in Seoul for about three months, showing Saudi culture and history with its archaeological artifacts, which attracted and fascinated more than 120,000 Koreans. I think this is a good example of what the Kingdom can introduce to Korea.

“Saudi Arabia has beautiful Arabic calligraphy, especially that of the Holy Qur’an, which I believe could fascinate Koreans, since we also have our own way of calligraphy. And Saudi traditional cuisine is very unique and healthy, so I always wanted to introduce it to Korean people,” said Jo.

According to the communique which followed the crown prince and South Korean president’s meeting, the two nations also wished to work on “enhancing cultural and popular exchanges and build bases for cooperation that would continue affecting the coming generations.” To that end, memorandums of understanding were signed in the fields of culture, tourism, sport, social protection, human resources management and civil service.

Academic scholarships

The official communication also stated that South Korea and Saudi Arabia had agreed to expand academic scholarships, exchange programs, educational opportunities, student visits, the translation of distinguished scientific and arts materials and their publication in scientific journals.

Jo added that the Korean Embassy was planning to host several events that would help promote cultural exchange.

Korea is keen to help the Kingdom achieve the goals of Vision 2030, and Korea will actively participate in cultural activities in the Kingdom so that we may contribute to achieving the ‘vibrant society’ goal of Vision 2030.

Ambassador Jo Byung-wook

“The embassy has started a new cultural journey since last year, because my assignment coincided with the period of transformation the Kingdom is undergoing with the launch of Vision 2030,” he said.

During 2018, the embassy held several events including the Korea-Arab Friendship Caravan showcasing traditional and modern Korean music and dance, an exhibit at the Riyadh National Museum — on loan from the Korean National Museum -— displaying more than 500 archaeological artifacts, and the screening of the first Korean movie at the Indian Embassy.

This year officials have planned even more events, such as the 4th Korean Ambassador’s Cup Taekwondo tournament, the 1st Korean Film festival, which will screen several Korean movies, the 2nd Ambassador’s Cup Korean Speech Contest, a reception for Korean National Day, and a workshop by Korean handicraft experts.

“Korea is keen to help the Kingdom achieve the goals of Vision 2030, and Korea will actively participate in cultural activities in the Kingdom so that we may contribute to achieving the ‘vibrant society’ goal of Vision 2030,” said the envoy.

He also commented on the popularity of K-pop, or South Korean popular music, which has recently been sweeping the nation.  K-pop boy band Super Junior recently took to the stage during the Jeddah Season festival as part of their world tour, becoming the first Korean group to perform in the Kingdom.

Jo said: “These concerts will help promote cultural cooperation and increase mutual goodwill between Korea and Saudi Arabia, because culture plays an important role in enhancing mutual understanding and connecting people’s minds.”

The ambassador was famously seen on a televised broadcast getting into his groove at the show. “During the concert, I was so thrilled and excited, and could feel the enormous change that Saudi Arabia is going through, which I believe is a beginning of a marvelous fruition. I can say that I saw a whole new Saudi Arabia that night,” he added.

Jo expected more K-pop groups to appear in the Kingdom, including BTS who are due to perform in the Saudi capital in October as part of Riyadh Season.


Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

Updated 25 April 2024
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Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

  • The chosen logo will be used in all events commemorating the 70th anniversary of the two countries
  • Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan

The Japanese Ministry of Foreign Affairs has called for applications to design a logo to mark the 70th anniversary of the establishment of diplomatic relations between Japan and Saudi Arabia in 2025.

The chosen logo will be used in all events commemorating the 70th anniversary of the two countries.

Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan.

The Ministry of Foreign Affairs of Japan, the Japanese embassy in Saudi Arabia, the Japanese consulate-general in Jeddah and the Saudi government will announce the best logo design on their websites and social media accounts.

The deadline for applications is June 10. Applications must be submitted as an email to [email protected].

Each logo design must be no larger than 3 MB in electronic format, with a resolution of 300 dpi or higher, in a file format — JPEG or PDF — that will fit an A4 size when printed.

An explanation of the purpose of the proposed logo mark is required with each submission.

A similar application was announced in 2021, when the UAE and Japan commemorated the 50th anniversary of establishing their diplomatic relationship.

More information on the applications can be found here: The 70th anniversary of the establishment of diplomatic relations between Japan and the Kingdom of Saudi Arabia in 2025 call for designs of the commemorative logo.


Saudi Arabia, Japan officials discuss investment ties

Updated 25 April 2024
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Saudi Arabia, Japan officials discuss investment ties

DUBAI: Saudi Arabia’s Ambassador to Japan Dr. Ghazi Binzagr met with Nobuyori Kodaira, chairman of the Japan Cooperation Center for the Middle East, on Thursday in Tokyo to discuss improving mutual investments.

The two officials highlighted the role that the JCCME plays in supporting Japan’s investments in Saudi Arabia, in sectors including healthcare, industry and entertainment.

The JCCME set up its regional headquarters in Riyadh in the 1990s. It now has an office in Dammam with an investment desk, while a water desk has been opened in Jeddah.

In 2018, the JCCME set up an investment-promotion scheme to fulfil the aims of the Saudi-Japan Vision 2030, within the framework of the Saudi Vision 2030 plan.


L’Oréal Middle East launches women upskilling project in Saudi Arabia

Updated 25 April 2024
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L’Oréal Middle East launches women upskilling project in Saudi Arabia

  • L’Oreal Middle East inks pact with Kingdom’s Himayah Organization
  • The initiative aims to help 600 women prepare for the workplace

DUBAI: As it celebrates its 25th anniversary, L’Oreal Middle East has signed an agreement with the Himayah Organization in Saudi Arabia to support its “Safe Homes” initiative, which seeks to provide skills training for more than 600 women.

“The project aims to have a lasting long-term impact through psychological support and skill training,” said Laurent Duffier, CEO of L’Oreal Middle East, in an interview with Arab News en Francais.

Over the past 25 years, L’Oreal has assisted 25,000 women in the region.

L’Oreal launched its Hairdressing Academy in Riyadh and Dammam in 2023, to upskill and integrate women in the workforce, recording a 70 percent employment rate in this growing beauty segment in Saudi Arabia. The program is expected to create 15,000 jobs for Saudi women.

The flagship “L’Oreal for Women in Science” program invested over $925,000 in endowments to support 51 female Arab scientists over the past decade and advocate for gender equality in STEM, or science, technology, engineering and mathematics.

In addition, the firm’s “Stand Up Against Street Harassment” project trained more than 11,000 participants on countering gender-based violence.

Laurent Duffier, CEO of l'Oreal Middle East and Dr. Sameera Alghamdi, chairwomen of Himayah Organization announcing the MOU signature during the L'Oreal Middle East 25th anniversary event. (Supplied)

While the brand’s products have been distributed in the region since the 1960s, L’Oreal opened its first subsidiary in the Middle East in 1998, and currently serves 10 markets.

Today, the group is moving toward its 2030 sustainability, innovation and technology goals by engaging stakeholders across the supply chain, including consumers and startups, through strategic partnerships.

L’Oreal aims to foster innovation by investing in the startup ecosystem, the latest being the partnership with Astrolabs that launched the “L’Oreal Tech Quest Challenge” earlier in April 2024.

“The future is for beauty tech, tackling current industry challenges and augmenting the impact of L’Oreal’s solutions. ‘L’Oreal Tech Quest Challenge’ awarded a group of winners whose work will be incorporated in developing tools and best practices across the SAPMENA (South Asia Pacific - Middle East - North Africa) region,” said Duffier.

The region is home to a growing startup ecosystem. “LEAP in Saudi Arabia held in March reflects the growing entrepreneurial and creative energy in the Kingdom,” he added.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally.

The GCC market ranks among the top 10 beauty markets worldwide, valued at $11.7 billion in 2024. Since the COVID-19 pandemic, the market has grown by 10 percent, fueled by underlying macroeconomic trends.

“Non-oil GDP in the GCC is growing at 4 to 5 percent while growing at less than 1 percent in Europe. The inflow of high-net-worth individuals had a positive impact on the luxury market in the UAE. While demand for beauty, particularly in Saudi Arabia, tripled during the last three years with the rise in women’s access to the workforce, and increase in disposable income,” said Duffier.

“The quality of retail execution, and the growth of new beauty concepts in the Kingdom, are factors boosting the market in the region, further enhanced by the growth in e-commerce,” he added.

According to a Boston Consulting Group report, in 2020 the Kingdom’s e-commerce share of total retail was 6 percent. This was far behind mature e-commerce markets and the worldwide average of 18 percent, but was 60 percent higher than the Kingdom’s 2019 share. It has been forecast that there will be double-digit growth post-COVID-19, with market value expected to exceed $13.3 billion by 2025.

“Saudi Arabia displays accelerated growth across segments. Efforts to diversify the economy are clear. It is the biggest economy in the region, with the highest potential, and it is a priority market for L’Oreal,” said Duffier.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally. (Supplied)

The offer-driven beauty and personal care market is expected to continue to be led by product innovation and beauty technology, for better end-user results, he said.

“We are launching Melasyl, after 18 years of R&D. A breakthrough ingredient for skin care treatments, among other applications,” said Duffier.

With lipstick used 5,000 years ago in Mesopotamia, Duffier describes the Middle East as the “cradle of beauty and a region that defines beauty trends.” The region has a diverse customer base, covering the full spectrum of skin and hair colors, is shifting toward digital platforms, and more sustainable consumption.

“We are working with startups to offer sustainable innovative products, with 70 percent of consumers opting for sustainable products,” said Duffier.

“We are no longer a beauty company, but a beauty tech company. Anchored in innovation and sustainability, the objective remains beauty for all. The future of beauty will be increasingly personalized to create beauty that moves the world, and most importantly to create beauty that moves the Middle East,” he said.

The quest for sustainability is also a byproduct of the reconciliation between beauty and tech, developed and implemented across the various segments: hair care (Airlight pro), derma cosmetics, the latest being La Roche-Posay’s diagnostic virtual reality tools, and make-up applications in collaboration with Microsoft.

“By applying green science, 95 percent of products’ ingredients will be bio-based and traceable to natural green-science formulations by 2030,” he said.

Advancing toward its sustainability targets, the “L’Oreal for the Future” program aims to reduce carbon dioxide emissions at all sites, and move to renewables, waste management and water treatment by 2030.

L’Oreal Middle East expects a 50 percent reduction in distribution-related carbon dioxide emissions, and a 70 percent reduction in water consumption with the introduction of Gjosa shower heads in hair salons.

Set to launch in the region this year, the latter is expected to target 500 salons per year, for a total yearly saving of 35 million gallons of water.

This is in addition to the recycling of 340 tonnes of waste over the past two years in Saudi Arabia, which is a Garnier initiative in collaboration with Panda and Naqaa Solutions.


Saudi cultural attache in Japan receives Jeddah University delegation

Updated 25 April 2024
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Saudi cultural attache in Japan receives Jeddah University delegation

DUBAI: Saudi Arabia’s cultural attache in Japan hosted on Thursday a delegation from Jeddah University, led by the institution’s Vice President for Academic Affairs and Development Dr. Monagi bin Hassan Al-Kanaani.

Dr. Anas Ahmed, Jeddah University’s dean of the College of Engineering, and Dr. Mohammed Kalkatawi, director of the Data Management Office at the institution, were part of the delegation.

 

 

Badr Al-Otaibi, director of the office of the Saudi Arabia cultural attache in Japan, received the delegation.

The officials discussed their visits to several Japanese universities to explore cooperation opportunities and sign student-exchange agreements.


Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

Updated 24 April 2024
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Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

  • Saudi Ministry of Foreign Affairs stresses importance of the commitment of donor countries to the organization

RIYADH: Saudi Arabia has welcomed an independent committee’s report on the performance of the UN Relief and Works Agency for Palestine Refugees, the Saudi Press Agency reported on Wednesday.
The Saudi Ministry of Foreign Affairs said the Kingdom backed the report, which confirmed UNRWA’s main role in supporting the relief, humanitarian and developmental efforts of the Palestinian people.
The ministry further reiterated Saudi Arabia’s emphasis on the importance of the commitment of donor countries to UNRWA to ensure the sustainability and effectiveness of all forms of support for refugees in a way that reduces their suffering, especially in light of the Israeli occupation’s continued violations of international law and international humanitarian law.