A Saudi mother’s first cinema trip with daughter revives happy memories

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The writer and her daughter Lilly share popcorn on their first cinema outing. (AN/Huda Bashatah)
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Updated 21 April 2019
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A Saudi mother’s first cinema trip with daughter revives happy memories

  • A year on from cinema’s historic return to Saudi Arabia, a mother recalls a moment of movie magic with her daughter
  • Lilly was in awe. And I was a very proud mom, indeed

JEDDAH: April 18, 2018 will go down as one of the most celebrated dates in Saudi Arabia’s history with the first screening of a film in over 35 years in the capital Riyadh. 

Those outside the Kingdom may struggle to understand the significance of this event, but for Saudis unable to attend a film screening on home soil for more than three decades, its importance was immediately apparent. 

After spending over half of my life abroad, I returned recently to my home country to find ambitious plans and events taking place all around me — but the one thing I had my heart set on was attending a movie of my choosing with my young daughter. 

It was my escape from reality. Two hours in a cinema, shrouded by darkness and popcorn in hand, was what I needed to disconnect from the noisy and distracting world outside. I have been to too many movies to count, but to visit a cinema at home, that truly is one for the books.

My 6-year-old daughter Lilly and I decided on “Dumbo.” Since we are both fans of Disney movies, it was only fitting that our first visit to a cinema in Saudi Arabia would be to watch this classic remake.

With a click of a mouse, I was able to book and buy three tickets online, with no need to queue. 




“It is my first time, mommy, and your one million trillionth time” — Lilly

Arriving at Jeddah’s Red Sea Mall VOX theaters, Lilly was in awe. The magnificent life-size poster of Dumbo greeted us as we rode up the stairs. “Mommy, it’s real! He’s still a baby with big blue eyes,” Lilly said, running toward her uncle and reaching for the big bucket of popcorn. 

VOX cinemas really had gone all-out to ensure the cinema experience matched that in the US with a seemingly limitless choice of popcorn flavors, candy, chocolates and more. 

“It is my first time, mommy, and your one million trillionth time,” Lilly said. “I can have chocolate and popcorn together.” 

The halls were packed with excited film fans, all talking about the movies they were about to watch. Children running around excitedly, and the mix of savory and sweet popcorn were a nostalgic reminder of good times spent in cinemas as a child.  

Walking ahead of a group of children, I could hear squeals of delight. With Lilly holding my hand tightly, we walked to room number 9 and opened the door.

The place was packed, but it was great to see how everyone stayed in their designated seats. I could see Lilly’s eyes grow wide as the commercials began and little jolts from the surround sound system shocked her slightly — my feelings exactly.  She jumped with glee as she saw Disney’s Cinderella Castle appear on screen. 

Throughout the film, I would catch glimpses of my young one laughing as Dumbo peeked out of a bundle of hay, showing his great big ears, and then pouting with sadness at the scene where his mother is taken away.

A heavy sense of nostalgia hit me right there and then. I was only a year older than Lilly when I saw my first movie.  My mother and father took me to see the Disney classic “The Lion King.” I recall laughing at Zazu when the hippo sat on him, jumping in our seats with popcorn flying as we danced to the music, and feeling intense sadness when Mufasa was killed.  

My emotions were raw and real, and this was the experience I wanted my daughter to have. To see and feel, to enjoy the cinema  just as much as I do.  

As with any children’s movie, my little one’s curiosity was at its peak, and every now and then Lilly would point and ask questions, or notice the strong resemblance between the CGI form of the adorable flying elephant and the cartoon. A child with a good eye for detail, and a “proud mom moment” right there. 

Thirty minutes in to the film, I could sense the agitation of the young viewers around me.  Curiosity got the better of one boy who zoomed past, skipping down the steps and trying to touch the screen.

A young girl twirled with her dress in front of the viewers, imitating a scene from the film, while another boy squealed past me with his dress shirt open, running to the door with his father in tow, as he screamed “bathroom!” with everyone laughing.   

By the end of the film, parents and children were cheering and clapping together as the  credits appeared.  I looked to my left to see excitement in my little one’s eyes.

“We definitely need to do that again, mom!” she said.

“Definitely? When did you grow up so fast?” I replied.

“Mama. I’m 6 and I just watched an elephant fly in the big TV. I can say big words, too.”

Looking around, I saw the smiling faces of children and parents, couples holding hands, fathers and sons excitedly reviewing their favorite scenes, and little ones covering their eyes as they adjusted to the outside light.  

It’s the little things that count, and to add our first shared movie experience in our home country to our list of firsts makes it even more special.




Lilly having a good time. (Arab News photo)


Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

Updated 25 April 2024
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Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

  • The chosen logo will be used in all events commemorating the 70th anniversary of the two countries
  • Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan

The Japanese Ministry of Foreign Affairs has called for applications to design a logo to mark the 70th anniversary of the establishment of diplomatic relations between Japan and Saudi Arabia in 2025.

The chosen logo will be used in all events commemorating the 70th anniversary of the two countries.

Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan.

The Ministry of Foreign Affairs of Japan, the Japanese embassy in Saudi Arabia, the Japanese consulate-general in Jeddah and the Saudi government will announce the best logo design on their websites and social media accounts.

The deadline for applications is June 10. Applications must be submitted as an email to [email protected].

Each logo design must be no larger than 3 MB in electronic format, with a resolution of 300 dpi or higher, in a file format — JPEG or PDF — that will fit an A4 size when printed.

An explanation of the purpose of the proposed logo mark is required with each submission.

A similar application was announced in 2021, when the UAE and Japan commemorated the 50th anniversary of establishing their diplomatic relationship.

More information on the applications can be found here: The 70th anniversary of the establishment of diplomatic relations between Japan and the Kingdom of Saudi Arabia in 2025 call for designs of the commemorative logo.


Saudi Arabia, Japan officials discuss investment ties

Updated 25 April 2024
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Saudi Arabia, Japan officials discuss investment ties

DUBAI: Saudi Arabia’s Ambassador to Japan Dr. Ghazi Binzagr met with Nobuyori Kodaira, chairman of the Japan Cooperation Center for the Middle East, on Thursday in Tokyo to discuss improving mutual investments.

The two officials highlighted the role that the JCCME plays in supporting Japan’s investments in Saudi Arabia, in sectors including healthcare, industry and entertainment.

The JCCME set up its regional headquarters in Riyadh in the 1990s. It now has an office in Dammam with an investment desk, while a water desk has been opened in Jeddah.

In 2018, the JCCME set up an investment-promotion scheme to fulfil the aims of the Saudi-Japan Vision 2030, within the framework of the Saudi Vision 2030 plan.


L’Oréal Middle East launches women upskilling project in Saudi Arabia

Updated 25 April 2024
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L’Oréal Middle East launches women upskilling project in Saudi Arabia

  • L’Oreal Middle East inks pact with Kingdom’s Himayah Organization
  • The initiative aims to help 600 women prepare for the workplace

DUBAI: As it celebrates its 25th anniversary, L’Oreal Middle East has signed an agreement with the Himayah Organization in Saudi Arabia to support its “Safe Homes” initiative, which seeks to provide skills training for more than 600 women.

“The project aims to have a lasting long-term impact through psychological support and skill training,” said Laurent Duffier, CEO of L’Oreal Middle East, in an interview with Arab News en Francais.

Over the past 25 years, L’Oreal has assisted 25,000 women in the region.

L’Oreal launched its Hairdressing Academy in Riyadh and Dammam in 2023, to upskill and integrate women in the workforce, recording a 70 percent employment rate in this growing beauty segment in Saudi Arabia. The program is expected to create 15,000 jobs for Saudi women.

The flagship “L’Oreal for Women in Science” program invested over $925,000 in endowments to support 51 female Arab scientists over the past decade and advocate for gender equality in STEM, or science, technology, engineering and mathematics.

In addition, the firm’s “Stand Up Against Street Harassment” project trained more than 11,000 participants on countering gender-based violence.

Laurent Duffier, CEO of l'Oreal Middle East and Dr. Sameera Alghamdi, chairwomen of Himayah Organization announcing the MOU signature during the L'Oreal Middle East 25th anniversary event. (Supplied)

While the brand’s products have been distributed in the region since the 1960s, L’Oreal opened its first subsidiary in the Middle East in 1998, and currently serves 10 markets.

Today, the group is moving toward its 2030 sustainability, innovation and technology goals by engaging stakeholders across the supply chain, including consumers and startups, through strategic partnerships.

L’Oreal aims to foster innovation by investing in the startup ecosystem, the latest being the partnership with Astrolabs that launched the “L’Oreal Tech Quest Challenge” earlier in April 2024.

“The future is for beauty tech, tackling current industry challenges and augmenting the impact of L’Oreal’s solutions. ‘L’Oreal Tech Quest Challenge’ awarded a group of winners whose work will be incorporated in developing tools and best practices across the SAPMENA (South Asia Pacific - Middle East - North Africa) region,” said Duffier.

The region is home to a growing startup ecosystem. “LEAP in Saudi Arabia held in March reflects the growing entrepreneurial and creative energy in the Kingdom,” he added.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally.

The GCC market ranks among the top 10 beauty markets worldwide, valued at $11.7 billion in 2024. Since the COVID-19 pandemic, the market has grown by 10 percent, fueled by underlying macroeconomic trends.

“Non-oil GDP in the GCC is growing at 4 to 5 percent while growing at less than 1 percent in Europe. The inflow of high-net-worth individuals had a positive impact on the luxury market in the UAE. While demand for beauty, particularly in Saudi Arabia, tripled during the last three years with the rise in women’s access to the workforce, and increase in disposable income,” said Duffier.

“The quality of retail execution, and the growth of new beauty concepts in the Kingdom, are factors boosting the market in the region, further enhanced by the growth in e-commerce,” he added.

According to a Boston Consulting Group report, in 2020 the Kingdom’s e-commerce share of total retail was 6 percent. This was far behind mature e-commerce markets and the worldwide average of 18 percent, but was 60 percent higher than the Kingdom’s 2019 share. It has been forecast that there will be double-digit growth post-COVID-19, with market value expected to exceed $13.3 billion by 2025.

“Saudi Arabia displays accelerated growth across segments. Efforts to diversify the economy are clear. It is the biggest economy in the region, with the highest potential, and it is a priority market for L’Oreal,” said Duffier.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally. (Supplied)

The offer-driven beauty and personal care market is expected to continue to be led by product innovation and beauty technology, for better end-user results, he said.

“We are launching Melasyl, after 18 years of R&D. A breakthrough ingredient for skin care treatments, among other applications,” said Duffier.

With lipstick used 5,000 years ago in Mesopotamia, Duffier describes the Middle East as the “cradle of beauty and a region that defines beauty trends.” The region has a diverse customer base, covering the full spectrum of skin and hair colors, is shifting toward digital platforms, and more sustainable consumption.

“We are working with startups to offer sustainable innovative products, with 70 percent of consumers opting for sustainable products,” said Duffier.

“We are no longer a beauty company, but a beauty tech company. Anchored in innovation and sustainability, the objective remains beauty for all. The future of beauty will be increasingly personalized to create beauty that moves the world, and most importantly to create beauty that moves the Middle East,” he said.

The quest for sustainability is also a byproduct of the reconciliation between beauty and tech, developed and implemented across the various segments: hair care (Airlight pro), derma cosmetics, the latest being La Roche-Posay’s diagnostic virtual reality tools, and make-up applications in collaboration with Microsoft.

“By applying green science, 95 percent of products’ ingredients will be bio-based and traceable to natural green-science formulations by 2030,” he said.

Advancing toward its sustainability targets, the “L’Oreal for the Future” program aims to reduce carbon dioxide emissions at all sites, and move to renewables, waste management and water treatment by 2030.

L’Oreal Middle East expects a 50 percent reduction in distribution-related carbon dioxide emissions, and a 70 percent reduction in water consumption with the introduction of Gjosa shower heads in hair salons.

Set to launch in the region this year, the latter is expected to target 500 salons per year, for a total yearly saving of 35 million gallons of water.

This is in addition to the recycling of 340 tonnes of waste over the past two years in Saudi Arabia, which is a Garnier initiative in collaboration with Panda and Naqaa Solutions.


Saudi cultural attache in Japan receives Jeddah University delegation

Updated 25 April 2024
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Saudi cultural attache in Japan receives Jeddah University delegation

DUBAI: Saudi Arabia’s cultural attache in Japan hosted on Thursday a delegation from Jeddah University, led by the institution’s Vice President for Academic Affairs and Development Dr. Monagi bin Hassan Al-Kanaani.

Dr. Anas Ahmed, Jeddah University’s dean of the College of Engineering, and Dr. Mohammed Kalkatawi, director of the Data Management Office at the institution, were part of the delegation.

 

 

Badr Al-Otaibi, director of the office of the Saudi Arabia cultural attache in Japan, received the delegation.

The officials discussed their visits to several Japanese universities to explore cooperation opportunities and sign student-exchange agreements.


Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

Updated 24 April 2024
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Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

  • Saudi Ministry of Foreign Affairs stresses importance of the commitment of donor countries to the organization

RIYADH: Saudi Arabia has welcomed an independent committee’s report on the performance of the UN Relief and Works Agency for Palestine Refugees, the Saudi Press Agency reported on Wednesday.
The Saudi Ministry of Foreign Affairs said the Kingdom backed the report, which confirmed UNRWA’s main role in supporting the relief, humanitarian and developmental efforts of the Palestinian people.
The ministry further reiterated Saudi Arabia’s emphasis on the importance of the commitment of donor countries to UNRWA to ensure the sustainability and effectiveness of all forms of support for refugees in a way that reduces their suffering, especially in light of the Israeli occupation’s continued violations of international law and international humanitarian law.