Saudi students will help to shape the future of Kingdom’s entertainment industry, says NYFA president

Updated 21 March 2018
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Saudi students will help to shape the future of Kingdom’s entertainment industry, says NYFA president

JEDDAH: As a long-standing supporter of Saudi Arabia’s creative community, the New York Film Academy (NYFA) is excited and inspired by the many talented young Saudi filmmakers it has educated over the past seven years.
NYFA recently hosted the second annual Young Saudi Film Festival (YSFF) in Los Angeles, California, in order to showcase a number of Saudi filmmakers including NYFA screenwriting student Meshal Al-Jasser, the recent Qomra award-winner for his film “Under Concrete.”
The highly anticipated event was attended by NYFA students and alumni, local Saudis, producer, and film distributor Diane Taren, and representatives from the Kuwaiti and Emirati consulates.
Speaking to Arab News, NYFA President Michael Young said: “NYFA is a global institution that annually brings students from nearly 100 countries to learn, create, and share the richness of their cultures together. The academy’s Saudi students are highly motivated to tell their stories and undoubtedly they will help shape the future of the Kingdom’s entertainment industry.”
Tami Alexander, NYFA’s dean of enrolment services, regularly visits the Kingdom. Recently she oversaw workshops in partnership with the Prince Mohammed bin Salman bin Abdul Aziz Philanthropic Foundation (MiSK) and Colors of Saudi under the guidance of the Saudi Commission for Tourism and National Heritage (SCTH).
Alexander consistently holds events including auditions, portfolio reviews and information sessions around the Kingdom. “In my role at NYFA, I have visited many cities including Riyadh, Taif and Dammam to scout the most talented Saudi nationals, encourage them to pursue their passion and come and study at the Academy,” she said.
“As Saudi Arabia opens its cinemas in 2018, I am extraordinarily excited for the days when I will be sitting in movie theaters in the Kingdom watching local Saudi films, many of which I expect will be made by graduates of NYFA.”
She added that NYFA looks forward to being a part of the future of Saudi Arabia’s expansion of entertainment and a burgeoning film industry, and hopes to continue to provide training for the region’s industry-standard media and entertainment professionals.
“We have had over 300 Saudi students study with us at many different levels,” she said.
Other successful Saudi NYFA alumni include Fahad Al-Joudi, who has won various awards for his film “Arabian Swan,” and Ahd Kamel, currently starring in the Netflix show “Collateral.” Aymen Khoja premiered his first feature film, “Arabian Warrior,” which was shot during his final semester at NYFA, in Dubai on March 12. He told Arab News: “I wouldn’t have been able to achieve what I did without the knowledge I gained from NYFA. I look forward to seeing my film in cinemas in Saudi Arabia very soon.”
And there is Almotaz Al-Jefri, who alongside the New Media Center at the Ministry of Culture and Information, directed and produced “Wahi 360,” a virtual-reality project about Makkah that was screened last year during King Salman’s visit to Russia.
Talking about the welcoming attitude of NYFA’s faculty, Al-Jefri said: “NYFA has offered me the experience and enhanced my level of knowledge through observational and practical opportunities. These opportunities and experiences have given me the confidence to create projects combining culture and production.”
Many other NYFA alumni have been involved in the Kingdom’s local film and television industries.
This year the YSFF festival grew in audience and scope, receiving more than 80 submissions and featuring eight outstanding films that told stories ranging from comedy to tragedy.
With the ban on movie theaters lifted in Saudi Arabia, it is a great time to showcase the next generation of Saudi filmmakers.
On March 1, Saudi Arabia started issuing licenses for cinema operators in the Kingdom.
Cinema is one of several new avenues for Saudi women, who can now take part in sport, attend soccer matches and, in a few months, will be allowed to drive cars.
By 2030, the Saudi authorities are expecting to open 300 cinemas with 2,000 screens around the Kingdom. By creating opportunities for youngsters they aim to build a huge industry that will contribute more than SR90 billion ($24 billion) to the economy and create 30,000 jobs.




Saudi filmmakers pose with the NYFA officials at the end of Young Saudi  Film Festivalin Los Angeles, California. (Photo courtesy: NYFA)


In 2015, only one documentary film from Saudi Arabia, about Jeddah, was presented at the International Film Festival Manhattan in New York City. Directed, edited and produced by former NYFA student Jameelah Rose del Prado, “Historic Jeddah” is a multi-part documentary short film that showcased aspects of Saudi Arabia’s cultural heritage such as the Dondurma, Rawashin and Rubat.
At that time, Jameelah said this documentary film would contribute to Saudi Arabia’s tourism in the near future. “This country has so much to offer but it is not widely known to the rest of the world.”
In an interview with NYFA in 2016, Jameelah said: “As a pioneer, I hope I am able to contribute to Saudi Arabia’s promising future in the field of cinema. I also hope I can give rise to aspiring Saudi filmmakers to do the impossible, break stereotypes, and to not shy away from adversities.”
In 2016, Jameelah also directed a sequel documentary called “Our Journey to Hijaz” and “Third Culture Kids of Saudi Arabia.”
In 2018, six films from Saudi Arabia became huge successes at YSFF. The short films range from five to 20 minutes in length, and cover a wide range of genres.
During the closing ceremony of YSFF, Director of NYFA’s Los Angeles campus Dan Mackler emphasized how storytelling is a universal means of uniting different cultures: “The New York Film Academy believes that storytelling unites us internationally, across cultures and through perceived differences. We’re very proud of the films we’re screening because they exemplify those ideals.”
Rakan Anneghaimshi, president of the YSFF and student at the New York Film Academy, said: “We try, as much as possible, to reflect society as we see it. We want to see authentic stories coming out of our community.”
“One of the goals of the YSFF was to help bring our global community together. We had comedic films, we had dramatic films, and we had family-oriented films. I couldn’t be more proud.
“In an interview in 2017 on Saudi TV channel 1, I said ‘I am on scholarship now; I study acting at the New York Film Academy because I believe the Kingdom will reopen cinema.’ I saw this coming and I am not surprised by the announcement that cinemas in the Kingdom are reopening.”

He added: “As an actor, it was hard for me to keep myself motivated and positive. I had many people ask me, ‘Why would you study acting for film? There is no cinema in Saudi Arabia.’ Regardless of what the future holds, I wanted to be able to work in Hollywood and had hopes of working in my home country.
“I believe Saudis have the talent and the love of art. I believe that Saudis and non-Saudis should get an opportunity to see us perform our craft and watch our performances. Now that cinema is back again, I look forward to my next movie on a billboard in my lovely country of Saudi Arabia.”
James Rowe, NYFA instructor and one of the judges of the competition, attributed the great stories coming out of Saudi Arabia to a need humans have to share their experiences.
“Great art is born out of urgency,” Rowe said. “There is a burning need to tell stories that have gone untold for some time. There exists a desire to express ideas that have remained unspoken.
“Submissions to this festival have come from all over the world. We were looking for stories and perspectives that surprised us and left us feeling something long after the credits had rolled.”
Rowe added: “All of the films clearly have something to say. They are a reminder that art captivates and compels us most when it feels urgent — as if the artist couldn’t have waited one more moment to tell us their story.”
The short films screening at this year’s festival were: “Bloodline,” written and directed by Saud Al-Moghirah, produced by Javier Olmo; “Eternity,” written and directed by Mohamed Makki, produced by Mohamed Makki and Mohamed Obaidullah; “Hero Complex,” written and directed by Mohamed Al-Yamani, produced by Mohamed Al-Yamani and Douglas Spain; “The Nostalgia,” written by Sarah Lotfy, directed and produced by Moataz Badran; “Piece of Wood,” by Yassin Koptan; “The Scapegoat,” written by Charlie Millen and Stephen Ranieri, directed by Talha B., produced by Maan B; “Spirit of North,” by Mohamed Ali Al-Marhabi; and “Under Concrete,” by Meshal Al-Jaser.
Recently, the Saudi Art Council, in partnership with the American Film Showcase, brought together local and international experts in Jeddah to share their opinions about what needs to be done for the Kingdom’s cinema industry.
The experts agreed that there is a need of law infrastructure for the cinema, so people can be directed in the right direction. “Making films is a process of reducing damage because there is so much that can go wrong,” said Hisham Fageeh, who co-produced “Barakah Meets Barakah,” a film submitted for consideration in the best foreign language film category at the Oscars in 2016.
The NYFA is proud to be listed as a recommended school by Saudi Arabia’s Ministry of Higher Education. It’s considered the best hands-on film school in the world by many of the industry’s top filmmakers, and its pedagogy is designed for a new generation of 21st-century storytellers.
NYFA programs balance rigorous academics with practical application to train students to tell compelling visual stories and develop their skills to the fullest extent possible.
At NYFA, under the guidance of an esteemed faculty of award-winning filmmakers who are all working industry professionals, many ambitious young Saudi filmmakers learn to operate industry-standard equipment and software while working in the school’s state-of-the-art facilities, including on a major Hollywood studio back lot.


Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

Updated 19 min 5 sec ago
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Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

  • The chosen logo will be used in all events commemorating the 70th anniversary of the two countries
  • Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan

The Japanese Ministry of Foreign Affairs has called for applications to design a logo to mark the 70th anniversary of the establishment of diplomatic relations between Japan and Saudi Arabia in 2025.

The chosen logo will be used in all events commemorating the 70th anniversary of the two countries.

Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan.

The Ministry of Foreign Affairs of Japan, the Japanese embassy in Saudi Arabia, the Japanese consulate-general in Jeddah and the Saudi government will announce the best logo design on their websites and social media accounts.

The deadline for applications is June 10. Applications must be submitted as an email to [email protected].

Each logo design must be no larger than 3 MB in electronic format, with a resolution of 300 dpi or higher, in a file format — JPEG or PDF — that will fit an A4 size when printed.

An explanation of the purpose of the proposed logo mark is required with each submission.

A similar application was announced in 2021, when the UAE and Japan commemorated the 50th anniversary of establishing their diplomatic relationship.

More information on the applications can be found here: The 70th anniversary of the establishment of diplomatic relations between Japan and the Kingdom of Saudi Arabia in 2025 call for designs of the commemorative logo.


Saudi Arabia, Japan officials discuss investment ties

Updated 25 April 2024
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Saudi Arabia, Japan officials discuss investment ties

DUBAI: Saudi Arabia’s Ambassador to Japan Dr. Ghazi Binzagr met with Nobuyori Kodaira, chairman of the Japan Cooperation Center for the Middle East, on Thursday in Tokyo to discuss improving mutual investments.

The two officials highlighted the role that the JCCME plays in supporting Japan’s investments in Saudi Arabia, in sectors including healthcare, industry and entertainment.

The JCCME set up its regional headquarters in Riyadh in the 1990s. It now has an office in Dammam with an investment desk, while a water desk has been opened in Jeddah.

In 2018, the JCCME set up an investment-promotion scheme to fulfil the aims of the Saudi-Japan Vision 2030, within the framework of the Saudi Vision 2030 plan.


L’Oréal Middle East launches women upskilling project in Saudi Arabia

Updated 25 April 2024
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L’Oréal Middle East launches women upskilling project in Saudi Arabia

  • L’Oreal Middle East inks pact with Kingdom’s Himayah Organization
  • The initiative aims to help 600 women prepare for the workplace

DUBAI: As it celebrates its 25th anniversary, L’Oreal Middle East has signed an agreement with the Himayah Organization in Saudi Arabia to support its “Safe Homes” initiative, which seeks to provide skills training for more than 600 women.

“The project aims to have a lasting long-term impact through psychological support and skill training,” said Laurent Duffier, CEO of L’Oreal Middle East, in an interview with Arab News en Francais.

Over the past 25 years, L’Oreal has assisted 25,000 women in the region.

L’Oreal launched its Hairdressing Academy in Riyadh and Dammam in 2023, to upskill and integrate women in the workforce, recording a 70 percent employment rate in this growing beauty segment in Saudi Arabia. The program is expected to create 15,000 jobs for Saudi women.

The flagship “L’Oreal for Women in Science” program invested over $925,000 in endowments to support 51 female Arab scientists over the past decade and advocate for gender equality in STEM, or science, technology, engineering and mathematics.

In addition, the firm’s “Stand Up Against Street Harassment” project trained more than 11,000 participants on countering gender-based violence.

Laurent Duffier, CEO of l'Oreal Middle East and Dr. Sameera Alghamdi, chairwomen of Himayah Organization announcing the MOU signature during the L'Oreal Middle East 25th anniversary event. (Supplied)

While the brand’s products have been distributed in the region since the 1960s, L’Oreal opened its first subsidiary in the Middle East in 1998, and currently serves 10 markets.

Today, the group is moving toward its 2030 sustainability, innovation and technology goals by engaging stakeholders across the supply chain, including consumers and startups, through strategic partnerships.

L’Oreal aims to foster innovation by investing in the startup ecosystem, the latest being the partnership with Astrolabs that launched the “L’Oreal Tech Quest Challenge” earlier in April 2024.

“The future is for beauty tech, tackling current industry challenges and augmenting the impact of L’Oreal’s solutions. ‘L’Oreal Tech Quest Challenge’ awarded a group of winners whose work will be incorporated in developing tools and best practices across the SAPMENA (South Asia Pacific - Middle East - North Africa) region,” said Duffier.

The region is home to a growing startup ecosystem. “LEAP in Saudi Arabia held in March reflects the growing entrepreneurial and creative energy in the Kingdom,” he added.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally.

The GCC market ranks among the top 10 beauty markets worldwide, valued at $11.7 billion in 2024. Since the COVID-19 pandemic, the market has grown by 10 percent, fueled by underlying macroeconomic trends.

“Non-oil GDP in the GCC is growing at 4 to 5 percent while growing at less than 1 percent in Europe. The inflow of high-net-worth individuals had a positive impact on the luxury market in the UAE. While demand for beauty, particularly in Saudi Arabia, tripled during the last three years with the rise in women’s access to the workforce, and increase in disposable income,” said Duffier.

“The quality of retail execution, and the growth of new beauty concepts in the Kingdom, are factors boosting the market in the region, further enhanced by the growth in e-commerce,” he added.

According to a Boston Consulting Group report, in 2020 the Kingdom’s e-commerce share of total retail was 6 percent. This was far behind mature e-commerce markets and the worldwide average of 18 percent, but was 60 percent higher than the Kingdom’s 2019 share. It has been forecast that there will be double-digit growth post-COVID-19, with market value expected to exceed $13.3 billion by 2025.

“Saudi Arabia displays accelerated growth across segments. Efforts to diversify the economy are clear. It is the biggest economy in the region, with the highest potential, and it is a priority market for L’Oreal,” said Duffier.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally. (Supplied)

The offer-driven beauty and personal care market is expected to continue to be led by product innovation and beauty technology, for better end-user results, he said.

“We are launching Melasyl, after 18 years of R&D. A breakthrough ingredient for skin care treatments, among other applications,” said Duffier.

With lipstick used 5,000 years ago in Mesopotamia, Duffier describes the Middle East as the “cradle of beauty and a region that defines beauty trends.” The region has a diverse customer base, covering the full spectrum of skin and hair colors, is shifting toward digital platforms, and more sustainable consumption.

“We are working with startups to offer sustainable innovative products, with 70 percent of consumers opting for sustainable products,” said Duffier.

“We are no longer a beauty company, but a beauty tech company. Anchored in innovation and sustainability, the objective remains beauty for all. The future of beauty will be increasingly personalized to create beauty that moves the world, and most importantly to create beauty that moves the Middle East,” he said.

The quest for sustainability is also a byproduct of the reconciliation between beauty and tech, developed and implemented across the various segments: hair care (Airlight pro), derma cosmetics, the latest being La Roche-Posay’s diagnostic virtual reality tools, and make-up applications in collaboration with Microsoft.

“By applying green science, 95 percent of products’ ingredients will be bio-based and traceable to natural green-science formulations by 2030,” he said.

Advancing toward its sustainability targets, the “L’Oreal for the Future” program aims to reduce carbon dioxide emissions at all sites, and move to renewables, waste management and water treatment by 2030.

L’Oreal Middle East expects a 50 percent reduction in distribution-related carbon dioxide emissions, and a 70 percent reduction in water consumption with the introduction of Gjosa shower heads in hair salons.

Set to launch in the region this year, the latter is expected to target 500 salons per year, for a total yearly saving of 35 million gallons of water.

This is in addition to the recycling of 340 tonnes of waste over the past two years in Saudi Arabia, which is a Garnier initiative in collaboration with Panda and Naqaa Solutions.


Saudi cultural attache in Japan receives Jeddah University delegation

Updated 25 April 2024
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Saudi cultural attache in Japan receives Jeddah University delegation

DUBAI: Saudi Arabia’s cultural attache in Japan hosted on Thursday a delegation from Jeddah University, led by the institution’s Vice President for Academic Affairs and Development Dr. Monagi bin Hassan Al-Kanaani.

Dr. Anas Ahmed, Jeddah University’s dean of the College of Engineering, and Dr. Mohammed Kalkatawi, director of the Data Management Office at the institution, were part of the delegation.

 

 

Badr Al-Otaibi, director of the office of the Saudi Arabia cultural attache in Japan, received the delegation.

The officials discussed their visits to several Japanese universities to explore cooperation opportunities and sign student-exchange agreements.


Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

Updated 24 April 2024
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Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

  • Saudi Ministry of Foreign Affairs stresses importance of the commitment of donor countries to the organization

RIYADH: Saudi Arabia has welcomed an independent committee’s report on the performance of the UN Relief and Works Agency for Palestine Refugees, the Saudi Press Agency reported on Wednesday.
The Saudi Ministry of Foreign Affairs said the Kingdom backed the report, which confirmed UNRWA’s main role in supporting the relief, humanitarian and developmental efforts of the Palestinian people.
The ministry further reiterated Saudi Arabia’s emphasis on the importance of the commitment of donor countries to UNRWA to ensure the sustainability and effectiveness of all forms of support for refugees in a way that reduces their suffering, especially in light of the Israeli occupation’s continued violations of international law and international humanitarian law.