Saudi Arabia steps up the fight against cancer

A CT scan shows the contrast between a healthy lung, left, and a lung affected by cancer, right. (Getty Images)
Updated 18 March 2019
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Saudi Arabia steps up the fight against cancer

  • The Kingdom is planning a string of prevention initiatives to tackle one of the region’s biggest killers
  • War on Cancer conference in Dubai hears that the Middle East is forecast to experience the fastest increase in cancer globally

DUBAI: Saudi Arabia’s Ministry of Health is aiming to become a global leader in the prevention of cancer, one of the region’s biggest killers, the deputy minister for therapeutic services told Arab News on the sidelines of the War on Cancer Middle East conference in Dubai on Tuesday.

In an exclusive interview, Tareef Yousef Alaama revealed that the ministry is planning a string of cancer-prevention initiatives in a bid to create a U-turn in the disease’s rising numbers. These include the roll-out of advanced screening programs; establishing new cancer centers across the region; increasing palliative care; and improving public health awareness about risk factors associated with cancer, including tobacco use, lifestyle habits and unhealthy diets. 

“With the new health-care transformation that is going on in Saudi Arabia — the biggest in its history — as well as the specific clinical care initiatives we are championing right now, I am confident Saudi Arabia will become a global leader in health care and in cancer prevention,” Alaama told Arab News. 

Over the next two decades, the Middle East is forecast to experience the fastest increase in the cancer burden globally, and by 2030 the prevalence of the disease is expected to be double what it was in 2012, experts heard at The Economist conference.

In Saudi Arabia and the UAE, cancer incidence rose by 49 percent and 62 percent, respectively, between 2008 and 2017.

At the conference, international experts warned that a “tsunami” of cancer will cripple health systems across the Middle East unless regional issues hampering progress in tackling one of the biggest killers are addressed. 

A population boom, environmental factors, lifestyle choices and increasing detection rates have been pinpointed as the main drivers for the soaring figures, but they are further propelled by limited access to high-quality treatment and care, the conference heard. As the region grapples with how to invest in cancer treatment, improve prevention, screening, early detection and treatment, experts urged regional governments to devise a roadmap to reduce the prevalence of the disease.

Alaama said cancer has to be thought of as a continuum. “If you really want to tackle cancer, you have to start from the beginning, meaning preventing cancer,” he said.

“Public health and prevention techniques and improving the health of the population as a whole not only tackles cancer but also prevents myriad other issues — diabetes, obesity, blood pressure and strokes, and so on. 

“So we in Saudi Arabia are strong believers in the role of public health and prevention; we recently had an amazing step forward when we got a royal decree stating that public health is to be a priority on all health policies. 

“The whole government now works together in advancing public health, and we have had fantastic initiatives as part of that in terms of smoking, improving lifestyle, encouraging exercise (and) improving dietary habits.”

One example, said Alaama, is the compulsory posting of calories on menus in restaurants across the Kingdom. “I think we are the first to do this in the region. We have also had smoking-cessation initiatives and changing the branding of cigarette packs and the so-called ‘sin tax’ on tobacco. We are doing many things to get the prevention point of view in hand.”

Another area of the continuum of cancer care is early screening. Alaama said that Saudi Arabia has “ambitious” plans for multiple screening programs to be rolled out across the Kingdom.




Saudi Arabia will become a global leader in health care and in cancer prevention, says Tareef  Yousef Alaama, Deputy minister for therapeutic services. (Supplied)

“We are rapidly improving breast cancer screening, and now we will be starting a strong program for colon cancer screening. Breast and colon: These are two of the most important (cancers) for us and are relatively preventable through screening and early detection. We are expanding, but we need to expand more. 

“We started having breast-screening clinics in malls, for example, to make it more accessible to the public, and we also have mobile units. The idea is, people do shy away from breast cancer screening, and we are trying to make it more accessible for them and more user-friendly to ensure we catch breast cancer in the early stages.”

Addressing diagnosis and therapy of cancer, Alaama said that Saudi Arabia had done “an amazing job” over the past decade in introducing state-of-the-art cancer centers in the Kingdom.

“Right now, we plan to scale up these cancer centers, to have these services provided in most of the regions of Saudi Arabia, so the service is accessible to everyone at their location, without having to travel. 

“We are doing that through having three or four main cancer centers affiliated with smaller cancer centers across the regions, across the Kingdom. So they can exchange experiences, they can use the same protocols, patients can go between, but as if they were being treated in the same place and, in this way, we want to ensure that the services are provided without the patients having to travel. We know that we have world-level services, but we want to make sure that is available everywhere, for everyone.”

Palliative care is also at the top of the ministry’s future agenda. “It is one of those areas that has not been a priority in the past, but it will be, as we know for a fact that introducing palliative care early actually improves survival,” Alaama said. “It not only improves quality of life, but also makes people live longer.”

During the conference, the Economist Intelligence Unit (EIU) also revealed a snapshot of its cancer preparedness index, discussing the results of current cancer research and key findings. The index examined 28 countries across the world, including two from the Middle East — Saudi Arabia and Egypt — on how well-prepared countries are to achieve major reductions in premature deaths from cancer, increase cancer survival rates and improve quality of life for cancer patients.

The MENA region ranked the lowest on the chart, with a score of 56.7 percent, compared with a global average of 72.8 percent. The index found that, compared with other regions, cancer did not have the same priority as in other parts of the world, despite the region recording steep increases in the incidence of the disease.

The index recommended that Saudi Arabia, in particular, should improve its cancer registry, tackle smoking and other lifestyle choices, and implement more screening and early detection. 

Alaama welcomed the findings. “I was very happy to see the recommendations given, and I agree with them. But I am very proud to say we have been one step ahead. If you look at all the recommendations made in relation to Saudi Arabia, we are actually approaching every one of them — and each one is a priority.

“When they talk about the integration of the sector, we are working on that; when they talk about investing in oncology expertise, that is one thing we are investing in — not only doctors but also nurses and pharmacists, everyone who cares for the cancer patient. 

“We are also improving our cancer registry,” Alaama said. “We have a good registry that we are proud of; we started it a few years ago, and it is one of the few in the region. But I think there is room for improvement, and we are addressing that.”




Saudi Arabia is expanding cancer screening programs as part of moves to cut rates of the illness. (Getty Images)

At the conference, global experts and policymakers recommended a “call to action” to address hurdles that hinder progress in tackling cancer, particularly in a region that is home to diverse populations and socioeconomic groups, including the less wealthy, and with a high proportion of overseas workers.

Speaking to Arab News, Princess Dina Mired of Jordan, president of the Union for International Cancer Control, said that governments need to decide “at the highest political level” if they are going to take a “transformative approach” to cancer, or remain simply reactive and continue to “just put a Band-Aid” on the issue.

“We are seeing a tsunami of cancer cases in the region, and we are set to experience one of the highest incidence of cancer in all regions,” she said.

“We need to adopt an all-of-society approach where governments, the private sector and civil society work collaboratively to bring to life innovative, sustainable and appropriately resourced life-saving solutions for cancer.”


EU relaxes visa rules for Saudi Arabia, Oman, Bahrain

Updated 17 sec ago
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EU relaxes visa rules for Saudi Arabia, Oman, Bahrain

  • Saudi, Omani, Bahraini nationals now eligible for multiple-entry, 5-year visas
  • ‘An important step for promoting people-to-people contacts,’ says envoy

RIYADH: Travel to Europe will become simpler and easier for Saudi, Omani, and Bahraini nationals following a European Commission decision to relax visa rules.

EU Ambassador to Saudi Arabia Christophe Farnaud told reporters in Riyadh on Thursday that the new Schengen visa rules are “an important step in promoting people-to-people contacts, and facilitating exchanges between the EU and the GCC citizens.”

Under the new rules, a multiple-entry visa will normally be issued for five years to successful applicants, including those applying for the first time.

“The process is the same, but the length of the visa is longer, which allows them to travel to 29 European countries using the same visa valid for five years and multiple entry,” Farnaud said.

He said that it was important to view the visa change against “the backdrop of the strategic relationship between this region and Europe.”

The Schengen area consists of 29 European countries, of which 25 are EU states: Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Germany, Estonia, Greece, Spain, France, Italy, Latvia, Lithuania, Luxembourg, Hungary, Malta, Netherlands, Austria, Poland, Portugal, Romania, Slovenia, Slovakia, Finland and Sweden, along with Iceland, Liechtenstein, Norway and Switzerland.

Member states will implement the decision once they have received notifications, Farnaud said.

“As we know, the notification was made on Wednesday, so from now on, the member states can issue these visas, unless there is some technical reason for a country to take a few days,” he said.

“I am very happy to have been able to work on that, and I must say that I received a lot of very positive responses from citizens, from Saudi Arabia, especially. I think it’s really good news,” Farnaud said.

The envoy said that Europe is also working on e-visas, “but it will take some time. I cannot tell you how long exactly because it implies decisions by member states on technical aspects. So, it will happen, but It will take some time.”


Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

Updated 25 April 2024
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Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

  • The chosen logo will be used in all events commemorating the 70th anniversary of the two countries
  • Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan

The Japanese Ministry of Foreign Affairs has called for applications to design a logo to mark the 70th anniversary of the establishment of diplomatic relations between Japan and Saudi Arabia in 2025.

The chosen logo will be used in all events commemorating the 70th anniversary of the two countries.

Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan.

The Ministry of Foreign Affairs of Japan, the Japanese embassy in Saudi Arabia, the Japanese consulate-general in Jeddah and the Saudi government will announce the best logo design on their websites and social media accounts.

The deadline for applications is June 10. Applications must be submitted as an email to [email protected].

Each logo design must be no larger than 3 MB in electronic format, with a resolution of 300 dpi or higher, in a file format — JPEG or PDF — that will fit an A4 size when printed.

An explanation of the purpose of the proposed logo mark is required with each submission.

A similar application was announced in 2021, when the UAE and Japan commemorated the 50th anniversary of establishing their diplomatic relationship.

More information on the applications can be found here: The 70th anniversary of the establishment of diplomatic relations between Japan and the Kingdom of Saudi Arabia in 2025 call for designs of the commemorative logo.


Saudi Arabia, Japan officials discuss investment ties

Updated 25 April 2024
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Saudi Arabia, Japan officials discuss investment ties

DUBAI: Saudi Arabia’s Ambassador to Japan Dr. Ghazi Binzagr met with Nobuyori Kodaira, chairman of the Japan Cooperation Center for the Middle East, on Thursday in Tokyo to discuss improving mutual investments.

The two officials highlighted the role that the JCCME plays in supporting Japan’s investments in Saudi Arabia, in sectors including healthcare, industry and entertainment.

The JCCME set up its regional headquarters in Riyadh in the 1990s. It now has an office in Dammam with an investment desk, while a water desk has been opened in Jeddah.

In 2018, the JCCME set up an investment-promotion scheme to fulfil the aims of the Saudi-Japan Vision 2030, within the framework of the Saudi Vision 2030 plan.


L’Oréal Middle East launches women upskilling project in Saudi Arabia

Updated 25 April 2024
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L’Oréal Middle East launches women upskilling project in Saudi Arabia

  • L’Oreal Middle East inks pact with Kingdom’s Himayah Organization
  • The initiative aims to help 600 women prepare for the workplace

DUBAI: As it celebrates its 25th anniversary, L’Oreal Middle East has signed an agreement with the Himayah Organization in Saudi Arabia to support its “Safe Homes” initiative, which seeks to provide skills training for more than 600 women.

“The project aims to have a lasting long-term impact through psychological support and skill training,” said Laurent Duffier, CEO of L’Oreal Middle East, in an interview with Arab News en Francais.

Over the past 25 years, L’Oreal has assisted 25,000 women in the region.

L’Oreal launched its Hairdressing Academy in Riyadh and Dammam in 2023, to upskill and integrate women in the workforce, recording a 70 percent employment rate in this growing beauty segment in Saudi Arabia. The program is expected to create 15,000 jobs for Saudi women.

The flagship “L’Oreal for Women in Science” program invested over $925,000 in endowments to support 51 female Arab scientists over the past decade and advocate for gender equality in STEM, or science, technology, engineering and mathematics.

In addition, the firm’s “Stand Up Against Street Harassment” project trained more than 11,000 participants on countering gender-based violence.

Laurent Duffier, CEO of l'Oreal Middle East and Dr. Sameera Alghamdi, chairwomen of Himayah Organization announcing the MOU signature during the L'Oreal Middle East 25th anniversary event. (Supplied)

While the brand’s products have been distributed in the region since the 1960s, L’Oreal opened its first subsidiary in the Middle East in 1998, and currently serves 10 markets.

Today, the group is moving toward its 2030 sustainability, innovation and technology goals by engaging stakeholders across the supply chain, including consumers and startups, through strategic partnerships.

L’Oreal aims to foster innovation by investing in the startup ecosystem, the latest being the partnership with Astrolabs that launched the “L’Oreal Tech Quest Challenge” earlier in April 2024.

“The future is for beauty tech, tackling current industry challenges and augmenting the impact of L’Oreal’s solutions. ‘L’Oreal Tech Quest Challenge’ awarded a group of winners whose work will be incorporated in developing tools and best practices across the SAPMENA (South Asia Pacific - Middle East - North Africa) region,” said Duffier.

The region is home to a growing startup ecosystem. “LEAP in Saudi Arabia held in March reflects the growing entrepreneurial and creative energy in the Kingdom,” he added.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally.

The GCC market ranks among the top 10 beauty markets worldwide, valued at $11.7 billion in 2024. Since the COVID-19 pandemic, the market has grown by 10 percent, fueled by underlying macroeconomic trends.

“Non-oil GDP in the GCC is growing at 4 to 5 percent while growing at less than 1 percent in Europe. The inflow of high-net-worth individuals had a positive impact on the luxury market in the UAE. While demand for beauty, particularly in Saudi Arabia, tripled during the last three years with the rise in women’s access to the workforce, and increase in disposable income,” said Duffier.

“The quality of retail execution, and the growth of new beauty concepts in the Kingdom, are factors boosting the market in the region, further enhanced by the growth in e-commerce,” he added.

According to a Boston Consulting Group report, in 2020 the Kingdom’s e-commerce share of total retail was 6 percent. This was far behind mature e-commerce markets and the worldwide average of 18 percent, but was 60 percent higher than the Kingdom’s 2019 share. It has been forecast that there will be double-digit growth post-COVID-19, with market value expected to exceed $13.3 billion by 2025.

“Saudi Arabia displays accelerated growth across segments. Efforts to diversify the economy are clear. It is the biggest economy in the region, with the highest potential, and it is a priority market for L’Oreal,” said Duffier.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally. (Supplied)

The offer-driven beauty and personal care market is expected to continue to be led by product innovation and beauty technology, for better end-user results, he said.

“We are launching Melasyl, after 18 years of R&D. A breakthrough ingredient for skin care treatments, among other applications,” said Duffier.

With lipstick used 5,000 years ago in Mesopotamia, Duffier describes the Middle East as the “cradle of beauty and a region that defines beauty trends.” The region has a diverse customer base, covering the full spectrum of skin and hair colors, is shifting toward digital platforms, and more sustainable consumption.

“We are working with startups to offer sustainable innovative products, with 70 percent of consumers opting for sustainable products,” said Duffier.

“We are no longer a beauty company, but a beauty tech company. Anchored in innovation and sustainability, the objective remains beauty for all. The future of beauty will be increasingly personalized to create beauty that moves the world, and most importantly to create beauty that moves the Middle East,” he said.

The quest for sustainability is also a byproduct of the reconciliation between beauty and tech, developed and implemented across the various segments: hair care (Airlight pro), derma cosmetics, the latest being La Roche-Posay’s diagnostic virtual reality tools, and make-up applications in collaboration with Microsoft.

“By applying green science, 95 percent of products’ ingredients will be bio-based and traceable to natural green-science formulations by 2030,” he said.

Advancing toward its sustainability targets, the “L’Oreal for the Future” program aims to reduce carbon dioxide emissions at all sites, and move to renewables, waste management and water treatment by 2030.

L’Oreal Middle East expects a 50 percent reduction in distribution-related carbon dioxide emissions, and a 70 percent reduction in water consumption with the introduction of Gjosa shower heads in hair salons.

Set to launch in the region this year, the latter is expected to target 500 salons per year, for a total yearly saving of 35 million gallons of water.

This is in addition to the recycling of 340 tonnes of waste over the past two years in Saudi Arabia, which is a Garnier initiative in collaboration with Panda and Naqaa Solutions.


Saudi cultural attache in Japan receives Jeddah University delegation

Updated 25 April 2024
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Saudi cultural attache in Japan receives Jeddah University delegation

DUBAI: Saudi Arabia’s cultural attache in Japan hosted on Thursday a delegation from Jeddah University, led by the institution’s Vice President for Academic Affairs and Development Dr. Monagi bin Hassan Al-Kanaani.

Dr. Anas Ahmed, Jeddah University’s dean of the College of Engineering, and Dr. Mohammed Kalkatawi, director of the Data Management Office at the institution, were part of the delegation.

 

 

Badr Al-Otaibi, director of the office of the Saudi Arabia cultural attache in Japan, received the delegation.

The officials discussed their visits to several Japanese universities to explore cooperation opportunities and sign student-exchange agreements.