Al-Jamila magazine, Persil promote Saudi fashion industry

Al-Jamila website has a permanent section dedicated to the campaign.
Updated 27 May 2019

Al-Jamila magazine, Persil promote Saudi fashion industry

Arabic monthly women’s magazine Al-Jamila, a publication of the Saudi Research and Marketing Group, has partnered with Persil Abaya Shampoo for a campaign promoting local talents in the fashion design industry.
The Kachketna campaign aims to support young Saudi fashion designers in creating dresses and accessories inspired by the Kingdom’s culture and heritage, and which blend the spirit of originality and modernity.
“The initiative serves as a motivation for designers, both experienced and young, to create designs inspired by the Saudi environment, and allow them to feature and present their work to the larger audience, including companies that might be willing to sponsor fashion startups and small projects,” a statement said.
A permanent section dedicated to the initiative on the Al-Jamila website was launched at the start of Ramadan. The website offers a wide selection of articles, interviews and information that can guide upcoming Saudi designers on how to choose fabrics and colors, what designs to create for the Saudi market, latest fashion tips and trends, and much more.
Users can also view new fashion collections, which include ready-to-wear, couture, traditional fashion and other designs. They can also shop directly from Saudi designers on
“The Kachketna website section provides the Saudi designers an unrivaled opportunity to increase exposure and showcase their designs by also making them available on for sale,” the statement added.
To celebrate the launch of the campaign, an online competition on gives users the chance to win 20 vouchers worth SR500 ($133) each. is a Saudi e-shopping site that brings together consumers and brand owners from within and outside the Kingdom. It was launched last year by the Saudi Research & Publishing Company.

muvi Cinemas opens its doors to audiences in Jeddah

Updated 11 August 2019

muvi Cinemas opens its doors to audiences in Jeddah

  • The first audio and visual experience of its kind in the Kingdom

JEDDAH: “muvi Cinemas”, the first nationally owned and operated cinema in Saudi Arabia, opened its doors on Saturday and welcomed its first audiences at Mall of Arabia in Jeddah. 

This Saudi cinema is operated by Next Generation Company and is filled with outstanding Saudi talents. 

Saudi Media Minister Turki bin Abdullah Al-Shabanah inaugurated the first branch of the cinema chain at the Mall of Arabia in Jeddah on August 6, 2019.

The first muvi Cinema in Jeddah accommodates 1,950 guests in 15 screens and offers 21 seats for audiences with special needs. 

Muvi Suites feature luxurious, fully-motorized reclining leather chairs with footrest to sit back and relax. (Supplied photo)

Muvi offers many first-of-its-kind experiences in the Kingdom, including the use of Barco’s high-resolution laser projectors to offer the ultimate visual quality on the largest screen in the Kingdom, as well as the use of the first Dolby Atmos surround system in the Kingdom for the best-in-class audio experience for blockbusters. These technologies can be enjoyed at the Xperience screen, which also offers seats with smartphone chargers and extended legroom.

Another new experience for audiences can be enjoyed at ScreenX, which offers a truly immersive blockbuster experience for those who do not want to just watch a film, as several multi projectors work in tandem to project a realistic panoramic image on the main screen and on the side walls simultaneously, so that audience feel as if they are right the movie.

For those looking for the ultimate luxury cinema experience, Muvi Suites offers a special experience with the best amenities, audio and visual experiences and a private lounge. These suites feature luxurious, fully-motorized reclining leather chairs with footrest to sit back and relax. The most-luxurious suites are designed to ensure uninterrupted viewing pleasure on the large screen. 

Audiences can meet their family and friends at the exclusive private lounge for snacks before the movie starts or have their meals in the comfortable chairs with sliding tables. Muvi Suites accommodates 102 guests in 3 screens.

In ScreenX, several multi projectors work in tandem to project a realistic panoramic image on the main screen and on the side walls simultaneously. (Supplied photo)

Muvi will soon launch the Junior screen, in which children enter a special entertainment room to express their creative ideas and drawings, dive into the safe ball pit and then enter the main screen through a special “slide” to watch their movie. 

Encouraged by Muvi for their innovations, their drawings will be displayed on the big screen before each show. Junior offers comfortable and colorful seating for children, with the possibility of hosting family events.

Muvi Cinemas’ management confirmed an expansion plan to launch 250 new screens across the Kingdom within 24 months to offer unique and exclusive experiences for all guests, and recruit and train more local talents.

For more information about muvi Cinemas, kindly visit:

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