Almarai and Al Baik among Saudi Arabia’s best brands

Almarai, the Gulf’s largest dairy company, was named Saudi Arabia’s healthiest brand. (Reuters)
Updated 26 July 2017
0

Almarai and Al Baik among Saudi Arabia’s best brands

DUBAI: Almarai, the Gulf’s largest dairy company, was named Saudi Arabia’s top brand in terms of quality and reputation, overtaking global brands in YouGov’s latest BrandIndex survey.
Al Baik, another homegrown brand, took second spot in the index for 2017. YouGov conducted 200 daily interviews and tracked 452 brands available in the Kingdom for the index.
Apple took third position, followed by WhatsApp in fourth place, YouTube in fifth, the Apple iPhone on sixth, Google in seventh, Samsung at eighth, Galaxy at ninth and Emirates at tenth.
The rankings measured the overall brand health by taking into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
Meanwhile, among the other companies that had marked improvements in their overall brand health in the Kingdom were Zain, Huawei, Al Rajhi Bank, Western Union, Snapchat, KFC and McDonald’s.
Technology brands meanwhile dominated the global list of healthiest brands with Google on top, followed by YouTube and Facebook. South Korean technology giant Samsung was fourth, followed by WhatsApp, Apple iPhone and Amazon. Japanese carmaker took the eighth spot, followed up German sports brand Adidas and consumer retailer Colgate closing the global list.


German firm wins mega order to build olive oil mill in Saudi Arabia

Updated 19 March 2019
0

German firm wins mega order to build olive oil mill in Saudi Arabia

  • Scope of project, located in Al-Jouf, expected to encompass 5 million olive trees
  • Saudi Arabia investing heavily in developing domestic food industry

LONDON: A German company has won an order to build a massive olive oil mill in Saudi Arabia that will be the largest in Asia.
GEA won the order from The National Agricultural Development Company (NADEC), one of the largest agricultural and food-processing companies in the Middle East.
The scope of the project, located in the region of Al-Jouf, is expected to encompass 5 million olive trees from a single farm of 3,000 hectares, GEA said in a statement on Tuesday.
“Once the construction process is completed, this facility will be largest and most modern olive oil mill in Asia,” said Rafael Cárdenas, head of the Center of Excellence for Olive Oil at GEA.
Gulf states including Saudi Arabia, the region’s largest economy, are investing heavily in developing their domestic food industries in an effort to reduce their reliance on imports and boost their food security.
The contract to build the Al-Jouf olive oil mill is the second phase of an ongoing project and will enlarge the existing olive oil plant that was built in 2016.
Al-Jouf Agriculture Development Company is the largest modern olive farm in the world.