Al-Ula is Saudi Arabia’s gift to the world, says governor Prince Badr

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Updated 19 December 2019
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Al-Ula is Saudi Arabia’s gift to the world, says governor Prince Badr

  • Al-Ula valley is a place of extraordinary human and natural heritage, says commission head Prince Badr
  • Prince Badr: Al-Ula has evidence of major civilizations dating more than 4,000 years

PARIS: The contrast in locations could not have been more different. The golden glow of the sunlit sandstone of Saudi Arabia’s finest and yet little-known archaeological site set against the walls of the Musee des Arts Decoratifs — a wing of the Louvre Palace in central Paris.

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Yet the images transported the guests from the rain-soaked streets of the French capital to an area of remote desert in the Kingdom’s northwest.
That region, an area the size of Belgium, contains a string of archaeological treasures and ancient cities dating back 4,000 years, but still unknown, particularly outside of the Kingdom.
Unknown, that is, until now. 
 On Monday night high-profile guests from Saudi Arabia and France gathered for a gala dinner in honor of a collaboration between the two countries to enhance the natural, historical and cultural heritage of Al-Ula.
Guests arrived to the sounds of classical Arabic music combined with a modern technical light display, a fitting backdrop to the intentions of the two countries to both preserve the past and yet develop the site for the future.
Speakers at the event, which coincided with Crown Prince Mohammed bin Salman’s visit to France, included the foreign ministers of the two countries, archaeologists who have worked at the site and other senior figures involved in the project.
Guests arrived to a breathtaking exhibition of images from Al-Ula, including the striking tombs of Madain Saleh.
“Our ambition is to turn the region into one of the most exceptional archaeological and cultural destinations in the Kingdom and we are really thrilled to invite France to participate by bringing its expertise and experience to achieve this goal,” Adel Al-Jubeir, Saudi Arabia’s foreign minister, told guests.
Prince Badr bin Abdullah bin Farhan, governor of the Royal Commission for Al-Ula, appointed last year, described Al-Ula as a “hidden jewel in northwestern Saudi Arabia.”
“The signing of this agreement is the first milestone toward the achievement of our project for Al-Ula: preserve its heritage and build the infrastructures and facilities that its beauty deserves,” he said. “France is a key partner to help us reach our objectives.”
The prince described Al-Ula in detail to those attending, who are still to find out the sheer scale and depth of the archaeological sites.
“The Al-Ula valley is a place of extraordinary human and natural heritage and a natural crossroads, and saw bustling commercial centers develop along what became the incense route from southern Arabia,” he said.
The event was attended by the French Foreign Minister Jean-Yves Le Drian and Gerard Mestrallet, the special envoy of French President Emmanuel Macron for Al-Ula.
Others attending included senior figures in French art, culture and heritage — just the kind of people whose expertise the Kingdom wants to draw on as it opens up its heritage as part of the sweeping reform plan introduced by the crown prince.
The collaboration with France will shed more light on the civilizations that existed in the Al-Ula area over several millenia, said Irina Bokova, the former director-general of UNESCO. The Paris-based organization made Madain Saleh a World Heritage Site in 2008.
“The Al-Ula project is more than a great project of historical, cultural and natural heritage enhancing,” Bokova said. “It is about enlarging the world heritage with a great testimony of the Dedanite, Nabatean and Islamic civilizations.”
The expected easing of restrictions on foreign visitors to Saudi Arabia will allow the sites of Al-Ula to be explored, not just by tourists, but also by artists looking for a spectacular backdrop that has previously been hidden from the world.
Award-winning photojournalist Ammar Abd Rabbo said that he would love to be one of the first foreign professional photographers to take pictures in Madain Saleh.
“I’m proud to see the monuments of Madain Saleh presented like this in an amazing place which is part of the Louvre, one of the most famous museums in the world,” he told Arab News at the dinner.
“Slowly it will be a new destination for many people. You have a tremendous amount of people who are interested in such treasures and who could not access them before.”
Another guest, Isabelle Giordano, executive director of Unifrance Films, which promotes and export French cinema to the world, said that she sees an opportunity to make a “beautiful movie” set among the ancient monuments in Al-Ula.
“This country (Saudi Arabia) has so many stories to tell and it’s beautiful so I hope they will produce soon a lot of big movies and blockbusters to tell all the past and the stories,” she said.

Text of the speech at the gala dinner by Prince Badr bin Abdullah bin Farhan, Governor of the Royal Commission for Al-Ula.
Al-Ula is a hidden jewel in northwestern Saudi Arabia. A historic location that spans millennia, it has evidence of major civilizations dating more than 4,000 years to the first millennium BC, including most notably the Lihyan and the Nabataean kingdoms.

Al-Ula valley is a place of extraordinary human and natural heritage and a natural crossroads and saw bustling commercial centers develop along what became the Incense Route from Southern Arabia.

Al-Ula is a gift to be shared with the world. Inspired by Vision 2030, that provides an opportunity for all, a tolerant country welcoming to everyone, the Royal Commission for Al-Ula is a pioneer for a new model of cultural tourism. The Royal Commission for Al-Ula was tasked in 2017 by Crown Prince Mohammed bin Salman with preserving the region to enhance its exceptional natural, historical and cultural heritage. Because heritage is the future, because the future of the next generation lies in our heritage, our tradition and our people. And because Al-Ula’s past represents an authentic history of exchange and trade between cultures of which we must be proud. To achieve such an ambition, the royal commission turned to the world to select the perfect supporting partner.

More than 100 years ago, Frenchmen Antonin Jaussen and Raphael Savignac traveled to Al-Ula and undertook the first serious archaeological research. France has continued to be an exemplar in the fields of culture and archaeology not only in the region but also throughout the world. The Kingdom of Saudi Arabia and France share a common approach to national heritage and arts, one that maintains that culture transcends borders and should be accessible to all as global heritage. Together we strive to preserve our historical treasures for future generations safeguarding antiquities for thousands of years more.

By working closely with local communities, and by exchanging expertise with the nation of France we will create a world standard of heritage and cultural experience for Al-Ula. It gives me great pleasure to celebrate — tonight, with you — the commencement of a historic partnership for Al-Ula, a living embodiment of the meaningful relationship between the new visionary Saudi Arabia and France. Heritage is the future.

Thank you for your support and your presence.

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

Updated 4 sec ago
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Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

  • The chosen logo will be used in all events commemorating the 70th anniversary of the two countries
  • Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan

The Japanese Ministry of Foreign Affairs has called for applications to design a logo to mark the 70th anniversary of the establishment of diplomatic relations between Japan and Saudi Arabia in 2025.

The chosen logo will be used in all events commemorating the 70th anniversary of the two countries.

Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan.

The Ministry of Foreign Affairs of Japan, the Japanese embassy in Saudi Arabia, the Japanese consulate-general in Jeddah and the Saudi government will announce the best logo design on their websites and social media accounts.

The deadline for applications is June 10. Applications must be submitted as an email to [email protected].

Each logo design must be no larger than 3 MB in electronic format, with a resolution of 300 dpi or higher, in a file format — JPEG or PDF — that will fit an A4 size when printed.

An explanation of the purpose of the proposed logo mark is required with each submission.

A similar application was announced in 2021, when the UAE and Japan commemorated the 50th anniversary of establishing their diplomatic relationship.

More information on the applications can be found here: The 70th anniversary of the establishment of diplomatic relations between Japan and the Kingdom of Saudi Arabia in 2025 call for designs of the commemorative logo


Saudi Arabia, Japan officials discuss investment ties

Updated 25 April 2024
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Saudi Arabia, Japan officials discuss investment ties

DUBAI: Saudi Arabia’s Ambassador to Japan Dr. Ghazi Binzagr met with Nobuyori Kodaira, chairman of the Japan Cooperation Center for the Middle East, on Thursday in Tokyo to discuss improving mutual investments.

The two officials highlighted the role that the JCCME plays in supporting Japan’s investments in Saudi Arabia, in sectors including healthcare, industry and entertainment.

The JCCME set up its regional headquarters in Riyadh in the 1990s. It now has an office in Dammam with an investment desk, while a water desk has been opened in Jeddah.

In 2018, the JCCME set up an investment-promotion scheme to fulfil the aims of the Saudi-Japan Vision 2030, within the framework of the Saudi Vision 2030 plan.


L’Oréal Middle East launches women upskilling project in Saudi Arabia

Updated 25 April 2024
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L’Oréal Middle East launches women upskilling project in Saudi Arabia

  • L’Oreal Middle East inks pact with Kingdom’s Himayah Organization
  • The initiative aims to help 600 women prepare for the workplace

DUBAI: As it celebrates its 25th anniversary, L’Oreal Middle East has signed an agreement with the Himayah Organization in Saudi Arabia to support its “Safe Homes” initiative, which seeks to provide skills training for more than 600 women.

“The project aims to have a lasting long-term impact through psychological support and skill training,” said Laurent Duffier, CEO of L’Oreal Middle East, in an interview with Arab News en Francais.

Over the past 25 years, L’Oreal has assisted 25,000 women in the region.

L’Oreal launched its Hairdressing Academy in Riyadh and Dammam in 2023, to upskill and integrate women in the workforce, recording a 70 percent employment rate in this growing beauty segment in Saudi Arabia. The program is expected to create 15,000 jobs for Saudi women.

The flagship “L’Oreal for Women in Science” program invested over $925,000 in endowments to support 51 female Arab scientists over the past decade and advocate for gender equality in STEM, or science, technology, engineering and mathematics.

In addition, the firm’s “Stand Up Against Street Harassment” project trained more than 11,000 participants on countering gender-based violence.

Laurent Duffier, CEO of l'Oreal Middle East and Dr. Sameera Alghamdi, chairwomen of Himayah Organization announcing the MOU signature during the L'Oreal Middle East 25th anniversary event. (Supplied)

While the brand’s products have been distributed in the region since the 1960s, L’Oreal opened its first subsidiary in the Middle East in 1998, and currently serves 10 markets.

Today, the group is moving toward its 2030 sustainability, innovation and technology goals by engaging stakeholders across the supply chain, including consumers and startups, through strategic partnerships.

L’Oreal aims to foster innovation by investing in the startup ecosystem, the latest being the partnership with Astrolabs that launched the “L’Oreal Tech Quest Challenge” earlier in April 2024.

“The future is for beauty tech, tackling current industry challenges and augmenting the impact of L’Oreal’s solutions. ‘L’Oreal Tech Quest Challenge’ awarded a group of winners whose work will be incorporated in developing tools and best practices across the SAPMENA (South Asia Pacific - Middle East - North Africa) region,” said Duffier.

The region is home to a growing startup ecosystem. “LEAP in Saudi Arabia held in March reflects the growing entrepreneurial and creative energy in the Kingdom,” he added.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally.

The GCC market ranks among the top 10 beauty markets worldwide, valued at $11.7 billion in 2024. Since the COVID-19 pandemic, the market has grown by 10 percent, fueled by underlying macroeconomic trends.

“Non-oil GDP in the GCC is growing at 4 to 5 percent while growing at less than 1 percent in Europe. The inflow of high-net-worth individuals had a positive impact on the luxury market in the UAE. While demand for beauty, particularly in Saudi Arabia, tripled during the last three years with the rise in women’s access to the workforce, and increase in disposable income,” said Duffier.

“The quality of retail execution, and the growth of new beauty concepts in the Kingdom, are factors boosting the market in the region, further enhanced by the growth in e-commerce,” he added.

According to a Boston Consulting Group report, in 2020 the Kingdom’s e-commerce share of total retail was 6 percent. This was far behind mature e-commerce markets and the worldwide average of 18 percent, but was 60 percent higher than the Kingdom’s 2019 share. It has been forecast that there will be double-digit growth post-COVID-19, with market value expected to exceed $13.3 billion by 2025.

“Saudi Arabia displays accelerated growth across segments. Efforts to diversify the economy are clear. It is the biggest economy in the region, with the highest potential, and it is a priority market for L’Oreal,” said Duffier.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally. (Supplied)

The offer-driven beauty and personal care market is expected to continue to be led by product innovation and beauty technology, for better end-user results, he said.

“We are launching Melasyl, after 18 years of R&D. A breakthrough ingredient for skin care treatments, among other applications,” said Duffier.

With lipstick used 5,000 years ago in Mesopotamia, Duffier describes the Middle East as the “cradle of beauty and a region that defines beauty trends.” The region has a diverse customer base, covering the full spectrum of skin and hair colors, is shifting toward digital platforms, and more sustainable consumption.

“We are working with startups to offer sustainable innovative products, with 70 percent of consumers opting for sustainable products,” said Duffier.

“We are no longer a beauty company, but a beauty tech company. Anchored in innovation and sustainability, the objective remains beauty for all. The future of beauty will be increasingly personalized to create beauty that moves the world, and most importantly to create beauty that moves the Middle East,” he said.

The quest for sustainability is also a byproduct of the reconciliation between beauty and tech, developed and implemented across the various segments: hair care (Airlight pro), derma cosmetics, the latest being La Roche-Posay’s diagnostic virtual reality tools, and make-up applications in collaboration with Microsoft.

“By applying green science, 95 percent of products’ ingredients will be bio-based and traceable to natural green-science formulations by 2030,” he said.

Advancing toward its sustainability targets, the “L’Oreal for the Future” program aims to reduce carbon dioxide emissions at all sites, and move to renewables, waste management and water treatment by 2030.

L’Oreal Middle East expects a 50 percent reduction in distribution-related carbon dioxide emissions, and a 70 percent reduction in water consumption with the introduction of Gjosa shower heads in hair salons.

Set to launch in the region this year, the latter is expected to target 500 salons per year, for a total yearly saving of 35 million gallons of water.

This is in addition to the recycling of 340 tonnes of waste over the past two years in Saudi Arabia, which is a Garnier initiative in collaboration with Panda and Naqaa Solutions.


Saudi cultural attache in Japan receives Jeddah University delegation

Updated 25 April 2024
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Saudi cultural attache in Japan receives Jeddah University delegation

DUBAI: Saudi Arabia’s cultural attache in Japan hosted on Thursday a delegation from Jeddah University, led by the institution’s Vice President for Academic Affairs and Development Dr. Monagi bin Hassan Al-Kanaani.

Dr. Anas Ahmed, Jeddah University’s dean of the College of Engineering, and Dr. Mohammed Kalkatawi, director of the Data Management Office at the institution, were part of the delegation.

 

 

Badr Al-Otaibi, director of the office of the Saudi Arabia cultural attache in Japan, received the delegation.

The officials discussed their visits to several Japanese universities to explore cooperation opportunities and sign student-exchange agreements.


Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

Updated 24 April 2024
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Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

  • Saudi Ministry of Foreign Affairs stresses importance of the commitment of donor countries to the organization

RIYADH: Saudi Arabia has welcomed an independent committee’s report on the performance of the UN Relief and Works Agency for Palestine Refugees, the Saudi Press Agency reported on Wednesday.
The Saudi Ministry of Foreign Affairs said the Kingdom backed the report, which confirmed UNRWA’s main role in supporting the relief, humanitarian and developmental efforts of the Palestinian people.
The ministry further reiterated Saudi Arabia’s emphasis on the importance of the commitment of donor countries to UNRWA to ensure the sustainability and effectiveness of all forms of support for refugees in a way that reduces their suffering, especially in light of the Israeli occupation’s continued violations of international law and international humanitarian law.