New helicopter service to satisfy growing demand for luxury tourism in Saudi Arabia

The launch of the new helicopter company is in line with the PIF’s strategy to generate sustainable returns. (AFP)
Updated 16 March 2019
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New helicopter service to satisfy growing demand for luxury tourism in Saudi Arabia

  • The Helicopter Co. will be able to provide access to remote parts of Saudi Arabia, offering a high-end experience on a par with other global destinations

RIYADH: Saudi Arabia’s burgeoning tourism industry has taken off in a new direction with the launch of the Kingdom’s first national commercial helicopter operation.
The Helicopter Co. will provide private air transportation services within the main cities of Saudi Arabia, along with tourist trips to top attractions throughout the Kingdom.
Tourism officials in the country welcomed the Saudi Public Investment Fund (PIF) announcement of the launch and said the service would offer an exciting new visitor experience to leisure and business travelers.
Backed by the PIF with an initial capital outlay of SR565 million ($151 million), the initiative aims to satisfy an emerging demand for luxury tourism and exploit an untapped market for urban flights, while supporting the development of the wider aviation sector.
Omar Al-Rashood, founder of the Travel Expert Agency, said flight operations within cities would help visitors get around more quickly and avoid traffic bottlenecks. “Operating helicopters will enable tourists to experience Saudi Arabia from a whole new angle and in far fewer days than by using road transport,” he said.
Al-Rashood said he had taken a helicopter tour during a business trip to Rwanda and found it a “great” way of seeing the country.
The Helicopter Co. will be able to provide access to remote parts of the Kingdom, offering a high-end experience on a par with other global destinations. Major tourist sites such as Al-Ula and the Red Sea will now be in easy reach for those wanting to avoid lengthy journeys.
Manahil Al-Mohimeed, CEO of family-run travel firm Al-Muayed Co., said the new service would offer another boost to the national tourism economy. “It has the great advantage of reducing travel times for visitors and will cater for a specific target market.”
The launch of the new helicopter company is in line with the PIF’s strategy to generate sustainable returns, establish and develop new sectors in Saudi Arabia, and support the realization of the country’s Vision 2030 reform plan by acting as a catalyst for the tourism sector.
The PIF has a wide-ranging investment portfolio in numerous sectors of the economy which stood at $300 billion in 2018.


MiSK, Qiddiya team up for internship program 

Updated 16 min 9 sec ago
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MiSK, Qiddiya team up for internship program 

  • Interns will work on entertainment mega-project
  • Program open to university seniors and new graduates

RIYADH: A new internship program for young Saudis has been launched in the Kingdom, following a partnership between Misk Foundation and the Qiddiya Investment Company (QIC).

The program runs from June 16 to Aug. 31, 2019, and provides an opportunity for university seniors and recent graduates to be part of Qiddiya, an entertainment mega-project located 40 minutes from Riyadh.

Interns will have the chance to work at Qiddiya’s corporate offices alongside professionals from around the world and will be placed across 12 departments.

They will learn and develop skills that are required to succeed in their professional lives.

They will also gain exposure to QIC’s culture and learn from executives with over 20 years of experience across several sectors. 

QIC CEO Mike Reininger said: “We are contributing directly to the Saudi Vision (2030 reform plan) by creating a richer lifestyle for Saudi citizens while spurring innovation in the creative, hospitality and entertainment sectors. This unique opportunity allows students and fresh graduates to experience what it takes to be part of the change in Saudi by giving them the chance to work alongside a group of both local and international seasoned professionals. Thanks to this partnership with MiSK, we will be training the next generation of industry leaders.” 

Application to the program is open for those with fewer than two years of professional experience. Candidates must show strong academic credentials and submit a short video as part of their application.

King Salman led the Qiddiya ground-breaking ceremony in front of a global audience last April.

The project is aimed at helping to stem the $30 billion a year which Saudis currently spend abroad on tourism, and has the backing of the Kingdom’s Public Investment Fund.

It targets local, regional and international tourists and will be Saudi Arabia’s preeminent entertainment, sports and cultural destination.

It is expected to be the world’s largest entertainment city by 2030, with a total area of 334 square kilometers, surpassing Walt Disney World in Florida, which is only 110 sq. km.