Mohamed Yousuf Naghi debuts BMW 7 Series LCI

BMW 7 Series customers can enjoy advanced technology with features such as in-car ambient lighting and nappa leather upholstery.
Updated 27 May 2019
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Mohamed Yousuf Naghi debuts BMW 7 Series LCI

Mohamed Yousuf Naghi Motors, the official importer and distributor of BMW vehicles in Saudi Arabia, has announced the launch of the BMW 7 Series LCI to customers across the Kingdom.
“The BMW 7 Series is a clear and powerful statement of intent by the German carmaker and a model that will dominate the Kingdom’s luxury executive automobile market for years to come,” the company said. The Saudi distributor described the latest models as “every motorist’s ideal vehicle.”
It said the BMW 7 Series combines strong performance and the latest driver assistance and connectivity technology.
Mohamed Yousuf Naghi Motors expects the vehicle to be received with excitement in the Kingdom by motorists “who appreciate the sheer driving pleasure only BMW can deliver.”
Donn Muirhead, managing director of Mohamed Yousuf Naghi Motors, said: “It is our great pleasure to announce the arrival of BMW’s newest flagship luxury vehicle to our new customers and loyal clients throughout the Kingdom of Saudi Arabia.”
He added: “Our discerning customers will truly appreciate the capabilities, technology, performance and pure driving joy of the BMW 7 Series as it becomes the iconic leader in premium mobility.”
The new BMW 7 Series has been significantly upgraded with an emphasis on precision and design, with features that give the vehicle a greater presence including a new 40 percent larger, single-piece BMW kidney grille.
The BMW 7 Series is available at Mohamed Yousuf Naghi Motors showrooms in two new models, each boasting fully revised engines: The 6-cylinder 740iLi and 8-cylinder 750iLi xDrive, with the latter accelerating from 0–100 km/h in 4.4 seconds at 450 hp, and the 6-cylinder equivalent offering 326 hp, with a maximum torque of 450 Nm at 1380 rpm.
The BMW 7 Series’ enhanced performance is delivered thanks to BMW EfficientDynamics engineering and a lightweight carbon core that means the car weighs 130 kg less than its predecessor.
The interior of the BMW 7 Series features the latest BMW ConnectedDrive driver assistance and entertainment systems, including touch command that allows passengers in the rear to control multiple in-car functions using a seven-inch Samsung tablet.
BMW 7 Series customers can enjoy advanced technology features such as the panoramic “Sky Lounge” sun roof, in-car ambient lighting and nappa leather upholstery.
Established in 1990, Mohamed Yousuf Naghi Motors has been the exclusive and official importer of BMW Group brands — BMW, MINI and Rolls-Royce — for 27 years in Saudi Arabia. It has showrooms and service centers in Jeddah, Riyadh, Alkhobar, Qassim, Makkah and Madinah.


muvi Cinemas opens its doors to audiences in Jeddah

Updated 11 August 2019
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muvi Cinemas opens its doors to audiences in Jeddah

  • The first audio and visual experience of its kind in the Kingdom

JEDDAH: “muvi Cinemas”, the first nationally owned and operated cinema in Saudi Arabia, opened its doors on Saturday and welcomed its first audiences at Mall of Arabia in Jeddah. 

This Saudi cinema is operated by Next Generation Company and is filled with outstanding Saudi talents. 

Saudi Media Minister Turki bin Abdullah Al-Shabanah inaugurated the first branch of the cinema chain at the Mall of Arabia in Jeddah on August 6, 2019.

The first muvi Cinema in Jeddah accommodates 1,950 guests in 15 screens and offers 21 seats for audiences with special needs. 

Muvi Suites feature luxurious, fully-motorized reclining leather chairs with footrest to sit back and relax. (Supplied photo)

Muvi offers many first-of-its-kind experiences in the Kingdom, including the use of Barco’s high-resolution laser projectors to offer the ultimate visual quality on the largest screen in the Kingdom, as well as the use of the first Dolby Atmos surround system in the Kingdom for the best-in-class audio experience for blockbusters. These technologies can be enjoyed at the Xperience screen, which also offers seats with smartphone chargers and extended legroom.

Another new experience for audiences can be enjoyed at ScreenX, which offers a truly immersive blockbuster experience for those who do not want to just watch a film, as several multi projectors work in tandem to project a realistic panoramic image on the main screen and on the side walls simultaneously, so that audience feel as if they are right the movie.

For those looking for the ultimate luxury cinema experience, Muvi Suites offers a special experience with the best amenities, audio and visual experiences and a private lounge. These suites feature luxurious, fully-motorized reclining leather chairs with footrest to sit back and relax. The most-luxurious suites are designed to ensure uninterrupted viewing pleasure on the large screen. 

Audiences can meet their family and friends at the exclusive private lounge for snacks before the movie starts or have their meals in the comfortable chairs with sliding tables. Muvi Suites accommodates 102 guests in 3 screens.

In ScreenX, several multi projectors work in tandem to project a realistic panoramic image on the main screen and on the side walls simultaneously. (Supplied photo)

Muvi will soon launch the Junior screen, in which children enter a special entertainment room to express their creative ideas and drawings, dive into the safe ball pit and then enter the main screen through a special “slide” to watch their movie. 

Encouraged by Muvi for their innovations, their drawings will be displayed on the big screen before each show. Junior offers comfortable and colorful seating for children, with the possibility of hosting family events.

Muvi Cinemas’ management confirmed an expansion plan to launch 250 new screens across the Kingdom within 24 months to offer unique and exclusive experiences for all guests, and recruit and train more local talents.

For more information about muvi Cinemas, kindly visit:

Website: www.muvicinemas.com
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