Adventurous vehicles, unconventional colors in demand as women gear up to hit Saudi roads

Updated 23 June 2018
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Adventurous vehicles, unconventional colors in demand as women gear up to hit Saudi roads

  • The auto industry has an estimated 9 million potential new customers in the Saudi female population
  • The market has been overwhelmingly lopsided in favor of larger cars, says dealer

JEDDAH: Ever since the long-standing driving ban for women was lifted last September, auto-industry marketers have been scrambling to figure out just what women want. The auto industry has an estimated 9 million potential new customers in the Saudi female population who are now eligible to drive, an (em)powering move that instantly established Saudi Arabia as the world’s largest market for new sales. 

But many Saudi women were less than impressed with the initial ad campaigns. Some felt that these were driven by an emotional play on women’s feelings. Many complained that they focused too heavily on feminine stereotypes, rather than offering any practical information. These campaigns, while witty and creative, lacked any real substance to help women with the necessary decision-making required when buying a vehicle. 

Jeddah resident Layla Hamdan, 26, spoke candidly with Arab News about which vehicle models appeal most to her and her friends. “A lot of the marketing toward women has been way off-base in my opinion,” she said. “They are appealing to a very feminine stereotype that is not accurate in regards to the cars we prefer. 

“Personally, I think pink is one of the ugliest colors for a car. It’s not even so much about style or flash for me either, it’s all about practicality. This is an exciting time for us. A time for freedom and adventure. To be able to explore our great country and go on fun road trips together. For these reasons me and many of my girlfriends prefer larger cars such as SUVs or large hatchbacks.” 

Quick to take notice were major players in the auto industry such as Abdul Latif Jameel Motors, General Motors and United Motors Co., which between them boast the authorized rights to sell Toyota, Chevrolet, GMC, Chrysler, Dodge and Jeeps in the Kingdom. These firms have ramped up their advertising and marketing campaigns, too, but have taken a more tactful and considerate approach. 

Along with establishing a call center managed exclusively by women to handle finance options and general inquiries, Abdul Latif Jameel Motors, the Japanese group’s authorized Toyota distributor in Saudi Arabia, will be designating showroom lots run by all-female staff.

General Motors, which has exclusive selling rights to Chevrolet and GMC autos in the Kingdom, recently promoted a Saudi-born female advertising executive to be the region’s chief copywriter and assist in crafting advertisement campaigns that are more in tune with women’s preferences. 

United Motors Co. is the sole distributor for Chrysler, Dodge, Jeep, Ram, Fiat and Alfa Romeo autos in the Kingdom. Established in 1999 as a merger of United Arab Motors Co. and Al-Essayi Trading Corp., it is one of the largest automotive companies in the Saudi market, employing more than 1,200 trained staff in more than 63 branches. 

Arab News spoke exclusively with United Motors Co. sales manager Mohammed Mohsen Al-Amoudi about what types of vehicles Saudi women have been buying from his Jeddah lot, their color preferences and the appeal factor that larger cars have for women. 

“Now that women are allowed to drive in the Kingdom, there is a demand for exclusive offers and packages exclusively geared toward women that have been highly successful for us. We’ve had consistent record-setting months in sales since September. For example, last Ramadan we did not exceed
1 percent in sales for women, while this Ramadan it has jumped by
25 percent. The demand has shifted from women clients buying a car for their driver to buying a car for personal use, and we have found them to be just as concerned as men when it comes to the fine details on safety measures, fuel mileage and customized options.” 

As far as what vehicle models and color preferences women have, Al-Amoudi said that the market has been overwhelmingly lopsided in favor of larger cars.

“While we have all options available, from elegant and classic selections like our Alfa Romeo, Chryslers and Fiats to our sportier options in our Chargers and Challengers, we have seen the most spike in sales with our Jeep Wrangler. Just last week we sold four cars, all to women, and all were Wranglers.”

On color preference, Al-Amoudi said: “What we have noticed is that women have been requesting unconventional colors. Unfortunately, at the moment most dealerships mainly carry the generic solid colors of black, blue, white, and silver, but we are more than happy to order customized colors to accommodate their preferences.”

With June 24 a mere day away, it’s clear that Saudi women are not the only ones preparing for this big moment. Soon women will be driving on every Saudi road, but don’t expect to spot them strictly by their vehicle choice or color.

“What do women want?” ask marketers. Well, maybe a clue can be found in the popularity of Jeeps. They are tough, secure and highly resistant to extreme conditions. How fittingly appropriate. No argument here.


Saudi Arabia expresses regret over failure on Palestine’s bid for UN membership

Updated 13 min 35 sec ago
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Saudi Arabia expresses regret over failure on Palestine’s bid for UN membership

  • Kingdom reaffirms its support for the Palestinian people’s right to self-determination
  • Jordan also expresses ‘sincere sorrow’ on the Security Council’s inability to approve the resolution

DUBAI: Saudi Arabia expressed its regret for at the failure of United Nations Security Council adopting a resolution accepting full membership of Palestine in the UN.

In an official statement by the Ministry of Foreign Affairs on social media platform X, the Kingdom said the ‘failure to adopt the resolution allows for the Israeli occupation to continue its violations if international law without deterrence and will not bring the desired peace closer.”


The ministry renewed the Kingdom’s call for the international community assume its responsibility towards stopping the Israeli occupation’s attacks on civilians in Gaza.

The Kingdom also reaffirmed its support for the Palestinian people’s right to self-determination and establishing their Palestinian state on the 1967 borders with East Jerusalem as its capital, in accordance with the Arab Peace Initiative and relevant international resolutions.

Jordan also expressed its ‘sincere sorrow’ on the Security Council’s inability to approve a resolution that would have admitted Palestine as a full member of the UN due to the US veto power.

In a statement, the country’s foreign affairs ministry reaffirmed “that the international community is in favor of the two-state solution, which Israel is undermining.

“The Security Council must recognize the Palestinian state in order to stop Israel from depriving the Palestinian people of their right to freedom and their own state,” state news agency Petra reported.

“Recognizing the Palestinian state and its full membership is a necessary step to impose a just peace that ends the occupation, ends the conflict, and fulfills the right of all the peoples of the region to live in security and stability,” ministry spokesperson Sufian Qudah said.

“Jordan demands that all nations acknowledge the State of Palestine on the lines of June 4, 1967, with East Jerusalem as its capital, as a prerequisite to achieving regional peace and security.”

Qatar, in a statement issued by its foreign affairs ministry, also expressed its “deep regret at the failure of the Security Council to adopt a draft resolution accepting full membership of the State of Palestine in the United Nations.”

 

 

The Organization of Islamic Cooperation also expressed deep regret over the Security Council’s failure “to fulfill its responsibilities towards granting full membership to the State of Palestine in the United Nations, at a time when the Palestinian people are facing the harshest forms of aggression, persecution and genocide.

The organization, in a statement, affirmed that the “use of the United States’ veto right contravenes the provisions of the United Nations Charter, which allows membership for all states accepting the obligations therein, and continues to hinder the Palestinian people from obtaining their legitimate rights, thus perpetuating the historical injustice suffered by the Palestinian people over the past 75 years,” Qatar News Agency reported.

OIC also affirmed Palestine’s legitimate right to embody its political and legal status within the United Nations, “considering this as an overdue entitlement for decades based on the political, legal, historical, and natural rights of the Palestinian people in their land, as confirmed by relevant United Nations resolutions.”


Italian Embassy celebrates blossoming ties with Saudi Arabia on first ‘Made in Italy Day’

Updated 19 April 2024
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Italian Embassy celebrates blossoming ties with Saudi Arabia on first ‘Made in Italy Day’

  • Mission marks event with opening of new visa application center, exhibition space
  • Facility will be used to promote ‘quality, variety and creativity’ of Italian goods, official says

RIYADH: The Italian Embassy in Riyadh on Tuesday celebrated the inaugural “Made in Italy Day” with the opening of a new visa application center and exhibition space.

Giuliano Fragnito, the deputy head of the mission, told Arab News the event provided an opportunity to showcase Italian expertise in a variety of fields, including the fashion, design, automotive and space industries.

“Today we are celebrating ‘Made in Italy Day,’ which is a day that celebrates the creativity, innovation and the territories of Italy and Italy’s products,” he said.

The date was chosen to mark the anniversary of the birth of Leonardo da Vinci on April 15, 1452.

Fragnito said the new exhibition space, called Casa Italia, would be used to promote Italy from a “commercial, cultural and scientific point of view,” with the opening event being a celebration of its contribution to the space industry, titled “Italian Space Way.”

The event was fitting as Italy and Saudi Arabia were close partners in the sector, with the Italian Space Agency and Saudi Space Commission signing an agreement in 2022 to work more closely together, he said.

The wider purpose of Tuesday’s celebrations was to highlight the growing relationship between Italy and the Kingdom in a range of fields, Fragnito said.

“Saudi Arabia is a key partner of Italy and the bilateral relationship is growing at a very fast pace … first of all from a political point of view but also the trade sector, scientific cooperation, academic cooperation and cultural cooperation.”

Italian exports to Saudi Arabia grew by 20 percent last year and Rome was keen to take the relationship between the two countries “to the next level,” he said.

“The Saudi market is more and more conscious and appreciates the quality, the variety and the creativity of the Italian products.

“Saudi Arabia is a key partner of Italy and it is very important to celebrate ‘Made in Italy Day’ in Saudi Arabia, which is a very important market for Italian exports.”

The new visa application center, which is co-managed by technology services companies AlmaViva and VFS Global, is located at Gate 2 of Loclizer Mall in Riyadh. Similar services are also available in Jeddah and Dammam.


Saudi authorities thwart attempt to smuggle Captagon pills

Updated 19 April 2024
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Saudi authorities thwart attempt to smuggle Captagon pills

RIYADH: The Zakat, Tax and Customs Authority has thwarted an attempt to smuggle 1,006,518 Captagon pills at Duba Port, northwest of the Kingdom.

The pills were found hidden in a shipment labeled “pepper and guava” coming into the Kingdom through the port. After the seizure was completed, coordination was made with the General Directorate of Narcotics Control to ensure the arrest of the expected recipient of the seized items inside the Kingdom, and he was arrested.

Authorities said they are committed to tightening Customs control of the Kingdom’s imports and exports, stressing that they will stay vigilant to fight smuggling attempts to ensure the security of the society.

Saudi authorities have recently made several drug-related arrests and confiscations in operations across the Kingdom. Border Guard land patrols in the Jazan region thwarted an attempt to smuggle 120 kg of qat. The patrols also foiled an attempt to smuggle 170 kg of qat in Al-Ardah governorate of the same region.


Saudi Arabia’s King Abdulaziz Royal Reserve Development Authority begins archaeological survey

Updated 18 April 2024
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Saudi Arabia’s King Abdulaziz Royal Reserve Development Authority begins archaeological survey

  • Study will look at the reserve in depth and conduct archaeological studies to help it achieve its strategic objectives

RIYADH: Saudi Arabia’s King Abdulaziz Royal Reserve Development Authority on Thursday announced it had launched a comprehensive preliminary archaeological survey.

The study — which was announced on April 18, World Heritage Day — will look at the reserve in depth and conduct archaeological studies to help it achieve its strategic objectives, while working toward targets for the year 2030 for the Kingdom’s royal reserves.

The study is being done in partnership with King Saud University and in cooperation with the Heritage Commission. It is being led by a team of experts and specialized national competencies, the Saudi Press Agency reported.

It will be conducted using two methods: the first via satellite, and the second, based on what is known as the “comprehensive archaeological survey,” by visiting the discovered sites, while preparing a detailed report for each site visited.

The survey involves producing studies on the old environment; work on rehabilitating archaeological and historic sites; and an attempt to label suitable sites as tourist attractions. It will also include developing a plan to preserve existing and discovered sites.

The King Abdulaziz Royal Reserve is one of the seven reserves established by royal decree. It holds governmental membership in the International Union for Conservation of Nature, and is managed by an independent body headed by the Minister of Interior Prince Abdulaziz bin Saud bin Naif.


Saudi Arabia and Armenia to forge ‘road map’ for diplomatic ties, FM Ararat Mirzoyan tells Arab News

Updated 19 April 2024
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Saudi Arabia and Armenia to forge ‘road map’ for diplomatic ties, FM Ararat Mirzoyan tells Arab News

  • ‘No limit’ to opportunities for Saudi-Armenian cooperation, says Foreign Minister Ararat Mirzoyan on ‘historic’ Riyadh visit
  • Says Armenian government supports a ceasefire in Gaza and the two-state solution for Israel-Palestine
  • Discusses ‘Crossroads of Peace’ project, which offers ‘window of opportunity’ for lasting peace in South Caucasus

RIYADH: Armenia is committed to drafting a “road map” for the development of diplomatic relations with Saudi Arabia, Ararat Mirzoyan, Armenia’s minister for foreign affairs, told Arab News on Thursday in an exclusive interview during a visit to the Kingdom.

In a wide-ranging discussion, in which he explored the development of ties, the peace process in the South Caucasus, and the war in Gaza, Mirzoyan said the establishment of official diplomatic relations in November last year was only the start.

Armenian Foreign Minister Ararat Mirzoyan says there's ‘no limit’ to opportunities for Saudi-Armenian cooperation. (AN photo)

“Historically, we have enjoyed friendly relations with the Arab world, with all the Arab countries, and these relations have been based on traditionally historically friendly relations between our peoples, between Arab people and the people of Armenia,” he said.

“And we also should remember that many Arab countries became home for Armenian refugees, the survivors of the Armenian genocide. But of course, the cultural ties, the relations — they were there even before that.”

Mirzoyan met his Saudi counterpart Prince Faisal bin Farhan in Riyadh on Wednesday, and was also received at the Saudi Ministry of Education and Ministry of Economy.

“We don’t want to stop here. There are so many areas, there are so many fields where we can deepen our cooperation. And there are so many spheres where we can explore what we can do jointly. And hopefully, after this visit, the road map will emerge — a road map of development of relations,” he said.

Saudi Minister of Foreign Affairs Prince Faisal bin Farhan (R) receives Armenian FM Ararat Mirzoyan ahead of their meeting Riyadh on April 17, 2024. (SPA photo)

The past few years have seen gradually warming ties between the two countries. In October 2021, Armenia’s then-President Armen Sarkissian visited Saudi Arabia. This visit marked the beginning of a new diplomatic future for Armenia.

Although formal diplomatic relations are new, Mirzoyan is highly optimistic about the mutual benefits of developing ties.

“Frankly, there is no limit here,” he said. “Education, sciences, advanced technologies, urban development, agriculture, tourism, people-to-people contacts, trade, investment, and infrastructure. There are so many things going on on the ground here in Saudi Arabia, but also in Armenia.”

Armenian FM Ararat Mirzoyan also met with Saudi Economy and Planning Minister Faisal F. Al-Ibrahim (R) in Riyadh on April 17, 2024. (SPA photo)

Mirzoyan praised the launch of commercial flights between Riyadh and the Armenian capital Yerevan by Saudi airline Flynas, which began in June last year, saying he expects the development to increase tourism between both nations.

The foreign minister also congratulated Saudi Arabia on winning its bid for Expo 2030 — a bid for which Armenia expressed its support in 2022.

“Our vision is that we should build a very good and close cooperation with Saudi Arabia, including when it comes to regional affairs, but also international fora,” he said.

“I see possible close cooperation on international fora as well. Again, I would like to mention that when Saudi Arabia came up with the bid for Expo 2030, Armenia was among the countries who supported this.”

The Saudi and Armenian foreign affairs ministers, along with their respective delegations, meeting in Riyadh on April 17, 2024. (SPA photo)

Mirzoyan also expressed his support for a two-state solution and ceasefire in Palestine. In December last year, Armenia joined Saudi Arabia and more than 150 other countries in the UN General Assembly in voting for an immediate ceasefire in Gaza. If necessary, and if asked, he said Armenia would be ready to act as a potential facilitator between the two sides.

“Armenia has always supported the two-state solution for Palestine and Israel, and Armenia is strongly against the violence and targeting civilian populations,” Mirzoyan said, adding that Armenia had very recently been on the receiving end of such violence.

“So we are really strongly against violence against civilian populations,” said Mirzoyan.

Armenia’s commitment to helping war-affected civilian populations has gone beyond mere words and condemnation. Last month it sent 30 tonnes of food and medicine to displaced Palestinian civilians sheltering in Rafah.

“Armenia regrets tens of thousands of innocent victims of the escalation of hostilities in Gaza. We ourselves have experienced the horror of attacks on civilians and civilian infrastructure, and we join calls of the international community for an immediate ceasefire in Gaza,” Armenian Prime Minister Nikol Pashinyan said at a press briefing during a visit to Egypt to discuss aid deliveries.

Palestinians inspect a house destroyed in an Israeli strike in Rafah, in the southern Gaza Strip, on April 17, 2024. (Reuters)

Mirzoyan said he hoped the aid “could help a little bit (to) ease the situation and the suffering of these people.”

Closer to home, Mirzoyan expressed his desire to see peace between Armenia and other nations in the South Caucasus, although he acknowledged that lasting peace would require efforts to overcome any obstacles.

“We truly believe that there is a window of opportunity, quite realistic momentum, to establish lasting peace and stability in the South Caucasus,” he said. “My government is committed to this peace agenda, and we are engaged in negotiations in good faith in quite a constructive manner.

“Although to tell the truth, there are still a couple of crucial issues regarding which the positions of the sides are far from each other. The first issue is, of course, the issue of the borders and mutual recognition of territorial integrity.”

The South Caucasus has been the site of frequent territorial disputes between Armenia and Azerbaijan, who have quarreled over their respective borders since the collapse of the Soviet Union in 1991.

To normalize the relationship, Mirzoyan said all parties had to respect the principles of sovereignty, jurisdiction, equality and reciprocity.

“We believe that everything can be unblocked, including the railways, and we believe that everything that is going to be unblocked should remain under the sovereignty of the respective countries,” he said.

“The infrastructure on Armenian territory should remain under Armenian sovereignty and, respectively, the Azerbaijan infrastructure under its sovereignty. And also this infrastructure should function according to our national legislations, and everything should be done in accordance with the principles of equality and reciprocity.”

Armenia can ensure the security of people and cargo passing through its territory without the need of any third country presence, he added.

Mirzoyan explained that his country had launched an initiative to improve prospects for stability and peace by unblocking transport infrastructure across the region.

“We came up with an initiative. We gave a title to it — Crossroads of Peace — because we truly believe that if the whole transport infrastructure is unblocked in the South Caucasus, including the Armenian, Azerbaijani and Turkish roads and railways, that will be not only beneficial in terms of economy, but also it will become a significant factor of peace and stability in our region.”

Illustration map showing Armenia's proposed “Crossroads of Peace”.

Even beyond Armenia and the South Caucasus, the initiative could have global repercussions, said Mirzoyan.

“Several countries are interested in this implementation of this project of peace, the Crossroads of Peace, because the benefits are obvious and I spoke about this in terms of east-west connections, but also we should remember south-north or north-south connections. And that’s why it’s called a crossroads.”

He added: “It could be useful for connecting, for instance, the Arab world, Saudi Arabia, with the Black Sea region and beyond.”

German Foreign Minister Annalena Baerbock (C) hosts Armenia's FM Ararat Mirzoyan (L) and Azerbaijan's FM Jeyhun Bayramov (R) for peace talks in Berlin on February 28, 2024. (AFP/File)

Armenia is embarking on diplomatic ties with several nations and multilateral bodies, including the EU, as it shifts away from its historically strongest ally, Russia.

“It’s fair to note that the relations between Armenia and the Russian Federation are not at their brightest point, I would say,” said Mirzoyan. “Of course, there are complications, and we don’t … want to hide these complications.

This photo taken on Nov. 17, 2020, shows Russian peacekeepers' vehicles parked at a checkpoint on the road to Shusha in Nagorno-Karabakh. President Vladimir Putin's spokesman said on April 17, 2024 that Russian forces are being withdrawn from the Karabakh region, where they have been stationed as peacekeepers since the end of a war in 2020. (AP Photo/File)

“There are issues, there are questions within Armenian society, for instance, regarding the behavior of Russian peacekeepers in Nagorno-Karabakh, but also regarding the behavior of our Russian allies when our sovereign territories were being attacked in 2022, 2023, and before that. So indeed, there are some issues there. But we work on it.”

Armenia has had frozen relations with the Collective Security Treaty Organization (CSTO) since autumn last year. Formed in 2002, the CSTO is a military alliance which consists of six post-Soviet states: Armenia, Belarus, Kazakhstan, Kyrgyzstan, Russia, and Tajikistan.

Mirzoyan stated in an interview in March with Turkiye’s TRT World that Armenia’s application for EU candidacy was under discussion.

Armenian FM Ararat Mirzoyan, who was on a visit to the Kingdom this week, sat for an exclusive interview with Arab News' Deputy Editor in Chief Noor Nugali. (AN photo)

Addressing the issue with Arab News, Mirzoyan said: “The people of the Republic of Armenia do have European aspirations and it is becoming more and more strong on the background of the frustration that Armenian people had in terms of Armenian-Russian relations, but not limited to that.

“I mean, Armenia is really deepening, significantly deepening, its relations with the US, with the EU. They are our main partners in our democratic reform agenda. Now they show a strong willingness to support Armenia, to strengthen Armenia’s economic resilience.

“We are starting with the EU a new path of close partnership and, so far, none can say for sure where this path will lead the two sides.”