Al-Jamila magazine, Persil promote Saudi fashion industry

Al-Jamila website has a permanent section dedicated to the campaign.
Updated 27 May 2019
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Al-Jamila magazine, Persil promote Saudi fashion industry

Arabic monthly women’s magazine Al-Jamila, a publication of the Saudi Research and Marketing Group, has partnered with Persil Abaya Shampoo for a campaign promoting local talents in the fashion design industry.
The Kachketna campaign aims to support young Saudi fashion designers in creating dresses and accessories inspired by the Kingdom’s culture and heritage, and which blend the spirit of originality and modernity.
“The initiative serves as a motivation for designers, both experienced and young, to create designs inspired by the Saudi environment, and allow them to feature and present their work to the larger audience, including companies that might be willing to sponsor fashion startups and small projects,” a statement said.
A permanent section dedicated to the initiative on the Al-Jamila website was launched at the start of Ramadan. The website offers a wide selection of articles, interviews and information that can guide upcoming Saudi designers on how to choose fabrics and colors, what designs to create for the Saudi market, latest fashion tips and trends, and much more.
Users can also view new fashion collections, which include ready-to-wear, couture, traditional fashion and other designs. They can also shop directly from Saudi designers on www.almall.com.
“The Kachketna website section provides the Saudi designers an unrivaled opportunity to increase exposure and showcase their designs by also making them available on almall.com for sale,” the statement added.
To celebrate the launch of the campaign, an online competition on almall.com gives users the chance to win 20 vouchers worth SR500 ($133) each.
almall.com is a Saudi e-shopping site that brings together consumers and brand owners from within and outside the Kingdom. It was launched last year by the Saudi Research & Publishing Company.


Rove At The Park opens in Dubai Parks and Resorts

Updated 17 June 2019
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Rove At The Park opens in Dubai Parks and Resorts

Rove Hotels, a contemporary midscale hotel brand, has opened its sixth hotel in Dubai — Rove At The Park — in Dubai Parks and Resorts, the largest integrated theme park destination in the region. As the opening offer, guests can stay at Rove At The Park for 199 dirhams ($54) per night inclusive of two tickets to Dubai Parks and Resorts.
Rove At The Park has 579 rooms and interconnecting family rooms. Guests at Dubai Parks and Resorts can access more than 100 fun rides and attractions spread across Motiongate Dubai, Bollywood Parks Dubai, Legoland Dubai and Legoland Water Park. This is in addition to free access to themed zones, street ambiance and numerous shops and restaurants at Riverland Dubai.
On the opening of the new hotel, Paul Bridger, corporate director of operations, Rove Hotels, said: “Guests love Rove Hotels for their convenient locations, funky interiors, chilled ambience and great service, which have made the brand one of the most popular in the city. We are excited to open Rove At The Park, our sixth and largest property in Dubai. The hotel offers a launchpad to discover Dubai Parks and Resorts and the rest of the city.”
Ahmed Al-Rayyes, chief retail and hospitality officer, DXB Entertainments, the company that owns Dubai Parks and Resorts, said:
“Dubai Parks and Resorts is a dynamic leisure destination with attractions that appeal to families, couples, and theme park enthusiasts from around the globe. With the opening of Rove At The Park, guests will have easy access to a vibrant new hotel that is perfect for residents looking for a quick weekend getaway. Opening a second hotel is part of Dubai Parks and Resorts’ strategy to have more than 1,300 keys at the destination by the second half of 2020. We look forward to welcoming even more tourists who will now be able to enjoy rides and attractions at the park, with the option of a conveniently located hotel in the vicinity.”
Rove At The Park is just over half an hour drive from the Dubai International Airport and the Al-Maktoum International Airport. Additionally, the hotel is just minutes away from the future Expo 2020 location, making it convenient for visitors traveling to the exhibition.
The design of Rove At The Park is inspired by the local area and uses art to tell stories and offer Instagrammable moments throughout the hotel. All 579 rooms house a 48-inch interactive TV screen with a smart media hub and free Wi-Fi. The rooms have designer mattresses, pull-out beds for extra guests, a mini-fridge, a large safe, and a modern bathroom with power rain showers.