mada, Visa promote safe digital payment practices

Ziad Al-Yousef, managing director of mada.
Updated 27 May 2019
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mada, Visa promote safe digital payment practices

The Saudi Payment Network (mada) and digital payments leader Visa has launched “Stay Secure,” a consumer education campaign that aims to promote safe digital payment (card and mobile) practices among Saudi consumers. The Visa-mada 2019 security campaign addresses consumer concerns and provides relevant tips and advice to help consumers protect themselves against payment-related frauds. This is the second successive year that mada and Visa have partnered on this initiative. Previously running for one week, this year’s campaign will run for one month.
Visa and mada surveyed consumers across the Kingdom regarding security of digital payments. Saudi consumers are increasingly comfortable paying and transacting with cards overall (in-store and online), with 89 percent of respondents finding cards more secure than cash.

Among online shoppers and e-commerce users, card payments remained the predominant mode of payments (66 percent) driven by factors such as security (82 percent), budget management (66 percent), and availability (60 percent). Eighty-two percent of the respondents claimed to have started making more card payments online in the past two years.
Ziad Al-Yousef, managing director of mada, said: “We are excited to partner with Visa on the ‘Stay Secure’ campaign as it gives us a sense of consumers’ security concerns and enables us to address them effectively. Saudi Arabia’s payments landscape is rapidly evolving to offer online shoppers with a range of payments options.”


muvi Cinemas opens its doors to audiences in Jeddah

Updated 11 August 2019
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muvi Cinemas opens its doors to audiences in Jeddah

  • The first audio and visual experience of its kind in the Kingdom

JEDDAH: “muvi Cinemas”, the first nationally owned and operated cinema in Saudi Arabia, opened its doors on Saturday and welcomed its first audiences at Mall of Arabia in Jeddah. 

This Saudi cinema is operated by Next Generation Company and is filled with outstanding Saudi talents. 

Saudi Media Minister Turki bin Abdullah Al-Shabanah inaugurated the first branch of the cinema chain at the Mall of Arabia in Jeddah on August 6, 2019.

The first muvi Cinema in Jeddah accommodates 1,950 guests in 15 screens and offers 21 seats for audiences with special needs. 

Muvi Suites feature luxurious, fully-motorized reclining leather chairs with footrest to sit back and relax. (Supplied photo)

Muvi offers many first-of-its-kind experiences in the Kingdom, including the use of Barco’s high-resolution laser projectors to offer the ultimate visual quality on the largest screen in the Kingdom, as well as the use of the first Dolby Atmos surround system in the Kingdom for the best-in-class audio experience for blockbusters. These technologies can be enjoyed at the Xperience screen, which also offers seats with smartphone chargers and extended legroom.

Another new experience for audiences can be enjoyed at ScreenX, which offers a truly immersive blockbuster experience for those who do not want to just watch a film, as several multi projectors work in tandem to project a realistic panoramic image on the main screen and on the side walls simultaneously, so that audience feel as if they are right the movie.

For those looking for the ultimate luxury cinema experience, Muvi Suites offers a special experience with the best amenities, audio and visual experiences and a private lounge. These suites feature luxurious, fully-motorized reclining leather chairs with footrest to sit back and relax. The most-luxurious suites are designed to ensure uninterrupted viewing pleasure on the large screen. 

Audiences can meet their family and friends at the exclusive private lounge for snacks before the movie starts or have their meals in the comfortable chairs with sliding tables. Muvi Suites accommodates 102 guests in 3 screens.

In ScreenX, several multi projectors work in tandem to project a realistic panoramic image on the main screen and on the side walls simultaneously. (Supplied photo)

Muvi will soon launch the Junior screen, in which children enter a special entertainment room to express their creative ideas and drawings, dive into the safe ball pit and then enter the main screen through a special “slide” to watch their movie. 

Encouraged by Muvi for their innovations, their drawings will be displayed on the big screen before each show. Junior offers comfortable and colorful seating for children, with the possibility of hosting family events.

Muvi Cinemas’ management confirmed an expansion plan to launch 250 new screens across the Kingdom within 24 months to offer unique and exclusive experiences for all guests, and recruit and train more local talents.

For more information about muvi Cinemas, kindly visit:

Website: www.muvicinemas.com
Twitter:  "http://www.twitter.com/muviCinemas" www.twitter.com/muviCinemas
Instagram: "http://www.instagram.com/muvi_Cinemas" www.instagram.com/muvi_Cinemas
Facebook:  "http://www.facebook.com/muviCinemas" www.facebook.com/muviCinemas