Betty Crocker bakes cake to help Saudi Arabia to break world record

1 / 2
To celebrate Saudi Arabia’s 88th National Day, a new Guinness World Records title was set today by Betty Crocker for baking the Largest mug cake mosaic. (Betty Crocker)
2 / 2
To celebrate Saudi Arabia’s 88th National Day, a new Guinness World Records title was set today by Betty Crocker for baking the Largest mug cake mosaic. (Betty Crocker)
Updated 23 September 2018
0

Betty Crocker bakes cake to help Saudi Arabia to break world record

  • The cake was unveiled on Sunday at Al-Andalus Mall in Jeddah
  • It measured 112 square-meters with approximately 19,600 Betty Crocker mug cakes to make it

JEDDAH: To celebrate Saudi Arabia’s 88th National Day, a new Guinness World Records title was set today by Betty Crocker for baking the Largest mug cake mosaic in collaboration with Panda Retail Company, the leading grocery retailer in the region.
The cake was unveiled on Sunday at Al-Andalus Mall in Jeddah, measuring 112 square-meters with approximately 19,600 Betty Crocker mug cakes. It took 30 bakers almost 8 hours to create the marvelous cake and decorate it by 1900 Betty Crocker cake frosting tubs that represented the Saudi 88th National Day design on top of it before Guinness World Records adjudicator, Ahmed Jamal Jaber, officially confirmed it as the Largest mug cake mosaic ever.
“We are proud to be able to garner a world record for the 2nd year consecutively, and we would like to congratulate King Salman and Crown Prince Mohammed Bin Salman and all the people of Saudi on their 88th National Day. The idea of baking the Largest mug cake mosaic marks our appreciation and admiration to the remarkable achievements of the Saudi nation as we are strongly committed to support the dreams and ambitions of the Saudi Youth,” said Ali Shaikh, Commercial Director General Mills in the Middle East.
To conform with Guinness World Records guidelines, the Largest mug cake mosaic had to meet specific requirements set by the organization. The mosaic had to measure 112 square meters or above in order to break the Guinness World Records title. The event was attended by General Mills and Panda executives, as well as by Guinness World Records officials.
After the record was confirmed, the cake was distributed to visitors at Al-Andalus Mall and also was delivered to a non-profit organization “Saudi Food Bank.”


Saudi Arabia’s up-and-coming energy park set to transform KSA into a global industrial powerhouse

Situated in the Kingdom’s Eastern Province, between Dammam and Al-Ahsa, the project will be developed in three phases. (Supplied)
Updated 12 December 2018
0

Saudi Arabia’s up-and-coming energy park set to transform KSA into a global industrial powerhouse

  • The first phase is scheduled for completion by 2021
  • SPARK will localize more than 300 new industrial services and facilities and will have specialized training centers to cater to the huge influx of manpower

JEDDAH: Saudi Arabia is fast catching up with the world’s ever-growing energy and technology scene ahead of 2030. In fact, the King Salman Energy Park (SPARK) may soon prove a global destination for energy industry investors.

The new energy city mega-project is being developed by Saudi Aramco, which received authoritization to embark on the initiative in the summer, and is operated, managed and maintained in partnership with the Saudi Authority for Industrial Cities and Technology Zones (MODON). 

With projections that the megacity will create more than 100,000 jobs, it is considered one of the most up-and-coming energy parks in the world.

SPARK will localize more than 300 new industrial services and facilities and will have specialized training centers to cater to the huge influx of manpower.

Situated in the Kingdom’s Eastern Province, between Dammam and Al-Ahsa, the project will be developed in three phases. 

The first phase is scheduled for completion by 2021, while the final phase of the project is set for completion in 2035. With all this on track, the 50-square-kilometer project is poised to be a magnet for foreign and domestic investment. 

Crown Prince Mohammed bin Salman inaugurated the King Salman Energy Park at the King Abdulaziz Center for World Culture (Ithra) on Monday. (SPA)

What’s more, Aramco’s espousal of SPARK will also help businesses indulge in technological development, manufacturing and exports channels and build a world-class energy supply chain. Crown Prince Mohammed bin Salman inaugurated the King Salman Energy Park at the King Abdulaziz Center for World Culture (Ithra) on Monday.

During the groundbreaking ceremony, Energy Minister and Aramco Chairman Khalid Al-Falih declared SPARK a special economic zone (SEZ) in which businesses can enjoy exclusive benefits. 

“We are looking forward to collaborating with our first anchor partners at SPARK,” said Saudi Aramco President and CEO, Amin Nasser.

SPARK has already attracted investment from foreign and local companies to produce and manufacture goods and services. The first phase of the project is expected to cost about $1.6 billion. 

The park is set to attract industrial investors in the water, power, petrochemical and wastewater sectors, among others. 

Facilities at SPARK will also help investors bridge gaps in local production back home, increasing competition in the long run. 

“This energy city is exciting because it brings together a multitude of businesses,” Mark McCollum, president and CEO of Weatherford Corp, told SPARK.

“We firmly believe that collaboration and cooperation among service companies and individual providers to the energy sector is vital in breaking new ground.”

The King Salman Energy Park is also set to promote small and medium-sized enterprises. With focus on energy production, it also provides opportunities for investment in residential and commercial real estate projects.

Nasser said that the “King Salman Energy Park will spur a new era of growth for one of the Kingdom’s already thriving sectors. What’s more, it will serve as a central gateway to the region’s economies since Aramco is at the heart of the global oil and gas industry.”